Join AHAA & Nielsen for a closer look into the lives of the Upscale Latino segment, the most influential segment since the baby boomers. Recently released at the AHAA 2013 Conference, the study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.
Are you missing a big opportunity by not including them in your marketing strategy?
Learn how Upscale Latinos will drive shifts in category consideration, purchasing behavior and brand relationship and how you can better connect with them.
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