How to Create Great Mobile Cues: Writing Microcontent that Converts
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How to Create Great Mobile Cues: Writing Microcontent that Converts

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Ahava Leibtag presented at MoDev East on December 12, 2013 about writing content for mobile applications and websites. Ahava shows good and bad examples of cues and microinteractions and defines......

Ahava Leibtag presented at MoDev East on December 12, 2013 about writing content for mobile applications and websites. Ahava shows good and bad examples of cues and microinteractions and defines both.

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  • 1. Create Great Mobile Cues: Writing Microcontent that Converts Ahava Leibtag MoDev East Thursday, December 12, 2013 @ahavaL #modeveast 1
  • 2. What is content? @ahavaL #modeveast 2
  • 3. @ahavaL
  • 4. @ahavaL
  • 5. @ahavaL
  • 6. Content is a conversation. @ahavaL #modeveast 6
  • 7. To whom are we talking? @ahavaL #modeveast 7
  • 8. Who are we? (As a brand.) @ahavaL #modeveast 8
  • 9. Content (conversation) is core to the digital experience. @ahavaL #7 Rules 9
  • 10. CONTENT IS THE CONVERSATION THAT FUELS THE SALES PROCESS. @ahavaL #7 Rules 10
  • 11. @ahavaL #modeveast 11
  • 12. @ahavaL #modeveast 12
  • 13. @ahavaL #modeveast 13
  • 14. @ahavaL #modeveast 14
  • 15. @ahavaL #modeveast 15
  • 16. @ahavaL #modeveast 16
  • 17. @ahavaL #modeveast 17
  • 18. @ahavaL #modeveast 18
  • 19. @ahavaL #modeveast 19
  • 20. @ahavaL #modeveast 20
  • 21. 21
  • 22. @ahavaL #modeveast 22
  • 23. What are cues? • Verbal directions • Design directions • Prompts @ahavaL #modeveast 23
  • 24. Cues @ahavaL #modeveast 24
  • 25. What are microinteractions? • Interactivity directions • Error messages • Missing field messages @ahavaL #modeveast 25
  • 26. Microinteractions @ahavaL #modeveast 26
  • 27. @ahavaL #modeveast 27
  • 28. @ahavaL #modeveast 28
  • 29. How to Write Better Cues & Microinteractions @ahavaL #modeveast 29
  • 30. Rule #1: Establish a human voice @ahavaL #modeveast 30
  • 31. @ahavaL #modeveast 31
  • 32. @ahavaL #modeveast 32
  • 33. @ahavaL #modeveast 33
  • 34. Rule #2: Establish voice and tone for your brand @ahavaL #modeveast 34
  • 35. @ahavaL #modeveast 35
  • 36. Define Voice @ahavaL #modeveast 36
  • 37. Voice We are: sophisticated innovative academic friendly fun important smart innovative funny hipster sarcastic sympathetic empathetic awesome helpful convenient @ahavaL #modeveast 37
  • 38. Voice We are: sophisticated innovative academic friendly fun important smart innovative funny hipster sarcastic sympathetic empathetic awesome helpful convenient @ahavaL #modeveast 38
  • 39. Voice We are: sophisticated innovative academic friendly fun important smart innovative funny hipster sarcastic sympathetic empathetic awesome helpful convenient @ahavaL #modeveast 39
  • 40. Voice We are: sophisticated innovative academic friendly fun important smart innovative funny hipster sarcastic sympathetic empathetic awesome helpful convenient @ahavaL #modeveast 40
  • 41. @ahavaL #modeveast 41
  • 42. @ahavaL #modeveast 42
  • 43. Define Tone Yes: Sound like <example> No!: Sounds like <example> @ahavaL #modeveast 43
  • 44. @ahavaL #modeveast 44
  • 45. @ahavaL #modeveast 45
  • 46. @ahavaL #modeveast 46
  • 47. Thank you! Ahava Leibtag Aha Media Group ahava@ahamediagroup.com @ahavaL @ahavaL #modeveast 47