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Landscape digital marketing

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  • 1. By: @AgungpumA
  • 2. 1. Kenapa Digital Marketing penting?2. Pertumbuhan pasar Netizen di Indonesia.3. Lingkup Digital Marketing.4. Strategi Membangun komunikasi di Digital Marketing.
  • 3. 1. New Channel Marketing2. Membangun evangelist (konsumen loyal) melalui channel Digital3. Membangun percakapan antara Brand dan konsumen.4. Mengklarifikasi isyu tentang brand yang bersifat negative
  • 4. 1. Pengguna Internet di Indonesia mencapai 50 juta pengguna.2. Pengguna FB di Indonesia adalah tertinggi kedua di dunia dengan jumlah 36 juta pengguna.3. Pengguna twitter di Indonesia sebanyak 5 Juta pengguna dan menjadi kontributor tweet terbesar ke 3.4. Pengguna Blog di Indonesia sebanyak 5 Juta pengguna Sumber : saling-silang, dan ADMA
  • 5. Digital Marketing 1. Search 3. Digital 2. Email 4. Social media Engine Advertising Marketing Marketing Marketing Marketing 1. Facebook1. Website 1. Banners 2. Twitter2. Microsite 1. Email Blast ads 3. Youtube3. Webtorial 2. Skin ads 4. Slideshare 5. Google+