Creative direction, concepts & design
ABSTRACT 
Currently I work for Marketecture as Head of Creative. 
In this role I act as Lead Creative across all media, ar...
Online Technical Specification Application 
Concepts • IA • UX • IxD • Visual & Interface Design
Alcoholic Drinks Branding and Packaging 
Concepts • 3D • Branding • Packaging
Perfume Branding, Packaging and Microsite 
Concepts • 3D • Branding • Packaging • UX • IxD • Visual & Interface Design
Single Page, Product Microsite 
Concepts •Branding • 3D • UX • IxD • Visual & Interface Design
Parallax Product Microsite 
Concepts • Branding • 3D • UX • IxD • Visual & Interface Design
Product Branding and Website 
Concepts • 3D • Branding • Print • UX • IxD • Visual & Interface Design
Promotional Motion Graphics Sting 
Concepts •3D • Motion Graphics 
Watch online
Event Microsite Book & Films 
Watch the Scopus10 films > Concepts • Identity • 3D • Film Art Direction • Design • Editing ...
Watch the Scopus10 films >
Training Portfolio and Booking Website 
Concepts • IA • UX • IxD • Visual & Interface Design
Creative Space Branding 
Concepts • Branding • Print
Communications Company Re-Branding 
Concepts • Branding • Print
Accounting Company Re-Branding 
Concepts • Branding • Print
Government Statistical Report 
Concepts • Print
Coffee Table Book 
Concepts • Print
Beauty Product Brand Website 
Concepts • IA • UX • IxD • Visual & Interface Design
Musical Event PR 
Print
FMCG Product Brand Website 
Concepts • UX • IxD • Visual & Interface Design
The #conversation is @everywhere 
Print
Beauty Product Global Brand Websites 
Concepts • IA • UX • IxD • Visual & Interface Design
Limited Edition Product Campaign Microsite 
Concepts • Animation • UX • IxD • Visual & Interface Design
BBC Animated Series Website 
Concepts • Animation • IA • UX • IxD • Visual & Interface Design
Community Online Magazine 
Concepts • Identity • IA • UX • IxD • Visual & Interface Design
Production Campus Brand Website 
Concepts • Positioning • IA • UX • IxD • Visual & Interface Design
Internet Service Brand Website 
Concepts • IA • UX • IxD • Visual & Interface Design
Operational Service Software 
Naming • Concepts • IA • UX • IxD • Visual & Interface Design
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
Anthony Jones's Creative & Interactive Design Portfolio
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Anthony Jones's Creative & Interactive Design Portfolio

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Anthony Jones's Creative & Interactive Design Portfolio

  1. 1. Creative direction, concepts & design
  2. 2. ABSTRACT Currently I work for Marketecture as Head of Creative. In this role I act as Lead Creative across all media, art directing and guiding the entire creative team alongside the Creative Director. I also maintain specialist and direct control over all interactive design, digital creative, user experience and motion design within Marketecture. As head of strong, multi-disciplined creative and development departments, this role encompasses team & line management, operations, creative direction, strategy, art direction, process and I purposefully maintain a hands-on creative, design and production role as much as possible. Before this I had worked in and through many incarnations of the Manchester TBWA network under; BDHTBWA, Digerati, Tequila Manchester and of course TBWA Manchester where, functioning as the creative head of digital, I achieved some awards for both mine, and my team’s creative work on behalf of global B2C top-100 brands. I cut my creative teeth practicing graphic design and creative communication for a period of 7 years before I decided to specialize in interactive design. Since 2002 I have been responsible for overseeing the creative output of specialist interactive and creative teams with an emphasis on creativity across the gamut of digital channels. I believe that to it is fundamental to understand the technicalities of the medium to create effective communication. As a result, I maintain a high technical knowledge which allows me to comfortably conceive and direct interactive projects which are to best practice, standards compliant and using the latest techniques, technologies and methodologies. Outside of the working day I also enjoy photography, graphic novels, playing with my twin son & daughter and my myriad of games consoles. When I find time away from these vices, I can usually be seen with a guitar in my hands. Specialities Creative direction, design, creative concepts & idea generation, social media, brand development, multi-channel project and campaign development, strategy, line management, process, creativity, typography, semiotics, interface design, e-commerce, e-CRM, user experience, information architecture, accessibility, 3D, motion graphics, data visualistion, B2C, B2B. AWARDS • 2013 Summit MEA: Self Promotion Silver - B2B Zeitgeist • 2013 Summit MEA: Art Direction/Graphic Design Gold - B2B Zeitgeist • 2013 Summit MEA: Self Promotion Silver - Content Marketing Cookbook • 2013 Summit MEA: Art Direction/Graphic Design Silver - Content Marketing Cookbook • 2012 Chip Shop Awards - Winner of Best Reject category • 2012 Chip Shop Awards - Winner of Best use of Regional Dialect category • 2012 Summit MEA: Industry Promotion Best in Category - B2B Zeitgeist • 2011 B2B Marketing Awards Shortlist as Art Director - Parasol: Recruiting the Recruiters • 2009 Roses award for best website as Art Director – ghd global brand website www.ghdhair.com • 2009 Big Chip Awards nominee under best website as Art Director • 2009 Cannes Awards nominee under best website as Art Director • 2009 IPA effectiveness award under best e-commerce website as Art Director • Multiple Webby Award Honours • Multiple website reviews in Web Designer Magazine • Multiple appearances in The Drum Advertising Magazine PAST CLIENTS & BRANDS AKZO Nobel, ghd, RAC, MBNA, Financial Times, DHL, Umbro, Royal Bank of Scotland, BP, Bupa, Brother UK & Europe, DHL, Virgin Trains, The Co-operative, EA Games, Elsevier, OTTO Group, Airwave, Amec, Colt, Natwest, Michelin, Morrisons, NetNames, Nissan, Barclaycard, Redrow Homes, CITI Financial Europe, Manchester Airport, Mitel, Chicago Town Pizza, Pataks, Imperial Leather, Original Source, Freemans, Grattan, Kaleidoscope, Look Again, Solvite, UniBond Loctite, Pritt, Money Expert, TalkTalk, Westland, Batiste, Wickes, Shell, Tizer, ATS, Crown, Focus DIY, Hoover, LG, Morphy Richards, Warburtons, EEF. SKILLS AND ABILITIES • Layout, typography, hierarchy, semiotics, form, grid systems e.t.c • Print design and printing techniques • 3D, video editing and motion graphics • All major computer platforms and standard, ubiquitous software packages • Contemporary online/interactive technologies, techniques, practices, standards and methodologies • Social media marketing • Psychologies of interaction, UX, IxD, Visual & Interface Design, IA and the effectiveness of simplicity and creativity • Brand thinking, creative concepts, development and strategy • Creative & art direction, team leading, creative briefing, creative facilitation and line management CAREER Full Time • BDHTBWA: Interactive Designer (2000-2003) • Digerati: Creative Manager/Graphic & Interactive Designer (2003-2006) • Tequila Manchester: Creative Manager/Graphic & Interactive Designer (2006-2007) • TBWA: Creative Partner - Digital (2007-2008) • TBWA Manchester: Creative Guardian – Digital (2008-2010) • Consultant Digital Creative/Art Direction (2009-Present) • Marketecture: Head of Creative (2010-Present) Freelance • Corporem Global • Splinter Design • The Raft Short-Term Placements • Non-Conform Design • Splinter Design EDUCATION & QUALIFICATIONS Undergraduate • BA (HONS) in Graphic Design College • HND in Graphics Design • HNC in Computer Aided Design • BTEC ND In Graphic Design GCSE Graphic Design, Design & Communication, German, English Language, English Literature, Maths, History, Chemistry. ahaydnjones@gmail.com • www.anthonyjonesdesign.com I have worked as a specialist digital creative in top UK agencies for over 14 years. My role has allowed me to devise, create and orchestrate digital marketing solutions for some of the worlds most recognisable brands in both B2C and B2B. I have a formal education in graphic design and visual communication and upon graduation I soon specialised in interactive disciplines, always operating in the context of broader, multi-channelled projects and campaigns. I have specific and extensive expertise in the areas of online brand experience, user experience, information architecture, usability, graphic design, typography, colour and form. I have held senior digital creative and design roles in various top 100 agencies and have built, managed and developed digital and multi-disciplined creative teams during this time. Creative direction, concepts & design
  3. 3. Online Technical Specification Application Concepts • IA • UX • IxD • Visual & Interface Design
  4. 4. Alcoholic Drinks Branding and Packaging Concepts • 3D • Branding • Packaging
  5. 5. Perfume Branding, Packaging and Microsite Concepts • 3D • Branding • Packaging • UX • IxD • Visual & Interface Design
  6. 6. Single Page, Product Microsite Concepts •Branding • 3D • UX • IxD • Visual & Interface Design
  7. 7. Parallax Product Microsite Concepts • Branding • 3D • UX • IxD • Visual & Interface Design
  8. 8. Product Branding and Website Concepts • 3D • Branding • Print • UX • IxD • Visual & Interface Design
  9. 9. Promotional Motion Graphics Sting Concepts •3D • Motion Graphics Watch online
  10. 10. Event Microsite Book & Films Watch the Scopus10 films > Concepts • Identity • 3D • Film Art Direction • Design • Editing & Post Production • IA • UX • IxD • Visual & Interface Design
  11. 11. Watch the Scopus10 films >
  12. 12. Training Portfolio and Booking Website Concepts • IA • UX • IxD • Visual & Interface Design
  13. 13. Creative Space Branding Concepts • Branding • Print
  14. 14. Communications Company Re-Branding Concepts • Branding • Print
  15. 15. Accounting Company Re-Branding Concepts • Branding • Print
  16. 16. Government Statistical Report Concepts • Print
  17. 17. Coffee Table Book Concepts • Print
  18. 18. Beauty Product Brand Website Concepts • IA • UX • IxD • Visual & Interface Design
  19. 19. Musical Event PR Print
  20. 20. FMCG Product Brand Website Concepts • UX • IxD • Visual & Interface Design
  21. 21. The #conversation is @everywhere Print
  22. 22. Beauty Product Global Brand Websites Concepts • IA • UX • IxD • Visual & Interface Design
  23. 23. Limited Edition Product Campaign Microsite Concepts • Animation • UX • IxD • Visual & Interface Design
  24. 24. BBC Animated Series Website Concepts • Animation • IA • UX • IxD • Visual & Interface Design
  25. 25. Community Online Magazine Concepts • Identity • IA • UX • IxD • Visual & Interface Design
  26. 26. Production Campus Brand Website Concepts • Positioning • IA • UX • IxD • Visual & Interface Design
  27. 27. Internet Service Brand Website Concepts • IA • UX • IxD • Visual & Interface Design
  28. 28. Operational Service Software Naming • Concepts • IA • UX • IxD • Visual & Interface Design

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