Communication hurdles


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How your brain creates "reality"...

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Communication hurdles

  1. 1. Prof. Alfred 1
  2. 2. Classes/Coaching on Demand Communication - Social Media - Corporate Culture - Team Building - Diversity Problem Solving – Leadership – Innovation – Creativity - Critical ReasoningSynthesizing – IQ / EQ / CQ - Job Interview – Presentations – Negotiations - TOEFL Prof. Alfred Hankell 2
  3. 3. Copyright Disclaimer Under Section 107 of the Copyright Act 1976 3
  4. 4. •Who are you?•What defines you?•Some lines drawn on your fingertips?•Some switches in your DNA?•Not really. 4
  5. 5. You are 100,000,000,000 Neurons +Trillions & Trillions of ConnectionsNo 2 neurons are the same worldwide. 5
  6. 6. You are that energy making thoseconnections by using chemicals.That defines YOU.But it also defines the reality that onlyYOU “see”. 6
  7. 7. Reality is in the World WithoutBut you “see” the World WithinWhat you “see” is filtered by yourneurological connections 7
  8. 8. Those connections are your WorldWithinYour interpretation of realityAnd that is the main hurdle forcommunication. 8
  9. 9. Check the studies by Lera Boroditskyfrom the Stanford University amongothers 9
  10. 10. 10
  11. 11. 11
  12. 12. iStockphoto.comYes, this is a bridge.Look at it for a moment and ask yourself, "What three descriptive words comeinto my head when I look at a bridge?" This bridge, or any bridge. (You only getthree.) 12
  13. 13. OK, heres the same bridge. Does it by any chance 13
  14. 14. Or, are you more likely to describe it 14
  15. 15. The first batch of words — such asbeautiful, elegant, slender — were thoseused most often by a group of Germanspeakers participating in an experiment byLera Boroditsky, an assistant psychologyprofessor at Stanford University. 15
  16. 16. She told the group to describe the image that came to mind when they were shown the word, "bridge.“ 16
  17. 17. The second batch of words — such as strong, sturdy, towering — were most often chosen by people whose first language is 17
  18. 18. 18
  19. 19. What explains the difference? 19
  20. 20. Boroditsky proposes that because the wordfor "bridge" in German — die brucke — is afeminine noun, and the word for "bridge" inSpanish — el puente — is a masculinenoun, native speakers unconsciously givenouns the characteristics of theirgrammatical gender. 20
  21. 21. "Does treating chairs as masculine andbeds as feminine in the grammar makeRussian speakers think of chairs as beingmore like men and beds as more likewomen in some way?" she asks in a recentessay. 21
  22. 22. "It turns out that it does. In one study, we asked German and Spanish speakers to describe objects having opposite gender assignment in those two languages. The descriptions they gave differed in a way predicted by grammatical gender." 22
  23. 23. When asked to describe a "key" — a wordthat is masculine in German and femininein Spanish — German speakers were morelikely to use words such as "hard," "heavy,""jagged," "metal," "serrated" and "useful." 23
  24. 24. Spanish speakers were more likely to say"golden," "intricate," "little," "lovely," "shiny"and "tiny." 24
  25. 25. Boroditsky created a pretend languagebased on her research — called "Gumbuzi"— replete with its own list of male andfemale nouns. Students drilled in thelanguage were then shown bridges andtables and chairs to see if they began tocharacterize these things with their newlyminted genders. 25
  26. 26. OK. Ready for the answer? They did. 26
  27. 27. Boroditsky suggests that the grammar welearn from our parents, whether we realizeit or not, affects our sensual experience ofthe world. 27
  28. 28. Spaniards and Germans can see the samethings, wear the same cloths, eat the samefoods and use the same machines. Butdeep down, they are having very differentfeelings about the world about them. 28
  29. 29. William Shakespeare may have said (through Juliets lips): "a rose by any other name would smell as sweet," but Boroditsky thinks Shakespeare was wrong. Words, and classifications of words in different languages,Kean Collection/Getty Images do matter, she thinks. 29
  30. 30. (In case you dont speak Gumbuzi, "ooshuff" means "a rose.“) 30
  31. 31. Boroditsky does an experiment — two bags, both filled with rose petals, but with different labels — that proves the Bard wrong. Or so she 31
  32. 32. Boroditskys essay on this subject, "How Does Our Language Shape the Way We Think?" is part of the anthology Whats Next?" (Vintage Books, June 2009).Check Video on My Telly: 32
  33. 33. Thank you for watching…Have a Nice Day and God Bless You! Prof. Alfred Hankell 33