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Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
Content as a Conversation: Collaborating with Content Strategists
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Content as a Conversation: Collaborating with Content Strategists

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Ahava Leibtag presents how a content strategist can help you create valuable content.

Ahava Leibtag presents how a content strategist can help you create valuable content.

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  1. CONTENT AS A CONVERSATION: COLLABORATING WITH CONTENT STRATEGISTS AHAVA LEIBTAG PRESIDENT AHA MEDIA GROUP, LLC @ahavaL
  2. @ahavaL #UXPA2013 CONTENT STRATEGIST
  3. @ahavaL #UXPA2013
  4. @ahavaL #UXPA2013
  5. @ahavaL #UXPA2013
  6. @ahavaL #UXPA2013
  7. CONTENT IS A CONVERSATION. @ahavaL #UXPA2013
  8. TO WHOM ARE WE TALKING? @ahavaL #UXPA2013
  9. WHO ARE WE? @ahavaL #UXPA2013
  10. WHY IS CONTENT SO SCARY? • Intimate • Politically sensitive • Opaque • Dangerous • Requires definition @ahavaL #UXPA2013
  11. CONTENT REVEALS TO THE WORLD WHO WE ARE. @ahavaL #UXPA2013
  12. @ahavaL #UXPA2013
  13. Content Strategy Basics Content strategy is concerned with 2 issues: 1. Aligning your content with your business goals 2. Helping your users accomplish their goals @ahavaL #UXPA2013
  14. Content is a shared system of assets within your organization. @ahavaL #UXPA2013
  15. CONTENT IS THE CONVERSATION THAT FUELS THE SALES PROCESS. @ahavaL #UXPA2013
  16. @ahavaL #UXPA2013
  17. @ahavaL #UXPA2013
  18. @ahavaL #UXPA2013
  19. PEOPLE @ahavaL #UXPA2013
  20. PROCESS @ahavaL #UXPA2013
  21. TECHNOLOGY @ahavaL #UXPA2013
  22. @ahavaL #UXPA2013
  23. @ahavaL #UXPA2013
  24. @ahavaL #UXPA2013
  25. @ahavaL #UXPA2013
  26. How can a content strategist help you? @ahavaL #UXPA2013
  27. @ahavaL #UXPA2013
  28. 1. Shareable (Formats) 2. Findable (SEO) 3. Readable (Structure) 4. Understandable (Don’t let content break design) 5. Actionable (Find the right cues) @ahavaL #UXPA2013
  29. #1: Shareable (Formats) @ahavaL #UXPA2013
  30. @ahavaL #UXPA2013
  31. @ahavaL #UXPA2013
  32. #2: Findable (SEO) @ahavaL #UXPA2013
  33. @ahavaL #UXPA2013
  34. How do we create a better UX? All Part of an IA Team • Data architect • Taxonomist • SEO Expert @ahavaL #UXPA2013
  35. Load Times Reduced the amount of time Google needed to crawl the site by 50%, which resulted in 1.5 seconds per page view @ahavaL #UXPA2013
  36. Saved REI Users 22 Years @ahavaL #UXPA2013
  37. Content strategists need to know the front end. And the back end. @ahavaL #UXPA2013
  38. #3: Readable (Structure) @ahavaL #UXPA2013
  39. @ahavaL #UXPA2013
  40. We must unlearn what we have learned. @ahavaL #UXPA2013
  41. @ahavaL #UXPA2013
  42. @ahavaL #UXPA2013
  43. Multi-Channel Publishing @ahavaL #UXPA2013
  44. @ahavaL #UXPA2013
  45. @ahavaL #UXPA2013
  46. Content Modeling @ahavaL #UXPA2013
  47. #4: Understandable (Don’t let content break design) @ahavaL #UXPA2013
  48. @ahavaL #UXPA2013
  49. @ahavaL #UXPA2013
  50. @ahavaL #UXPA2013
  51. Let us tell you. With character counts and all. @ahavaL #UXPA2013
  52. Display content so people can actually read it. @ahavaL #UXPA2013
  53. • People like to scan. • But then they find something they want to read. • Then they read it. • Then they share it. • Isn’t that amazing? • It’s kind of like how it’s always been, right? (See cave painting, libraries, newspapers left on train, articles clipped and sent to family members through the MAIL….) • It’s just speed and technology that have changed. @ahavaL #UXPA2013
  54. People Read. We Help. @ahavaL #UXPA2013
  55. Design Spec/Page Template @ahavaL #UXPA2013
  56. @ahavaL #UXPA2013
  57. #5: Actionable (Find the right cues) @ahavaL #UXPA2013
  58. @ahavaL #UXPA2013
  59. @ahavaL #UXPA2013
  60. @ahavaL #UXPA2013
  61. @ahavaL #UXPA2013
  62. @ahavaL #UXPA2013
  63. @ahavaL #UXPA2013
  64. @ahavaL #UXPA2013
  65. @ahavaL #UXPA2013
  66. QUESTIONS? Ahava Leibtag Aha Media Group, LLC ahava@ahamediagroup.com Twitter: ahavaL 301-452-5331 @ahavaL #UXPA2013

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