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“I Love Sales”“I Love Sales”. How many times have you heard this from a salesperson? I’m sure youhave with some sales people…but not with the majority. Why is this? Why does thestatement “I’m a sales person” still give off this negative connotation? Are we not pastthe terrible door-to-door salesman pitch or the infamous “vacuum cleaner salesman”stereotype? Okay, enough with the questions I’m trying to illustrate upfront that weshould be totally past this negative view that ALL sales people are nefarious andunscrupulous. Quite frankly we all sell everyday in our lives, negotiating, persuading,convincing are behaviors we all demonstrate on a day-to-day basis to get what we want ina given situation. Dale Carnegie and others have captured the essence of selling in thisvery same way and that is “selling is a part of our natural being” it’s a survival trait foreach of us. If no one sold something we would not progress as a society…as a world, thesales transaction “advances us”, “improves our lives”, “challenges us”, and in many caseskeeps us “ALIVE”. Where I think the profession of selling went wrong is it became afocus of “survival” rather than a true focus of “helping”. The act of selling centuries agowas the behavior of sharing talents, gifts, and intellect to help in the common good it wasa little bit later on when someone determined “I can make a living out of this”…noticethe word “I” instead of “We”. The selling trade became a selfish act of “survival” tomake a profit. Please do not misunderstand me I’m not advocating that making a profitthrough the sales process is wrong on the contrary commerce also helps us succeed as asociety, however I think what has happen is the “process” of selling has became one-sided…an other words the perceived benefit lies with the sales person and not with thecustomer. I have been and still to this day an advocate for re-visiting the act of “basicselling skills” training for ALL salespeople including the most tenure/successful salesperson. You see returning to the basics of what was GREAT about this wonderful craftshould be revisited because I think it will not only reinforce to the sales person that whatthey do for a living is and should be highly respected but most importantly the“perception” from the customer will surely change. Selling will be seen as “CreatingCustomer Value”.I love selling, I love the art of selling, I love everything about selling…you probablythink I’m trying to sell you on selling…I am. As long as those who do sell for a livinghave a “help” focus and truly try to achieve “Creating Customer Value” the art orindustry of selling I believe will have a marked effect on the perception of selling amongthe masses. The next time your being sold to keep these thoughts in mind and if the salesperson doesn’t have your best interests at hand send them over to me for “BasicSales/Selling Skills Training”. By Andre Harrell (AH & Beyond Consulting) Website: http://ah2andbeyond.com/ Blog: http://aharrell2000.wordpress.com/ http://www.linkedin.com/pub/andre-harrell/5/13/382