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Concept CSR
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Concept CSR

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we developing a training / coaching concept / programme under the working title GROWTW, which is dedicated to enhance the ability of managers to act with CSR...

we developing a training / coaching concept / programme under the working title GROWTW, which is dedicated to enhance the ability of managers to act with CSR...

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  • 1. C orporate S ocial R esponsibility ( CSR ) economical + environmental + social ____________________ = success factor CSR GROWTH© programme
  • 2. C orporate S ocial R esponsibility ( CSR )
    • target group for this programme:
    • industry
    • CEO / MD / decision maker
    • executives
    • Teams / workgroups / co-workers
    • CSR specialists
    GROWTH© programme
  • 3. C orporate S ocial R esponsibility ( CSR )
    • Do‘s (how to approach potential clients):
    • ask CEOs‘ opinion and advice
    • offer CEO a vision
    • offer to support staff
    • indirectly coach CEO
    GROWTH© programme
  • 4. C orporate S ocial R esponsibility ( CSR )
    • Dont‘s (at the beginning):
    • use the terms
    • meditation,
    • coaching or
    • training
    • appear as a teacher
    • give direction or advice
    • point out CSR weak point
    GROWTH© programme
  • 5. C orporate S ocial R esponsibility ( CSR )
    • neutrality
    • individual / personal
    • consciuosness
    • desire
    • Ego
    • Self-actualisation
    We enable organisation (people) to generate values and at the some time to act social and environmental-friendly!
    • profit
    • success
    • achievement of objectives
    • win
    • ability to change
    • team / MA
    benefits (through our coaching) part 1: GROWTH© programme
  • 6. C orporate S ocial R esponsibility ( CSR ) benefits (through our coaching) part 2:
    • individual CSR concept
    • good cause
    • CSR culture
    • better stakeholder* relations
    We enable organisation (people) to generate values and at the some time to act social and environmental-friendly!
      • * investors
      • * employees and unions
      • * Customers and suppliers
      • * neighbours
      • * organisations to protect consumers‘
      • rights and the environment
      • * media
      • * public in general
    GROWTH© programme
  • 7. C orporate S ocial R esponsibility ( CSR )
    • catchwords from the INSEAT RESPONSE study part 1:
    • develop higher level of social consciousness
    • demonstrate socially responsible behavior
    • identify CSR understanding
    • identify gaps
    • personal / corporate values – VISION
    • understand CSR expectations from stakeholders ( FULL SCREEN )
    • develop actions to close gaps aligned with business strategy
    • develop KPIs to measure CSR success - SCORECARD
    GROWTH© programme
  • 8. C orporate S ocial R esponsibility ( CSR )
    • catchwords from the INSEAT RESPONSE study part 2:
    • develop higher level of social consciousness
    • demonstrate socially responsible behavior
    • identify CSR understanding
    • identify gaps
    • personal / corporate values – VISION
    • understand CSR expectations from stakeholders ( FULL SCREEN )
    • develop actions
    • to close gaps aligned with business strategy
    GROWTH© programme
  • 9. C orporate S ocial R esponsibility ( CSR ) Concept of the GROWTH © programme to enhance the ability of CSR Coaching one2one & group GROWTH © programme developed by Ulrich Schulte and Albert G. Tobler 2009 CSR Management team CSR demands a communication culture of inclusion. To enable manager to CSR the GROWTH © programme follows the recommendations of INSEAD’s RESPONSE project. Stakeholders incl. shareholders CEO GROWTH© programme
  • 10. C orporate S ocial R esponsibility ( CSR ) Concept Aim: Improve CSR Improve profitability Improve grade of fulfillment of ALL stakeholders’ interest Improve consciousness through enhanced awareness to get the FULL SCREEN (not only the bigger picture…) Enable to independence and self-response-ability Coaching Culture qualifies Communication Culture enables Commitment to Action leads to Action Plan executed by Task Force guarantees Happy Hour  Full screen GROWTH © programme developed by Ulrich Schulte and Albert G. Tobler 2009 CSR Coaching Culture Self-committed Task Force GROWTH© programme
  • 11. C orporate S ocial R esponsibility The process of GROWTH © Programme designed by Schulte + Tobler 2009
    • Vision
      • from dream or necessity?
      • awareness techniques
      • SMART G oals ( what ?),
      • others
    • current R eality
      • PESTLE
      • incl. (e.g. customer’s voice, stakeholders opinion,…)
      • SWOT
      • others
    • O ptions
      • brain storming / think tank / …
      • others
    • W illingness
      • priorities
      • action plan (SMART goals – how , who and when , …?)
      • others
    • T ask Force
      • coaching the team
      • self-committed to act responsibly
      • progress control systems (action plan review, …)
      • others
    • H appy Hour 
      • validation / audit / assessment / moment of truth …
    GROWTH© programme
  • 12. C orporate S ocial R esponsibility ( CSR ) It all starts with the Vision of the leader, gained by insights from looking inside (one2one executive coaching), shaped in his clear sighted mind and fuelled by his passion… Together – leader and dedicated team, which is enabled through group coaching to adopt the leaders new approach (leading through coaching) and communication culture (coaching culture) – they elaborate the SMART G oals from their (company’s) current R eality , identified by using (e.g.) CUSOMER’S VOICE, stakeholders’ opinion questionnaires, PESTLE and based on a detailed and accurate SW O T analysis towards their now common vision (buy in through inclusion). Now knowing their success-promising opportunities and how to deal with possible threads they are able to commit to action by working out a detailed action plan, which outlines traceable for everyone the company’s W ay to success (profitability) and the fulfilment of the stakeholders’ interest. The team is now able to realise (execute) this action plan as a highly motivated T ask Force in mutual agreement, understanding of the bigger picture and of everybody's own part of work and responsibility. Because the goals are high, achievable and measureable the valuation of the process will confirm the expected and well earned success. We call this moment of truth the H appy Hour  - the time to celebrate GROWTH © … GROWTH© programme