8. Our aim is 13-24 We want this guy, and his nephew!
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Editor's Notes
jenny
Jenny- use demographics and use the video to help describe what the target market NOW for dove is.
Lindsey
Christina
christina
Nick Current= mid 20’s to late 40’s
Christina
NAKEIA Notice the last bullet has been added- Say: seek indirect action by raising awareness and creating a new image of the brand, but also seek direction action of changing purchasing behavior and increasing revenue. *see the paper if you need clarification*