YMMING CHEN* TROY FROST * ADRIANA GUZMAN D E S I G N M A N AG E M E N T 10.20.11C H A N G I N G H U M A N B E H AV I O R
Using theBrains,Behavior& Design toolkitC H A N G I N G H U M A N B E H AV I O R
DECISION MAKING F1/F2 Impact Bias F1 Anticipation Rewards F2 Intertemporal Choices F2 Decoupling FACTORS F2 Hyperbolic Discounting F2 Attentional Collapse F4 Actor-Observer BiasFIRST Keywords and first concepts:SESSI O N (This is how people think)Pick theReference Cardsyou consider Present time over futureare more relatedto our project Reward to motivate Relationship: Action & consequences I feel this vs. I will feel this Blame to other factors
Keywords and first concepts: (This is we can do) Give them more information or feedback in a way they understand Easy and vivid examples Familiar and reference points Social influences S2 Mental Accounting SHORTCUTSFIRST S2 Choice BracketingSESS I O N S1 Bandwagon EffectPick theReference Cards S1 Status Quo Biasyou consider S4 Ambiguity Effectare more relatedto our project S4 Availability S4 Anchoring S4 Representativeness
NEW - NEW ROUTINE TRYING SOMETHING Use this pamphlet if you want to introduce new routines. Today, people is interested in saving energy and maybe have some habits to reduce the energy consumption, but still there is not a defined rou- tine or plan that is been followed for a big group of homeusers.THIRD What is the new routine?SESSION What is the process to begin and sustainUsing this routine?Irrational What systems exist to support the newSituation routine?Guides
NEW - NEW ROUTINE TRYING SOMETHING What is the new routine? Some ideas for Saving Energy -THIRD Waiting till full load to do laundrySESSION Cold water waiting until off peak hours to do energy intensive things automated thermo-Using stat - off during the day providing frequentIrrational feedback to customer about their energySituation usageGuides Unplugg appliances not frequently used
NEW - NEW ROUTINE TRYING SOMETHING What is the process to begin and sustain this routine? To Start Process of Saving Energy - Offer small chunks of info on potential savings - cause and effect, if you do X, you will save X Incentive programs - for buying energy star appliance, for measured savingsTHIRD from month to month or year to year, etc.SESSIONUsing To Sustain Process of Saving Energy -Irrational Incentive programs - same as aboveSituation Give the user frequent feedback on theirGuides consumption, in small usable pieces of information
NEW - NEW ROUTINE TRYING SOMETHING What systems exist to support the new routine? Supporting Systems- Hour reporting of electricity consumptionTHIRD Website to show consumptionSESSION Products that report energy sap when offUsing technology that can tell energy consumptionIrrational per applianceSituationGuides remote home energy manager - lights, ther- mostat, etc.
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