Social Media Workshop for the Customer Relationship Management Association in Atlanta
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Social Media Workshop for the Customer Relationship Management Association in Atlanta

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Sherry Heyl\'s interactive workshop session conduced at CRMA Atlanta\'s breakfast event on Social Media 3.0 - The New Corporate Responsibility - June 17th, 2009

Sherry Heyl\'s interactive workshop session conduced at CRMA Atlanta\'s breakfast event on Social Media 3.0 - The New Corporate Responsibility - June 17th, 2009

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Social Media Workshop for the Customer Relationship Management Association in Atlanta Presentation Transcript

  • 1. Social Media Workshop © Concept Hub, Inc Provided by
  • 2. A Few Definitions
    • Social Media
    • Social Networking
    • Social Media Optimization
    • Social Media Marketing
  • 3. Goal Setting - What types of goals are most appropriate for an online network?
    • Feedback
    • Scheduling
    • Brainstorming and Sharing Ideas
    • Call for action and empowerment
  • 4. First Check Point
    • to Accept a Problem Situation is...
    • to commit your energies to an aim or goal
    • to establish motives and become motivated
    • to get started and keep moving
    • to revise existing priorities
    • to decide to make a dream come true
    • to assume responsibility for realizing an intention
    • to agree; contract; sign a pact
    • to take on another 'passenger'
    Source: Universal Traveler
  • 5. The Second Stage - Analysis
    • To Analyze a Problem Situations is ...
    • to become involved in fact-finding
    • to research the subject or situation
    • to question and compare
    • to gather data or information
    • to look inside the problem; search for insight
    • to examine, dissect, decompose the situation
    • to become familiar or friendly with the problem
    Source: Universal Traveler
  • 6. Uncovering What You Want to Know With so much information available to an organization these days, a researcher can get tied up in constant research and fall down many various rabbit holes, never providing any true direction for an organization.
  • 7. 1. Demographics 2. The known values and needs of the the audience 3. List of problems we solve 4. List of solutions we provide 5. Keywords
  • 8. Casting the Net
  • 9. What Next?
    • Acceptance
    • Analysis
    • Definition
    • Ideation
    • Idea Selection
    • Implementation
    • Evaluation
    Source: Universal Traveler
  • 10. How Will You Measure Success?
    • How do you measure success now?
  • 11. Enabling the Community to Support Each Other
  • 12. RSS, RSS Readers, and Tags
    • The Math Equation that Makes Social Media Work
  • 13. Really Simple Syndication
  • 14. Syndication and Aggregation
    • By Syndicating your content, you enable your audience to subscribe to the information they want the way they want it.
    • A site can be optimized so that it can aggregate content from other sources.
  • 15. Tag Your It!
    • Categorize Your Content
    • Organize Your Content
    • Link To Relevant Content
  • 16. Using Tags for Personal Content
  • 17. Tagging to Be IT!
  • 18. Although we recognize the value of an email marketing campaign, such a campaign does not have the reach as a thriving online social network that retains the loyalty of existing customers and acts as a magnet for new customers. Making Your Message Viral
  • 19. Re - Think Your Email
  • 20. Social Bookmarking
  • 21. Time Management?
    • Optimize Current Communications
    • Delegate Time and Resources
    • Collaborate
  • 22. Community Management
  • 23. The Benefits of LENS
  • 24. QUESTIONS? Sherry Heyl [email_address] 404-386-9801