Neighborhood America CRMA Social Media Presentation

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Neighborhood America\'s Social CRM solution overview presented at Customer Relationship Management Association, Atlanta Chapter\'s breakfast meeting on "Social Media 3.0: The New Corporate Responsibility."

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  • Good morning. My name is Judy Mod. I am the partner alliance director for Neighborhood America. Art Hall invited me to share with you a little bit about what Neighborhood America is doing in social media from a CRM perspective. Thank you Art.
  • Neighborhood America CRMA Social Media Presentation

    1. 1. Social CRM June 17, 2009 Judy Mod, Partner Alliance Director
    2. 2. Leading Provider of Enterprise Social Software Since 1999 All Information Proprietary and Confidential From Government to Enterprises... We Move Markets
    3. 3. Social Networking for the Enterprise It’s about leveraging your network assets that already exist. Connect with them to create a value network Customers Employees Partners Stakeholders Content All Information Proprietary and Confidential
    4. 4. ‘ Social’ Benefits can Extend Throughout Your Enterprise Media relations SEO Brand building Lead generation Crisis management Thought leadership Lead generation Direct sales revenue Advertising revenue Partner networks Thought leadership Retention Loyalty Crisis management Share best practices Product vision R&D Focus groups Prod lifecycle mgmt All Information Proprietary and Confidential
    5. 5. Social CRM Paul Greenberg, author of “CRM at the Speed of Light” CRM “ CRM is a philosophy & a business strategy, supported by a technology platform, business rules, processes & social characteristics… Social “… designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment . It’s the company’s response to the customer’s ownership of the conversation.”
    6. 6. Integrating Social with CRM All Information Proprietary and Confidential
    7. 7. Tapping Customers – and Attracting New Prospects – For New Ideas and Insights All Information Proprietary and Confidential
    8. 8. Call Customers to Action All Information Proprietary and Confidential
    9. 9. Expand CRM with New Prospects All Information Proprietary and Confidential
    10. 10. Community Interaction Feeds CRM All Information Proprietary and Confidential Focus Money and Research HERE
    11. 11. Social CRM: Closing the Loop All Information Proprietary and Confidential
    12. 12. Thank You Judy Mod, 678-366-4696, jmod@neighborhoodamerica.com

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