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Measuring the effectiveness of the promotional program
 

Measuring the effectiveness of the promotional program

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    Measuring the effectiveness of the promotional program Measuring the effectiveness of the promotional program Presentation Transcript

    • Measuring the Effectiveness of the Promotional Program
    • Tujuan1. Menghitung efektivitas Program Marketing yang sudah dilakukan oleh Team Marcomm dalam sebuah perusahaan2. Menghitung R.O.I dalam Program Marketing
    • Tools Media1. Konvensional Media:• Broadcast: Television and radio news• Print: Majalah, koran dan Tabloid• Out of Home: Billboard, Bus Advertising, Umbul-Umbul, Neon signate2. Digital Media• Banner ads, Email Marketing, Social Media
    • Measuring Program1. Cost Ratio for Impression (COST OF INVESTMENT)CRI = (Audience) 2. Cost Ratio for Sales COST OF INVESTMENT CRS = Revenue in Program
    • Contoh Campaign S Nexian Mahakarya RCTI
    • Contoh CampaignS Nexian Selamat Begi Prambors
    • Contoh CampaignTEBS Java Jazz
    • Contoh Campaign Tehbotol Sosro PRJ
    • Contoh Digital Campaign S Nexian Corporate Branding
    • R.O.I Non-Financial FinancialInvesment Action Reaction Profit Profit • Campaign • Positive respons • Awareness • Selling • Advertising • Negative respon • Interest
    • Rumus R.O.I (PROFIT FROM INVESTMENT - COST OF INVESTMENT)ROI = COST OF INVESTMENT (Rp. 590.099.000 - Rp. 140.000.000)ROI = Rp. 140.000.000ROI = 3.21
    • Terima Kasih www.agungsetiawan.comhttp://marketingpalsu.wordpress.com @AgungpumA