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Human Resources Management

Human Resources Management



Human Resources Management at Starbucks

Human Resources Management at Starbucks



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    Human Resources Management Human Resources Management Presentation Transcript

    • Human Resources Management at Starbucks Class Project Adward, Agustini, Andre, Nara West Coast University-Surabaya-Indonesia
    • Starbucks Mission Statement
      • To establish Starbucks as the premier purveyor of the finest coffee in the world, while maintaining our uncompromising principles while we grow.
    • Starbucks culture
      • Third space (after home & work)
      • Employee focus
      • Corporate social responsibility
    • 6 Principles
      • Develop enthusiastically satisfied customers all of the time
      • Contribute positively to our communities and our environment
      • Recognize that profitability is essential to our future success
      • Provide a great work environment and treat each other with respect and dignity
      • Embrace diversity as an essential component in the way we do business
      • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
    • Starbucks Foundation
      • Created by the chairman of Starbucks, Howard Schultz.
      • Dedicated to creating hope, discovery and opportunity in communities where Starbucks are located.
    • HRM at Starbucks
      • Starbucks realized early on that motivated and committed human resources were the key to the success of a retail business
      • Therefore the company took great care in selecting the right kind of people and made an effort to retain them.
      • Starbucks relied on its baristas and other frontline staff to a great extent in creating the ‘Starbucks Experience' which differentiated it from competitors
    • HRM at Starbucks
      • Starbucks hired people for qualities like adaptability, dependability and the ability to work in a team.
      • The company often stated the qualities that it looked for in employees upfront in its job postings, which allowed prospective employees to self-select themselves to a certain extent.
      • Having selected the right kind of people, Starbucks invested in training them in the skills they would require to perform their jobs efficiently.
      • Starbucks was one of the few retail companies to invest considerably in employee training and provide comprehensive training to all classes of employees.
    • Important things in HRM
      • Compensation
      • Hiring
      • Performance Management
      • Organizational Development
      • Safety
      • Wellness
      • Benefits
      • Employee Motivation
      • Communication
      • Administration
      • Training
    • HRM
      • Recruitment of employee
      • Management of employee
      • Providing direction for employee
      • Employee Motivation :
      • Health Insurance(Manager level up)
      • Flexible work schedule
      • Treat people with respect & dignity
      • Employee appraisal
      06/03/09 Free template from www.brainybetty.com
    • 06/03/09 Free template from www.brainybetty.com STARBUCKS HRM RECIPE
    • Competitive Capabilities
      • The Competitive Capabilities are the cost, quality, time and flexibility dimensions of competitive priorities that a process or value chain actually possesses and is able to deliver.
    • Cost as a Competitive Capability
        • Low Cost means delivering a service or product at the lowest possible cost to the satisfaction of the customer.
      • Top Quality : Delivering an outstanding service or product.
        • Considerable interaction with the customers may be required to determine what that means.
      • Consistent Quality : Producing services or products that meet design specifications on a consistent basis.
      Quality as a Competitive Capability
    • Time as a Competitive Capability
      • Delivery Speed is quickly filling a customer’s order.
        • Lead Time is the time between receipt of an order and filling the order.
      • On-Time Delivery means meeting the delivery time promises.
      • Development Speed is quickly introducing a new service or product.
      • Time-Based Competition is a strategy that focuses on development speed and delivery speed.
      • Customization means satisfying the unique needs of each customer by changing the service or product designs.
      • Variety involves handling a wide assortment of services or products efficiently.
      • Volume Flexibility requires accelerating or decelerating the rate of production quickly to handle large fluctuations in demand.
      Flexibility as a Competitive Capability
    • Training Strategies Adopted
      • All class of employees
      • Field like retail business, coffee making skills and create a positive customer experience
      • Management trainees extended between 8-12 weeks
      • Fields like store operations, managing people, training people and Information System
      06/03/09 Free template from www.brainybetty.com
    • “ Treat people like family & they will be loyal & give their all” starbucks keywords
    • Starbucks rules
      • Training employees to perform job efficiently
      • First Impressions
      • Your special Blend
      • Professional Baristas
    • Baristas Principles
      • Making a connection with customers at the store level is a key component of Starbucks’s strategy, and particular emphasis is put on the relationship the customer has with the barista.
      • Each barista receives full training in customer service and basic retail skills, as well as “Coffee Knowledge” and “Brewing the Perfect Cup” classes.
      • Baristas are taught to anticipate the customer’s needs, and to make eye contact while carefully explaining the various flavors and blends.
    • Starbucks Communication Skills
      • Maintain & Enhance Self Esteem
      • Listen & Acknowledge
      • Ask for help
      06/03/09 Free template from www.brainybetty.com
    • HR-Basics
      • To have right people hiring the right people
      • Adaptability, dependability and ability to work in a team
      • Employees upfront in job postings
      06/03/09 Free template from www.brainybetty.com
      • Human Resources
        • Employee/Company culture. Starbucks values its employees, and shows this through employee benefits.
        • Employee training program.
      Core Competencies
    • Conclusion
      • Starbucks has a high standards in HRM (as one of the biggest retail companies).
      • All the frontline staffs are important to create the ‘Starbucks experience’
    • Thank You