Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference)
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Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference)

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Basic thought starters on changes within the most populated social communities and how to creativity approach them for Brand work.

Basic thought starters on changes within the most populated social communities and how to creativity approach them for Brand work.

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  • Most links in pinterest are nofollows but they are a strong social factor in search algorithms.

Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference) Social Media: What You Need To Know (for the The 2012 Communication Leadership Exchange Conference) Presentation Transcript

  • SOCIAL MEDIA:WHAT YOU NEEDTO KNOW ///////////
  • “Looking down is the new looking up.” - WSJ
  • A new-ish universe. View slide
  • Social media = WOM on steroids View slide
  • Each interaction with an individual is an opportunity.A chance to help form or change an opinion about a Brand. It is not a controlled message,and that is in large part its power.
  • Social Media is earned media. There are no guarantees. But luck is the residue of design.
  • “Be Unforgettable.” Red Tettemer + Partners
  • “And…leave them talking.” Red Tettemer + Partners
  • Finding Undeniablehttp://vimeo.com/35353468
  • Starting Point• Target Audience.• Why are you here? Biz Objectives.• What value are you bringing?• What does success look like?
  • Under Armour Ultimate Intern http://vimeo.com/25221782
  • FACEBOOK
  • Forget Storytelling.
  • Post Storyfilled Snacks.
  • Don’t Build On Facebook.
  • Hack the Graph.
  • Don’t wait for Facebook’s hugepopulace and sharing power to elevate your Brand.
  • Stretch the snacks, feed more people.
  • …by testing Facebook’s new Ad products to grow your audience, reach biz goals.
  • Use the new insights dashboard not just to measure growth and reach, but also to understandconsumer behaviors and interests.
  • TWITTER
  • Get over the fear the flying.
  • This is your megaphone. What do you have to say that’s worth millions retweeting?
  • Twitter’s ad platform delivers follows. Where do you want them to follow you to?
  • PINTEREST
  • Welcome to the Ladies Room.
  • You know what happens when a lot of women gather in one place?
  • You know what happens when a lot of women gather in one place? Men start to show up.
  • Why are you paying for SEO, when you could be pinning it?
  • Bring great pictures.
  • Bring great pictures.And an even better idea.
  • http://pinterest.com/dialformen
  • Change is the only constant.
  • By changing nothing, nothing changes.