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Zementis ADAPA - Predictive Analtyics & Rules
 

Zementis ADAPA - Predictive Analtyics & Rules

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Predictive Analytics + Rules = Enhanced Decisioning.

Predictive Analytics + Rules = Enhanced Decisioning.

Presentation given at the Drools Bootcamp in San Diego, April 2010.

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    Zementis ADAPA - Predictive Analtyics & Rules Zementis ADAPA - Predictive Analtyics & Rules Presentation Transcript

    • Drools & Predictive Analytics Follow Your Rules and Listen to Your Data Alex Guazzelli – VP Analytics Kostas Stathatos – VP Engineering Zementis, Inc. Zementis © - Confidential
    • Outline 1) Rules + Predictive Analytics - Why? 2) How? ADAPA Decision Engine 3) Drools Extensions 4) Sample Solution & Demo Zementis © - Confidential
    • Predictive Analytics + Rules Enhanced Decisioning Rules = Expert Knowledge Logic used by experts to solve problems can be represented as business rules: When body temperature more than X AND blood pressure more than Y, then … Predictive Analytics = Data-Driven Knowledge Based on the ability to automatically recognize patterns in data not obvious to the expert eye. Learn from past behavior present in historical data to predict the future. Zementis © - Confidential
    • Enhanced Decisioning 1 Predictive Analytics + Rules Zementis © - Confidential
    • Enhanced Decisioning 2 Predictive Analytics + Rules Zementis © - Confidential
    • Enhanced Decisioning 3 Predictive Analytics + Rules Zementis © - Confidential
    • Outline 1) Rules + Predictive Analytics - Why? 2) How? ADAPA Decision Engine 3) Drools Extensions 4) Sample Solution & Demo Zementis © - Confidential
    • ADAPA: Bringing together the power of predictive analytics and rules PMML Business Rules Predictive Analytics Zementis © - Confidential
    • ADAPA & Amazon Cloud  ADAPA by Zementis  Predictive Decisioning Platform  Standards-based Predictive Analytics  PMML (www.dmg.org)  Generated by SAS, IBM/SPSS, KXEN, R, KNIME, …  Drools to integrate business logic  Accessed through web services  Scalable execution platform  ADAPA on Amazon Elastic Computing Cloud  Software as a service  Up/Down scaling as needed  Pay-as-you-go, no up-front capital investment  Amazon Payments  Amazon experience & reliability Zementis © - Confidential
    • Invoking Predictive Models from Rules Zementis © - Confidential
    • Deployment Options (Predictive Analytics + Rules) On the Cloud (Predictive Analytics On the Cloud) + (Rules On Site) Zementis © - Confidential
    • Outline 1) Rules + Predictive Analytics - Why? 2) How? ADAPA Decision Engine 3) Drools Extensions 4) Sample Solution & Demo Zementis © - Confidential
    • Drools Extensions Zementis © - Confidential
    • Drools Extensions DAV Framework Zementis © - Confidential
    • Outline 1) Rules + Predictive Analytics - Why? 2) How? ADAPA Decision Engine 3) Drools Extensions 4) Sample Solution & Demo Zementis © - Confidential
    • Sample Solution: Zementis Mortgage Company offers … Zementis © - Confidential
    • ADAPA Solution – Demo Predictive Models Zementis © - Confidential 17
    • ADAPA Solution – Demo Rule Sets Zementis © - Confidential 18
    • ADAPA Solution – Demo Resources Zementis © - Confidential 19
    • ADAPA = EDM Integrating across all systems and processes Applications Data Computer CRM Systems Systems Zementis © - Confidential 20
    • Thank You! U.S.A Headquarters Asia Office 6125 Cornerstone Court East 19/F., Unit A Suite 250 Ho Lee Commercial Building San Diego, CA, 92121 38-44 D’Aguilar Street Central, Hong Kong (S.A.R.) Tel: +852 2868-0878 Tel: +1 619 330-0780 Fax: +852 2845-6027 Fax: +1 858 535-0227 E-mail: info@zementis.com Zementis © - Confidential
    • ADAPA Solution - Demo Zementis © - Confidential 22
    • Sample Solution: Invoking models from rules Zementis © - Confidential