Pattern
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Pattern

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    Pattern Pattern Presentation Transcript

    • VISUAL PRINCIPLES PRESENTED BY: Alpha Grace Natial
    • PATTERN
      • a plan or model used as a guide for making something.
      • there should be a pattern to be established on what elements to be include in a visual display.
    • MAJOR FACTORS THAT AFECT THE OVERALL LOOK OF THE DISPLAYS:
      • Alignment
      • Shape
      • Balance
      • Style
      • Color scheme
        • Complementary colors
        • Analogous colors
      • C olor appeal
    • alignment
      • Concerned on the position of primary elements to have a clear visual relationship with each other.
    • shape
      • Arrange or put visuals according to shape so that the viewer will not expend more effort in interpreting displays or visuals.
    • Rule of thirds
      • Elements are arranged along any of the one- third dividing lines. Elements should appear near the intersections of the lines dividing visuals into thirds.
    • balance
      • Psychological sense of equilibrium when the weight of elements in display is equally contributed to each side of axis.
    • balance
      • Symmetrical or formal
        • Designs are repeated on both sides.
      • Asymmetrical or informal
        • For the design to give information or to catch attention.
    • style
      • Different audiences and different setting calls for different design styles.
    • color schemes
      • Consider harmoniousness of colors in choosing a color scheme.
    • color schemes
      • Complementary colors
        • 2 colors that lie directly opposite each other in the color wheel.
      • Analogous colors
        • Colors that lie next to each other on the color wheel.
    • color appeal
      • In choosing colors for instructional materials, consider emotional responses you are seeking.
        • Active, dynamic, warm feeling or more contemplative, thoughtful, cool feeling.
    • ARRANGEMENT
      • Proximity
      • Directional
      • Figure- ground contrast
      • Consistency
    • proximity
      • Putting related elements together and moving unrelated elements.
    • directional
      • To direct attention.
        • Colored elements whether words or images in a monochrome display will also draw the eye.
    • Figure- ground contrast
      • Different color combinations provide different figure- ground contrasts.
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    • consistency
      • Place elements in similar locations; uses same treatment for headlines; and use the same color scheme all throughout the series of displays.
    • VISUAL PLANNING TOOLS
      • Deals with design directions that a teacher or designer must make and not the technical steps involved during the production process.
    • storyboarding
      • Allows teachers and designers to creatively arrange and rearrange a whole sequence of thumbnail sketches.
      • Useful for planning and presenting raft drafts of presentation.
      • Index cards are commonly used for storyboarding. They are durable, flexible, inexpensive and available in variety of colors and sizes.
    • storyboarding
      • May also use computer software with the help of StoryBoard Artist. This allows you to draw pictures with mouse, import graphics from files, and manipulate images.
    • TYPES OF LETTERS
      • Use of lettering styles and techniques for visuals.
    • DRAWING, SKETCHING, AND CARTOONING
      • Visuals that enhance learning.
      • Magazines, textbooks, and advertisements are some sources.
      • Graphic media can be of help.
    • DRAWING, SKETCHING, AND CARTOONING
    • digital images
      • Allow users to capture, edit, display, share, and network still and video images.
      • Another example of linear media. Provide students and teachers with tools to create visual images including drawings and photographs.
    • digital images
      • Digital cameras
        • Small and lightweight
        • Permits you to see a large image displayed on the back of camera before taking picture.
    • scanners
      • Flatbed scanners
        • Look like the top of a photocopy machine and connected to computer with special cables.
    • scanners
      • Charge- coupled device (CCD)
        • Capable of changing optical images into electrical charges which in turn converted into a digital form acceptable by computer.
    • PHOTO CD
      • Alternative for digital images which is less expensive.
      • Can be read by CD- ROM player connected to computer.