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Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study / Originally presented at the AHAA Annual Conference on April 30, 2013
Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with Scarborough/MRI – is packed with compelling insights and implications:
*How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers?
*Do different generations show different levels of acculturation?
*What generational similarities and differences exist between Hispanics and non-Hispanics?
*What categories represent new, dynamic Generational & Acculturation opportunities?
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