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Pr online and wom
 

Pr online and wom

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    Pr online and wom Pr online and wom Presentation Transcript

    • PR Online and WOM
    • Tujuan1. Membedakan antara media berita dan media iklan.2. Mengklasifikasikan jenis media menurut demografi, format, geografi, ukuran, dan topik.3. Membedakan paid media dan owned Media PR.4. Pentingnya WOM untuk aktifitas PR5. Membuat Konten yang dapat menciptakan WOM6. Faktor-faktor yang diperlukan untuk menciptakan dan mempertahankan viral WOM.
    • Basic News Media• Print - Majalah, Koran dan Tabloid dll.• Broadcast - Television and Radio news• Owned Media - newsletters, reports, and Web sites produced by companies and associations, dan Social media Channel.• Electronic - news Web sites and blogs
    • Konten Berita• Editorials• Expert articles• Cases• Events• Interviews
    • News Media OnlineNews Media online sebagai media iklan
    • News Media OnlineNews Media online sebagai media berita
    • News Media OnlineNews Media online daerah
    • News Media OnlineNews Media online by topic
    • Epaper OnlineKonvergensi News Media online
    • Blog
    • Owned Media Official website Pocari sweat
    • Owned MediaOfficial Social Media S nexian
    • Menciptakan WOM dalam MPR
    • Dasar-dasar menciptakan WOM1. Ide harus mengandung unsur TALKABLE2. Message yang disampaikan harus menggambarkan kegiatan dan mudah di cerna/diingat.3. Target yang diinginkan harus tepat.4. Hubungkan informasi dengan sumber yang dapat dipercaya.5. Combine semua technologi dalam penyebaran berita.
    • Talkable & Mudah Dicerna
    • Target & Trust
    • Faktor-Faktor Viral WOM • Non-Media • Non-Media Konektor Konektor 1.Expert Mass 1.Expert 2. Marketer Blog 2. Marketer 3. Promoter4. Opinion Leader Media 3. Promoter 4. Opinion Leader 1.Expert 1.Expert 2. Marketer 2. Marketer 3. Promoter4. Opinion Leader Website Socmed 3. Promoter 4. Opinion Leader • Non-Media • Non-Media Konektor Konektor
    • TERIMA KASIH @AgungpumA