Marketing Yourself
with Social Media
Amanda Binder
UNC Charlotte
@ahbinder
#Marketyourself14
NCLA LAMS/NMRT Conference, Ju...
Social Media
 LinkedIn: http://www.linkedin.com/in/amandabinder
 Facebook: Amanda Binder
 Twitter: @ahbinder
 Blogs: h...
Why social media?
 Helps you build a personal brand which can lead to jobs,
connections, promotions, opportunities, growt...
Facebook
 If you are not comfortable blurring the lines between personal and
professional on Facebook, make sure to creat...
Why use twitter?
 Keeping up with news/trends
 Keep up with your community and peers
 Networking
 Promotion of yoursel...
Twitter as community
#Marketyourself14
http://www.socialstrategy1.com/wp-content/uploads/2012/05/Twitter-Peeps.jpg
Common excuses for NOT
using social media
“I’m too busy”
Treat professional social media engagement as part of your job.
“...
For beginners
Get over any fears you have about posting original tweets by
easing yourself into it…
1. Follow people/organ...
Anatomy of a tweet
#Marketyourself14
RT = retweet
username
reply
retweet
favorite
shortened URL
# = hashtag
Personal brand
 Keep in mind that marketing yourself through Twitter really
requires a public Twitter account
 Be aware ...
What’s worth tweeting?
Examples:
 An interesting article you read or would like to discuss
 Slides from a presentation y...
Marketing yourself
 Follow those that interest you
 Promote your work, accomplishments, ideas, etc.
 Promote the work o...
Promote your work:
Conference
#Marketyourself14
Conferences
 Follow conference Twitter accounts
 Follow conference hashtags
 Use conference hashtags to connect with ot...
Promote your work:
Research and writing
#Marketyourself14
Write about what you do
#Marketyourself14
Share what interests you
#Marketyourself14
Promote work of the library
and the community
#Marketyourself14
Promote work of colleagues
#Marketyourself14
Be a resource/Ask for help
#Marketyourself14
Share what you learn at
conferences/workshops
#Marketyourself14
Congratulate/celebrate
accomplishments of others
#Marketyourself14
Say thanks!
#Marketyourself14
Start conversations
 Re-tweet posts to start a conversation
 Use hashtags
 Post questions to your followers and beyond
...
Chat communities
Follow and/or join in live conversations on Twitter
#libchat (Wednesday evenings, 8-9:30 PM ET)
#edchat (...
Tweetups
 Real life meetings of people that have connected
through Twitter
 Can be based on geography (#CLTtweetup), the...
Questions?
Amanda Binder
@ahbinder
Atkins Library
UNC Charlotte
#Marketyourself14
Basics of Twitter: http://www.slideshare...
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Marketing Yourself with Social Media

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Presented at NCLA LAMS/NMRT Conference: "Marketing Yourself: Career Advancement at Any Stage", July 2014

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  • When you embrace Twitter, you will find yourself building and joining a new community of people. You may have this feeling from a listserv you belong to or an annual conference you attend.
  • How many of you attend webinars, workshops, conferences? Most now have hashtags. Use and follow the hashtag to connect with other people. Example, free EasyBib and Educause webinars.
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders
    Social Sciences Librarian at UNCG congratulated me via Twitter
  • Marketing Yourself with Social Media

    1. 1. Marketing Yourself with Social Media Amanda Binder UNC Charlotte @ahbinder #Marketyourself14 NCLA LAMS/NMRT Conference, July 2014 Marketing Yourself: Career Advancement at Any Stage
    2. 2. Social Media  LinkedIn: http://www.linkedin.com/in/amandabinder  Facebook: Amanda Binder  Twitter: @ahbinder  Blogs: http://lib411.wordpress.com/ #Marketyourself14
    3. 3. Why social media?  Helps you build a personal brand which can lead to jobs, connections, promotions, opportunities, growth and success  Marketing yourself benefits your library/employer  Marketing yourself benefits libraries and the profession  Enhances rather than replaces traditional means of marketing  Works well for different personality types
    4. 4. Facebook  If you are not comfortable blurring the lines between personal and professional on Facebook, make sure to create lists  Promote your work through professional FB groups  ALA  NCLA  Other (ex. ALA Think Tank)  Make yourself known by asking and answering questions in these groups, just as you would through a traditional listserv  Remember that this is not a private space #Marketyourself14
    5. 5. Why use twitter?  Keeping up with news/trends  Keep up with your community and peers  Networking  Promotion of yourself and your library  Raise issues/start conversations  Communicate with vendors #Marketyourself14
    6. 6. Twitter as community #Marketyourself14 http://www.socialstrategy1.com/wp-content/uploads/2012/05/Twitter-Peeps.jpg
    7. 7. Common excuses for NOT using social media “I’m too busy” Treat professional social media engagement as part of your job. “I don’t have anything to say” Start out with retweeting. It is a low-pressure, easy way to start building your personal brand. If you are engaged in your work and the profession, you should have something to say, and eventually, you will feel comfortable sharing it with others. “I do not have the authority” Tweet about what you know. #Marketyourself14
    8. 8. For beginners Get over any fears you have about posting original tweets by easing yourself into it… 1. Follow people/organizations that interest you 2. Retweet 3. FYI tweets: Tweet when you attend a webinar, workshop, conference. Use assigned hashtags. 4. Thank people who presented webinar, workshop, etc. using their Twitter username(s) #Marketyourself14
    9. 9. Anatomy of a tweet #Marketyourself14 RT = retweet username reply retweet favorite shortened URL # = hashtag
    10. 10. Personal brand  Keep in mind that marketing yourself through Twitter really requires a public Twitter account  Be aware that what you say on Twitter reflects on you and your affiliations  You must decide where to draw the line between personal and professional #Marketyourself14
    11. 11. What’s worth tweeting? Examples:  An interesting article you read or would like to discuss  Slides from a presentation you made at a conference  Information about your presentation or one you attended  Link to a book chapter, article or blog post you published  Congratulations to a colleague; thanks for recognition #Marketyourself14 Anything that represents your character, interests, work
    12. 12. Marketing yourself  Follow those that interest you  Promote your work, accomplishments, ideas, etc.  Promote the work of your colleagues and friends  Promote the work of the library and the community #Marketyourself14
    13. 13. Promote your work: Conference #Marketyourself14
    14. 14. Conferences  Follow conference Twitter accounts  Follow conference hashtags  Use conference hashtags to connect with others  Create hashtags for conference presentations  Schedule tweets (using hashtag) to accompany your conference presentations  Have a friend or co-presenter Tweet for you during your presentation #Marketyourself14
    15. 15. Promote your work: Research and writing #Marketyourself14
    16. 16. Write about what you do #Marketyourself14
    17. 17. Share what interests you #Marketyourself14
    18. 18. Promote work of the library and the community #Marketyourself14
    19. 19. Promote work of colleagues #Marketyourself14
    20. 20. Be a resource/Ask for help #Marketyourself14
    21. 21. Share what you learn at conferences/workshops #Marketyourself14
    22. 22. Congratulate/celebrate accomplishments of others #Marketyourself14
    23. 23. Say thanks! #Marketyourself14
    24. 24. Start conversations  Re-tweet posts to start a conversation  Use hashtags  Post questions to your followers and beyond  Engage in live Twitter chats  Engage in tweet-ups #Marketyourself14
    25. 25. Chat communities Follow and/or join in live conversations on Twitter #libchat (Wednesday evenings, 8-9:30 PM ET) #edchat (educators chat) #tlchat (teacher librarians chat) #engchat (English teacher chat) #FYCchat (first year composition chat) #critlib (critical pedagogy in libraries chat) #yalitchat (young adult literature chat) Learn more at http://bit.ly/13F4WLf #Marketyourself14
    26. 26. Tweetups  Real life meetings of people that have connected through Twitter  Can be based on geography (#CLTtweetup), theme (technologists in Chicago), or conference  Just another tool for bringing people together #Marketyourself14
    27. 27. Questions? Amanda Binder @ahbinder Atkins Library UNC Charlotte #Marketyourself14 Basics of Twitter: http://www.slideshare.net/ahbinder/basics-of-twitter-19577459
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