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Empowering Customers to Become Your Evangelists - MozCon 2013

by Help Team Leader at Moz on Jul 15, 2013

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As an internet marketer or community manager, you have the power to turn customers into one of your strongest, most cost-effective marketing teams. By creating great experiences for customers during ...

As an internet marketer or community manager, you have the power to turn customers into one of your strongest, most cost-effective marketing teams. By creating great experiences for customers during good times and bad, they'll share their successes and demonstrate the value you've given them to a broader audience, much to the delight of your marketing and customer service teams.

I've included examples of companies that do a great job of this already, including Mailchimp, Think Geek, and Fab.com.

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Empowering Customers to Become Your Evangelists - MozCon 2013 Empowering Customers to Become Your Evangelists - MozCon 2013 Presentation Transcript