Marketing Yourself with Social Media
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Marketing Yourself with Social Media

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Presented at NCLA LAMS/NMRT Conference: "Marketing Yourself: Career Advancement at Any Stage", July 2014

Presented at NCLA LAMS/NMRT Conference: "Marketing Yourself: Career Advancement at Any Stage", July 2014

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  • When you embrace Twitter, you will find yourself building and joining a new community of people. You may have this feeling from a listserv you belong to or an annual conference you attend.
  • How many of you attend webinars, workshops, conferences? Most now have hashtags. Use and follow the hashtag to connect with other people. Example, free EasyBib and Educause webinars.
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter
  • NCLA congratulated me via Twitter when it was announced that I was one of the ALA emerging leaders <br /> Social Sciences Librarian at UNCG congratulated me via Twitter

Marketing Yourself with Social Media Marketing Yourself with Social Media Presentation Transcript

  • Marketing Yourself with Social Media Amanda Binder UNC Charlotte @ahbinder #Marketyourself14 NCLA LAMS/NMRT Conference, July 2014 Marketing Yourself: Career Advancement at Any Stage
  • Social Media  LinkedIn: http://www.linkedin.com/in/amandabinder  Facebook: Amanda Binder  Twitter: @ahbinder  Blogs: http://lib411.wordpress.com/ #Marketyourself14
  • Why social media?  Helps you build a personal brand which can lead to jobs, connections, promotions, opportunities, growth and success  Marketing yourself benefits your library/employer  Marketing yourself benefits libraries and the profession  Enhances rather than replaces traditional means of marketing  Works well for different personality types
  • Facebook  If you are not comfortable blurring the lines between personal and professional on Facebook, make sure to create lists  Promote your work through professional FB groups  ALA  NCLA  Other (ex. ALA Think Tank)  Make yourself known by asking and answering questions in these groups, just as you would through a traditional listserv  Remember that this is not a private space #Marketyourself14
  • Why use twitter?  Keeping up with news/trends  Keep up with your community and peers  Networking  Promotion of yourself and your library  Raise issues/start conversations  Communicate with vendors #Marketyourself14
  • Twitter as community #Marketyourself14 http://www.socialstrategy1.com/wp-content/uploads/2012/05/Twitter-Peeps.jpg
  • Common excuses for NOT using social media “I’m too busy” Treat professional social media engagement as part of your job. “I don’t have anything to say” Start out with retweeting. It is a low-pressure, easy way to start building your personal brand. If you are engaged in your work and the profession, you should have something to say, and eventually, you will feel comfortable sharing it with others. “I do not have the authority” Tweet about what you know. #Marketyourself14
  • For beginners Get over any fears you have about posting original tweets by easing yourself into it… 1. Follow people/organizations that interest you 2. Retweet 3. FYI tweets: Tweet when you attend a webinar, workshop, conference. Use assigned hashtags. 4. Thank people who presented webinar, workshop, etc. using their Twitter username(s) #Marketyourself14
  • Anatomy of a tweet #Marketyourself14 RT = retweet username reply retweet favorite shortened URL # = hashtag
  • Personal brand  Keep in mind that marketing yourself through Twitter really requires a public Twitter account  Be aware that what you say on Twitter reflects on you and your affiliations  You must decide where to draw the line between personal and professional #Marketyourself14
  • What’s worth tweeting? Examples:  An interesting article you read or would like to discuss  Slides from a presentation you made at a conference  Information about your presentation or one you attended  Link to a book chapter, article or blog post you published  Congratulations to a colleague; thanks for recognition #Marketyourself14 Anything that represents your character, interests, work
  • Marketing yourself  Follow those that interest you  Promote your work, accomplishments, ideas, etc.  Promote the work of your colleagues and friends  Promote the work of the library and the community #Marketyourself14
  • Promote your work: Conference #Marketyourself14
  • Conferences  Follow conference Twitter accounts  Follow conference hashtags  Use conference hashtags to connect with others  Create hashtags for conference presentations  Schedule tweets (using hashtag) to accompany your conference presentations  Have a friend or co-presenter Tweet for you during your presentation #Marketyourself14
  • Promote your work: Research and writing #Marketyourself14
  • Write about what you do #Marketyourself14
  • Share what interests you #Marketyourself14
  • Promote work of the library and the community #Marketyourself14
  • Promote work of colleagues #Marketyourself14
  • Be a resource/Ask for help #Marketyourself14
  • Share what you learn at conferences/workshops #Marketyourself14
  • Congratulate/celebrate accomplishments of others #Marketyourself14
  • Say thanks! #Marketyourself14
  • Start conversations  Re-tweet posts to start a conversation  Use hashtags  Post questions to your followers and beyond  Engage in live Twitter chats  Engage in tweet-ups #Marketyourself14
  • Chat communities Follow and/or join in live conversations on Twitter #libchat (Wednesday evenings, 8-9:30 PM ET) #edchat (educators chat) #tlchat (teacher librarians chat) #engchat (English teacher chat) #FYCchat (first year composition chat) #critlib (critical pedagogy in libraries chat) #yalitchat (young adult literature chat) Learn more at http://bit.ly/13F4WLf #Marketyourself14
  • Tweetups  Real life meetings of people that have connected through Twitter  Can be based on geography (#CLTtweetup), theme (technologists in Chicago), or conference  Just another tool for bringing people together #Marketyourself14
  • Questions? Amanda Binder @ahbinder Atkins Library UNC Charlotte #Marketyourself14 Basics of Twitter: http://www.slideshare.net/ahbinder/basics-of-twitter-19577459