Otop mix.thailand
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Otop mix.thailand Otop mix.thailand Presentation Transcript

  • Community Development Department Community Development Department Ministry of Interior Bangkok, Thailand
  • CDD Background Established on 1 October 1962 with the responsibility for improving the quality of life of Thai communities and enabling them to help themselves Community Development Department Ministry of Interior, Bangkok Thailand 2
  • Vision The Community Development Department is a core agency of the government responsible for the community management promotion in order to enhance the capacity of the community to be the sustainable strong community Community Development Department Ministry of Interior, Bangkok Thailand
  • Missions To Promote and Support Community Empowerment To Create Knowledge Management System To Create Community Management System Community Development Department Ministry of Interior, Bangkok Thailand
  • Goals Strong Community Self-reliant People Happy and Quality Families Community Development Department Ministry of Interior, Bangkok Thailand
  • CDD strategy Community Capital Development Grassroots Economy Development OTOP Community Planning Mobilization Leader Capacity Building Community Knowledge Management High Performance Organization Development Community Development Department Ministry of Interior, Bangkok Thailand
  • On Tamb on eOneProd uct Community Development Department Ministry of Interior, Bangkok Thailand
  • Government Policy “The government will under take the One Tambon One Product in order to encourage each local community to use local wisdom for the development of local products for both domestic and global market, with technical assistance…”
  • Three Fundamental Principles Local, Yet Global Self-Reliance and Creativity Human Resource Development
  • OTOP Objectives To increase employment and income in community To strengthen and revitalize local community To promote local wisdom To promote human resource development To promote creativity base on local way of life and culture
  • Roots of OTOP Products Identity & Variety People Place Cultural & Bio-Diversity Community Development Department Ministry of Interior, Bangkok Thailand
  • OTOP Logos Cyprinids Thai number = 1
  • One Tambon One Product in Thailand 76 Provinces and Bangkok 8 Districts ,255 Sub-Districts Tambon) 0,787 Villages Community Development Department Ministry of Interior, Bangkok Thailand
  • The Administrative Structure of “One Tambon One Product” :OTOP National One Tambon One Product Administrative Board -Governor - Chairman - Provincial CD officer - secretary - Representative from concerned Government Agencies - Private sector/Enlightened person -District Chief Officer/Minor District Chief Officer - Chairman OTOP Administrativ e Board Office OTOP Provincia l level OTOP District/ Minor district level -District CD Officer/ Minor District Chief Officer - Secretary -Representatives from concerned governmental sector - Private sector/Enlightened person Tambon Administrative Organization (TAO) / Local Commu nity Master Plan OTOP Project Coordination Office 1. Administrative Subcommittee 2.Production Promotion Sub-committee 3. Marketing Promotion Sub-committee 4. Product Quality Development and Standard Subcommittee OTOP Sub5. Regional committee 5.1 Provincial Subcommittee 5.2 District/ Minor District Sub-committee Community Development Department Ministry of Interior, Bangkok Thailand
  • Agency Integration “National Agenda”  Office of the Prime Minister  Ministry of Finance  Ministry of Interior (Community Development Dept.)  Ministry of Agriculture and Cooperatives  Ministry of Industry  Ministry of Commerce  Ministry of Public Health  Ministry of Foreign Affairs  Tourism Authority of Thailand (TAT)  Ministry of Education  Ministry of Science, Technology and Environment  Board of Investment, NECTEC Community Development Department  Etc. Ministry of Interior, Bangkok Thailand
  • Labor Product Development Network Logistics New OTOP Identity Standard Raw Material Marketing Community Development Department Ministry of Interior, Bangkok Thailand
  • Source of investment funds Financial Institution OTOP Committee Community funds Govt. Agencies/Private sectors Raw Materials Product Development Marketing Standard Aggregation/Ability Development OTOP Needs Community Development Department Ministry of Interior, Bangkok Thailand
  • Provincial Committee Regular Budget Provincial Budget (CEO) Provincial Plan District Committee District Plan TAO/Municipals Community Plan OTOP Groups Needs of OTOP Community Development Department Ministry of Interior, Bangkok Thailand
  • Types of One Tambon One Product  Services  Products  Local Culture/ Ways of Life  Tourist Locations  Traditions
  • 5 Categories of OTOP Product . Food . Beverage . Fabric and Dressing Wear 4. Furnishing, Decoration and Souvenir Herbal Product Community Development Department Ministry of Interior, Bangkok Thailand
  • OTOP Focus in 10-Year Road Map 2001 Ministerial Integration 2002 In search of OTOP 2003 OTOP Product Champion (OTOP) 2004 Standard Campaign 2005 OTOP Marketing Promotion 2006 2007 2008 2009 2010 2011
  • Statistics of OTOP 85,173 76,786 69,217 37,840 13,970 31,798 33,228 11,534 10,982 Note : OPC = OTOP Product Champion Community Development Department Ministry of Interior, Bangkok Thailand
  • OTOP Product Registration Year 2010 OTOP Product Champion 10,982 products
  • OTOP Registration in data on 15 February 2013) XX X Register XX X Product Applied Product Non Applied Product Sleeted Result 2015 Star Product Star 28 Star 44 Star 7 Star 2,00 Star Total Not appro ved 24 249 0
  • OTOP Sale Figures (Baht) 2001 245 million 2002 16,714 million / 8 million $ 557 million $ 2003 33,276 million / 1,109 million $ 2004 46,362 million / 1,545 million $ 2005 55,104 million / 1,837 million $ 2006 68,105 million / 2,270 million $ 2007 71,460 million / 2,382 million $ 2008 77,705 million / 2,590 million $ 2009 63,009 million 2010 68,484 million / 2,283 million $ 2011 70,484 million / 2,349 million $ 2012 79,461million / 2,648 million $ 2013 87,407 million / 2,913 million $ / 2,100 million $
  • Proportion of OTOP products in 2010 Sources by primary market. Community Development Department Ministry of Interior, Bangkok Thailand
  • The Activities of OTOP OTOP Registration OTOP Product Champion (OPC) OTOP City Fair Regional OTOP Fair Entrepreneurship Development Young OTOP Camp Knowledge-based OTOP OTOP Village Champion (OVC) OTOP Midyear Fair OTOP Tourism Village Community Development Department Ministry of Interior, Bangkok Thailand
  • OTOP Product Champion (OPC) To promote local products to be acceptable at outsidecommunity market, especially at international market, Sub-committee on Standard and Quality Development set up the product classification system
  • OTOP Product Champion (OPC) 5-star product 4-star product 3-star product 2-star product 1-star product Community Development Department Ministry of Interior, Bangkok Thailand
  • Knowledge-based OTOP (KBO) OTOP OTOP University Private Sector Government Sustainability Stage Private Sector University Formation Stage we created knowledge-based OTOP networks. These networks included producers, government agencies, private sector and educational institutions such as universities in difference area.
  • OTOP KBO Contest
  • OTOP Village Champion (OVC) P-People People participation P-Place Community can be developed to be tourist attraction place. OVC P-Preserve P-Product There are the prominent OTOP product(s). Community can maintain its local identification. This activity aimed to promote the potential development of villages/communities and OTOP products to link to the tourism promotion in order to generate sustainable income in communities. Community Development Department Ministry of Interior, Bangkok Thailand
  • The first eight OTOP Tourism Villages Ban Thawai, Chiang Mai  Carving out a future
  • The first eight OTOP Tourism Villages Doi Mae Salong, Chiang Rai  Tea planters of the northern hills
  • The first eight OTOP Tourism Villages Ban Dan Kwian, Nakhon Ratchasima  Shaping the future
  • The first eight OTOP Tourism Villages Ban Ko Kret, Nonthaburi  Island of potters
  • The first eight OTOP Tourism Villages Ban Khiriwong, Nakhon Si Thammarat  Strength and unity of purpose
  • The first eight OTOP Tourism Villages Ban Bang Chao Cha, Ang Thong  Weaving of the world
  • The first eight OTOP Tourism Villages Ban Don Kai Dee, Samut Sakhon  The future in five colors
  • The first eight OTOP Tourism Villages Ban Aranyik, Phra Nakhon Si Ayutthaya  Cutting edge craftsmanship
  • OTOP Marketing Promotion Regional OTOP Fair OTOP City OTOP Midyear
  • The Success Factors  Existing social capitals – groups & local wisdom  Government’s Commitment - National Agenda  Agency Integration – Effectiveness  People/ Community Participation  Focused Policy on Grassroots Economy  Sufficient and Competent Government Field Workers  Knowledge Based Development of Products  OTOP Brand
  • The Risk Factors  Maintaining Standard & Quality  Continuing Production for mass order  Entrepreneurship Development  Marketing Expanded  Food science Technology
  • Needed Support  Packaging Design  Entrepreneurship Training Program for Entrepreneur & Officer  Web Design & Technology  Food science Technology
  • Happiness from OTOP Happiness • Family relations – family business / works • Reverse migration – U>>R 30-40% • Income security – earnings • Social Recognition of OTOP – cultural identity & craftsmanship • OVC => green product & place • Generations Link – Culture – local wisdom
  • Happiness from OTOP Happiness • Spiritual fulfillment – love, peace, appreciation – For OTOP producers – from putting their mind into the OTOP products (applying „local wisdom‟ to craft OTOP products) – For OTOP buyers / owners – appreciation
  • & Thank you for your attention