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A Few Definitions Social Media Social Networking Social Media Optimization Social Media Marketing

Social Media

Social Networking

Social Media Optimization

Social Media Marketing

Goal Setting - What types of goals are most appropriate for an online network? Feedback Scheduling Brainstorming and Sharing Ideas Call for action and empowerment

Feedback

Scheduling

Brainstorming and Sharing Ideas

Call for action and empowerment

First Check Point to Accept a Problem Situation is... to commit your energies to an aim or goal to establish motives and become motivated to get started and keep moving to revise existing priorities to decide to make a dream come true to assume responsibility for realizing an intention to agree; contract; sign a pact to take on another 'passenger' Source: Universal Traveler

to Accept a Problem Situation is...

to commit your energies to an aim or goal

to establish motives and become motivated

to get started and keep moving

to revise existing priorities

to decide to make a dream come true

to assume responsibility for realizing an intention

to agree; contract; sign a pact

to take on another 'passenger'

The Second Stage - Analysis To Analyze a Problem Situations is ... to become involved in fact-finding to research the subject or situation to question and compare to gather data or information to look inside the problem; search for insight to examine, dissect, decompose the situation to become familiar or friendly with the problem Source: Universal Traveler

To Analyze a Problem Situations is ...

to become involved in fact-finding

to research the subject or situation

to question and compare

to gather data or information

to look inside the problem; search for insight

to examine, dissect, decompose the situation

to become familiar or friendly with the problem

Uncovering What You Want to Know With so much information available to an organization these days, a researcher can get tied up in constant research and fall down many various rabbit holes, never providing any true direction for an organization.

1. Demographics 2. The known values and needs of the the audience 3. List of problems we solve 4. List of solutions we provide 5. Keywords

Casting the Net

What Next? Acceptance Analysis Definition Ideation Idea Selection Implementation Evaluation Source: Universal Traveler

Acceptance

Analysis

Definition

Ideation

Idea Selection

Implementation

Evaluation

How Will You Measure Success? How do you measure success now?

How do you measure success now?

Enabling the Community to Support Each Other

RSS, RSS Readers, and Tags The Math Equation that Makes Social Media Work

The Math Equation that Makes Social Media Work

Really Simple Syndication

Syndication and Aggregation By Syndicating your content, you enable your audience to subscribe to the information they want the way they want it. A site can be optimized so that it can aggregate content from other sources.

By Syndicating your content, you enable your audience to subscribe to the information they want the way they want it.

A site can be optimized so that it can aggregate content from other sources.

Tag Your It! Categorize Your Content Organize Your Content Link To Relevant Content

Categorize Your Content

Organize Your Content

Link To Relevant Content

Using Tags for Personal Content

Tagging to Be IT!

Although we recognize the value of an email marketing campaign, such a campaign does not have the reach as a thriving online social network that retains the loyalty of existing customers and acts as a magnet for new customers. Making Your Message Viral

Re - Think Your Email

Social Bookmarking

Time Management? Optimize Current Communications Delegate Time and Resources Collaborate

Optimize Current Communications

Delegate Time and Resources

Collaborate

Community Management

The Benefits of LENS

QUESTIONS? Sherry Heyl [email_address] 404-386-9801