How to Use Email Marketing More Effectively

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Email marketing improves traffic to your Magento store and helps increase sales from your existing customer base.

You will learn:
1. Best practices for subject lines
2. Setting up the "From" and "Reply To" fields
3. 10 tips for improving the open rate of your next newsletter
4. How to avoid spam filters

Published in: Technology, Business
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How to Use Email Marketing More Effectively

  1. 1. 5/3/2012How to Use Email Marketing More Effectively aheadWorks Anastasia Harlamova May 3, 2012Introducing Magento Go Launched February 2011 Drag-and-drop layout editing Out-of-the-box payment gateway Ready-to-use professionally integrations designed themes Expand your store with Trusted CSS-based theming approach Extensions Professional web design services Inline and importable from partners translations 1
  2. 2. 5/3/2012Agenda for Today’s Webinar Introduction - About Magento and Magento Go - About aheadWorks How to Use Email Marketing More Effectively - Best practices for subject lines - Setting up the "From" and "Reply To" fields - 10 tips for improving the open rate of your next newsletter - How to avoid spam filters Questions & Answers Yes, this webinar is being recorded. The recording and the slides will be available online later. About aheadWorks 2
  3. 3. 5/3/2012About aheadWorks Best Practices for Subject Lines 3
  4. 4. 5/3/2012Best Practices for Subject Lines • 7 Key Rules for Good Subject Lines • What You Should Avoid in Subject Lines • Real Examples of Best and Worst Subject Lines7 Key Rules for Good Subject Lines №1 Use no more than 50 characters 4
  5. 5. 5/3/20127 Key Rules for Good Subject Lines №2 Tease your readers7 Key Rules for Good Subject Lines №3Make your subject line single-minded 5
  6. 6. 5/3/20127 Key Rules for Good Subject Lines №4 Tell - don’t sell7 Key Rules for Good Subject Lines №5Test your email through spam checker 6
  7. 7. 5/3/20127 Key Rules for Good Subject Lines №6 Find inspiration in your own inbox7 Key Rules for Good Subject Lines №7 Send a series of newsletters 7
  8. 8. 5/3/2012What You Should Avoid in Subject Lines • Help, Percent off, and Reminder • Free, Sale • Misleading • Exclamation marks • All capital lettersReal Examples of Best and Worst Subject Lines Best Open Rates (70%-92%) Worst Open Rates (1%-14%) 1. aheadWorks Sales & Marketing Newsletter 1. Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006 2. Eye on the aheadWorks Updates 2. SALE ends soon - up to 50% OFF all bras! 3. Your April Website Stats 3. Help Baylor create the ideal college experience 4. Updated Time Zones & Log On Information 4. World Shopping Offers 100% Commission Up Front 5. MotorCycling Magazine Reader Survey 5. Renewal 8
  9. 9. 5/3/2012 Setting up the "From" and "Reply To" FieldsSetting up the "From" and "Reply To" fields In the “From” line, you can use: - Your name - Your company name - Your name and your company name - Representative name - Your location - Your website domain 9
  10. 10. 5/3/2012Setting up the "From" and "Reply To" fields In the “Reply To” line, you can use: - Your business email address - Special email address, e.g. no-reply@your-company.com 10 Tips to Make Your Subscribers Open Your Next Email 10
  11. 11. 5/3/201210 Tips to Make Your Subscribers Open Your Next Email 1. Target your emails10 Tips to Make Your Subscribers Open Your Next Email 2. Deliver exclusivity Subscribers only! 11
  12. 12. 5/3/201210 Tips to Make Your Subscribers Open Your Next Email 3. Use an attractive email template10 Tips to Make Your Subscribers Open Your Next Email 3. Use an attractive email template 12
  13. 13. 5/3/201210 Tips to Make Your Subscribers Open Your Next Email 4. Remember the images may be blocked10 Tips to Make Your Subscribers Open Your Next Email 13
  14. 14. 5/3/201210 Tips to Make Your Subscribers Open Your Next Email10 Tips to Make Your Subscribers Open Your Next Email 14
  15. 15. 5/3/2012 Substitute images with HTML/CSS10 Tips to Make Your Subscribers Open Your Next Email 15
  16. 16. 5/3/201210 Tips to Make Your Subscribers Open Your Next Email10 Tips to Make Your Subscribers Open Your Next Email 5. Draw people into the next email 16
  17. 17. 5/3/201210 Tips to Make Your Subscribers Open Your Next Email 6. Offer discount in next email10 Tips to Make Your Subscribers Open Your Next Email 7. Split the coupon code 17
  18. 18. 5/3/201210 Tips to Make Your Subscribers Open Your Next Email 8. Include fun10 Tips to Make Your Subscribers Open Your Next Email 9. Find perfect period between emails 18
  19. 19. 5/3/201210 Tips to Make Your Subscribers Open Your Next Email 10. Find perfect time to send MON TUE WED THU FRI SAT SUN10 Tips to Make Your Subscribers Open Your Next Email 10. Find perfect time to send 10:00 – 10:30 a.m. 1:00 – 1:30 p.m. 19
  20. 20. 5/3/2012 How to Avoid Spam FiltersHow to avoid spam filters • Main spam filters • 7 Steps to Avoid Spam Filters • Common mistakes which result in accidental spam filtering 20
  21. 21. 5/3/2012Main Spam Filters7 Steps to Avoid Spam Filters • Make sure your emails looks reputable • Set expectations when people subscribe to your list • Get whitelisted • Don’t: - send promotions without getting permission first - use purchased lists - hide your unsubscription link - wait too long before contacting your subscribers 21
  22. 22. 5/3/2012Common mistakes which result in accidental spam filtering • Spammy phrases, like "Click here!” or “Once in a lifetime opportunity!” • Multiple exclamation points!!!!!!! • CAPS • Coloring fonts bright red or green • Poorly coded HTML • Few images, no text Anastasia Harlamova Senior Marketing Manager, aheadWorks Email: harlamova@aheadworks.com Website: www.aheadworks.com 22
  23. 23. 5/3/2012 Questions?(and Answers!) Be sure to visit go.magento.com/support for other tutorials, articles and videos to help you get going with Magento Go! 23

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