AG Guide on Increasing Your Reach with Print On Demand and Fulfillment options
AG Guide on Increasing Your Reach with Print On Demand and Fulfillment options
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Print on Demand & Fulfillment In today’s instantaneous world, you need a just-in-time inventory approach to reach your target audience. Whether customers are using online platforms, mobile devices or traditional print media to find the products and services they need, you should be there, providing them flexibility as you increase your company’s exposure. The average per capita usage of paper in North America is 700 lb. per person per y e a r. (SOURCE: Food and Agriculture Organization of the United Nations) Alphagraphics’ Print on Demand and Fulfillment services enable you to interact with potential clients in a way never before possible. Whether you need to improve customer awareness, boost marketing efforts or explore the world of eCommerce, you’ll get expert assistance backed by over four decades in the industry. Maximize your exposure to your customer and increase profits simultaneously! Increase your reach today by working with the print on demand team at alphagraphics.
POD & FULFILLMENTPrint-on-Demand (POD) Print only what you need, when you need it. In today’s world, flexibility is needed more than ever and that is just what a Print on Demand (POD) program gives businesses looking to manage print-related materials. Developing a winning POD program allows you to focus on growing your business and not on all the logistics. There is no inventory to worry about, we print as it is ordered—from a couple books to thousands of brochures, shipped anywhere in the world. • Upload & Print • Customized & Quick • eCommerce Websites • Fulfillment • Increasing your Income
Upload Upload your print ready files or let our design team touch up your content and/or incorporate some graphically pleasing enhancements to get your materials ready for distribution. Uploading files are snap using our simple to use fileXchange tools and there always is a person just a phone call away to answer your questions should there be a problem. Tr a d i t i o n a l p u b l i s h i n g g r o w s a m o d e s t 5 % , while Print on Demand sends print total over a r e c o r d 3 m i l l i o n u n i t s . (SOURCE: Bowkers)Print Print only what is needed, when it’s needed, and get it produced on state-of-the-art digital devices such as HP Indigo, Xerox iGen or even Oce’ oversized color machines. In the event that volumes dictate that offset printing would be a more economical route then, we will seamlessly move your project to our Heidelberg presses for the best possible throughput. Increase your reach by: • Keeping it simple - choose the right vendors that are easy to deal with and look out for you like a partner would. You have enough to worry about, make sure you have the right people on your side.
POD & FULFILLMENTCustom Every order you do is customized to the event or the product that you have. Whether you are doing a production run for a particular seminar or you have edited the last version of your materials, with POD you always have the most current version available. Make that customer feel special with a customized cover for a particular event or keynote address you are making—with personalization come additional sales and referrals from happy customersQuick Orders are produced quickly and shipped timely. Orders in by noon are typically out the next business day! Sometimes if the orders are received by 10am PDT, we can do all the magic in one day and have your material produced, packaged and ready for shipment that very same afternoon. Increase your reach by: • Satisfied Customers - the best marketing is word-of-mouth, make sure your customers are happy by getting their orders quick and easy. With a POD fulfillment system there is no better way for you to treat your customer like they are special.Fact: The largest advance for a self-publishedbook is $4.125 million paid to Richard PaulEvans’s for the Christmas Box. (SOURCE: Simon & Schuster)
eCommerce Your customers place orders using our simple, easy-to-follow online order pages. We track the sales and you can login anytime you like to see how sales are going. Should you need copies of your materials or book for a special event, just enter what, when, where and how you need it. We will make sure it is there. Our eCommerce solutions are unique to the print and digital media industries, where you can have individual sales and at the same time have your own order fulfillment system for simple ordering and logistics. You need 100 books in Boston in 48 hours customized for a special group—no problem! Just put the order in and we handle the rest. Take your logistical nightmares out of the equation—focus on your business! E c ommerc e r e a c h e d $ 2 2 7 . 6 B illio n in 2010, u p 9 % f rom th e p r e v io u s Ye a r. (SOURCE: Comscore) Increase your reach by: • Going Global - Your website allows you to reach customers across the world in a moment—so you can spread your message and grow your business from the comfort of your office. • Being accessible - Customers are more accustomed than ever to finding what they need the moment they need it, making a well-designed eCommerce platform that provides 24-hour access is a must.
POD & FULFILLMENTFulfillment Print only what is ordered and then let us handle the intricacies of where it has to go. Our specialized staff can handle thousands of shipments a day to all parts of the world, so when your customer orders online we can usually print & ship the same day. Let us worry about the production and logistics; you just handle doing the things you are good at. No need to get lost in the trees, when you need to navigate through the forest! Increase your reach by: • Focusing on your business - POD and fulfillment allows you to focus on growing your business and engaging your customers to allow your operation to grow. • Print on Demand - Make only the amounts you need and if you change the book in anyway, the newest orders are then fulfilled with the latest version of your book. Keep it current with no waste. It is simple, easy and environmentally responsible.Fact: For the first time ever, online retailers accountedfor more units purchased and spending on books thanthe national bookstore chains, making e-commercethe single largest book-buying channel. (SOURCE: Bowkers)
Increase your Revenues Are you maximizing your potential income? There is a lot of revenue generating opportunities available for all your materials and we want you to make sure you are making the most of these: • Customized programs designed for specific speakers needs and wants • Print on Demand services that allow for smaller production runs and no overprinting of books • Customized covers or materials for each speaking engagement delivered to the speaking location • Opportunity to sell related materials to attendees that want additional items related to your speaking engagements Increase your reach by: • Related sales - Are your existing customers wanting more from you? Then give it to them, offer related products that you talk about in your materials and they want. • Maximize your revenues - Sell related products or services to increase your overall income and broaden your customer base. Open you audience to new products to keep them interested in your business as well as giving you the additional income you have only dreamed about. AlphaGraphics can help design and produce the items you need to increase sales and profits.
POD & FULFILLMENT Creative, eye-catching design can help your company’s messages pop. To ensure your communications are making the right impression, you need outstanding graphic designs that make your logo and marketing materials visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding, and online platforms, so prospects and customers take note—and remember you. Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help you communicate your most important messages in concise, easy-to-digest copy, whether you are developing blog articles, a website, or a full-scale multi-channel marketing campaign.Fullfillment Quick, timely customer service is the key to any business. Make sure once your customer orders from you they receive their purchased materials quickly and the way you want them delivered. AlphaGraphics’ Print-on-Demand (POD) fulfillment allows for most orders to be produced and shipped within 24 hours and delivered to your customer as soon as it is physically possible.
Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, qualityservice for businesses like yours all around the world. We can help you navigate the planning and printing of almost anycommunications campaign—and make your life simpler in the process. Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise quality assurance standards. We engage in the best business practices in our industry to help ensure our deliverables will consistently meet your exact business requirements. AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible sources, which helps limit the impact your projects will have on the environment. Contact your local AlphaGraphics center today to see if they hold FSC Certification.Fact sources: http://sources.alphagraphics.com/
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