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A marketing research project in which I had to research HP\'s commitment to sustainability and environmentally friendly practices, and the get peoples\' views on the company. Then I had to analyze the results in SPSS and present my findings.

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  • In packard’s garagesignal generators, voltmeters, oscilloscopes, frequency counters, thermometers, time standards, wave analyzers
  • Energy efficiency - reduce the energy needed to manufacture and use our productsMaterials innovation - reduce the amount of materials used in our products and develop materials that have less environmental impact and more value at end-of-lifeDesign for recyclability - design equipment that is easier to upgrade and/or recycle
  • Produce less heat and reduce cooling loads by about 15%, and up to 30% in warmer climatesUse about half as much electricity – saving half in utility costsAutomatically go into "sleep" mode after periods of inactivityComputers use 75% less energy in "sleep" modeCopiers use 40% less energy in "sleep" mode
  • Computer hardwareInkjet & laserjet
  • the first global index that evaluates how well the world's 100 largest companies account for their impacts on society and the environment.And first in its category Global Reporters Survey of Corporate Sustainability Reporting.The American Forest & Paper Association - recognizes a company that promotes paper recovery and recycling through educational, innovative and cost-effective workplace programs.HP tops Newsweek Green Rankings of the 500 largest US companies, based on actual environmental performance, policies and reputation.Greenpeaces guide to greener electronics
  • If the researcher were to take 100 random samples with a 99% confidence interval for each sample, then he or she expects that for 99 of the 100 samples (99%), the range of values produced by the confidence interval procedure will include the true mean of the population.  Although the researcher in practice only has a single sample, the researcher is confident that their interval contains the true mean due to the process used to calculate the confidence interval.
  • HP

    1. 1. Hewlett-Packard<br />Alexander Halen<br />
    2. 2. History of HP<br />2<br /><ul><li>Established in 1939 in </li></ul> Packard’s garage<br /><ul><li>Originally worked on a wide </li></ul> range of electronics<br /><ul><li>Produced first PC in 1968
    3. 3. Recognized as the founder of Silicon Valley
    4. 4. Currently #14 on the Fortune 500 list</li></li></ul><li>Benefits of Going “Green”<br />Rapidly increasing global trend<br />Green appliances conserve energy<br />Reduce carbon emissions<br />Save users money on energy bills<br />Use materials that are less harmful on the environment<br />3<br />
    5. 5. Commitment to Sustainability<br />Design for Environment (DfE)<br />Climate change and energy solutions<br />Electronic waste<br />Future directions and goals<br />4<br />
    6. 6. Design for Environment (DfE)<br />Introduced in 1992<br />Purpose: to reduce environmental impact of products and services<br />Energy efficiency<br />Materials innovation<br />Design for recyclability<br />5<br />
    7. 7. Climate Changes & Energy Solutions<br />Acknowledges admissions of greenhouse gasses<br />Strive to conform to the Energy Star criteria<br />6<br />
    8. 8. Facing Electronic Waste<br />Virtually invented electronic recycling<br />Electronic materials can be hazardous to the environment<br />Started program for recycling electronics<br />HP Planet Partners<br />7<br />
    9. 9. 8<br />
    10. 10. HP Planet Partners<br />Partnered with Staples<br />Expanding partner programs<br />Ensures returned products are recycled properly<br />Offers free recycling options<br />9<br />
    11. 11. 10<br />
    12. 12. 11<br />
    13. 13. Future Goals<br />2010<br />Reduce energy consumption and greenhouse gas emissions by 25% below 2005 levels.<br />Recycle 2 billion pounds of electronic waste<br />2011<br />Reduce energy consumption and greenhouse gas emissions by 40% below 2005 levels.<br />12<br />
    14. 14. Awards & Distinctions<br />2006 <br />22nd overall in the Accountability Rating<br />15th globally in Tomorrow's Value<br />2007<br />Winner of AF&PA Business Leadership Recycling Award<br />2009<br />Newsweek Green Ranking Award <br />2010<br />8th in Guide to Greener Electronics<br />13<br />
    15. 15. 14<br />
    16. 16. Survey Findings - Categorical Data<br />Gender - Nominal<br />Males; 25<br />Females; 25<br />Age ranges - Ordinal<br />0-17; 1<br />18-39; 28<br />40-59; 16<br />60+; 5<br />15<br /><ul><li>Marital Status - Ordinal
    17. 17. Single; 32
    18. 18. Married; 18
    19. 19. Education - Ordinal
    20. 20. Some HS; 1
    21. 21. High School; 2
    22. 22. Some College; 21
    23. 23. College; 16
    24. 24. Grad School; 10</li></li></ul><li>16<br />
    25. 25. 17<br />Correlation = .519<br />Significant at the .01 level<br />
    26. 26. 18<br />
    27. 27. 19<br />Correlation = .451<br />Significant at the .01 level<br />
    28. 28. 20<br />Correlation = .397<br />Significant at the .01 level<br />
    29. 29. 21<br />Different Electronics Owned<br />People<br />Companies<br />
    30. 30. 22<br />HP Products Owned<br />People<br />Products<br />
    31. 31. Questions<br />23<br />