Return of the King

470 views

Published on

An Analysis of the Servicescape Model Pertaining to The Return of the King

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
470
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Roisin
  • Roisin
  • Roisin
  • Roisin
  • Roisin
  • Alan
  • Alan
  • Alan
  • Alan
  • Alan
  • Roisin
  • Roisin
  • Roisin
  • Roisin
  • Alan
  • Alan
  • Alan
  • Roisin
  • Roisin
  • Roisin
  • Roisin
  • Alan
  • Alan
  • Alan
  • Return of the King

    1. 1. Analysis of the Servicescape Model Pertaining to:
    2. 2. A Presentation by: Alan Diamond Róisín O’Malley1632135 1638066 March 14 th 2012
    3. 3. Profile of the Event Event: The Return of the King – Elvis Presley Tribute Show Date: 1st March 2012 Time:Doors Open: 7:30pm, Show Commenced: 8:00pm Venue: The Tivoli Theatre
    4. 4. Venue Profile Name: The Tivoli Theatre Opened: 1987 Theatre Capacity: 447 Location:138 Francis St, The Coombe, Dublin 8
    5. 5. An Integrative Framework: Bitner’s Servicescape ModelENVIRONMENTAL MODERATORS INTERNAL RESPONSES BEHAVIOUR DIMENSIONS Approach HOLISTIC Cognitive Affiliation ENVIRONMENT Emotional Exploration Ambient Employee Psychological Stay Longer Satisfaction Conditions Response Avoid Moderator (opposite of approach) Employee Responses Space/ Perceived Social Interaction Function Servicescape Between Customers and Customer Employees Signs, Responses Customer Approach Symbols Attraction & Response Moderator Cognitive Stay/Explore Artifacts Spend More €€€ Emotional Satisfaction Psychological Avoid (opposite of approach)
    6. 6. Purchase StageLiving Social Website.Tivoli Theatre.Tivoli Theatre Facebook page.
    7. 7. TransportBus EireannTaxiLUASWalk/Cycle
    8. 8. Exterior of VenueBlack & Red Paint.Graffiti-covered car park.Clean.Modern.
    9. 9. Interior of Venue Similar colour patterns insidethe theatre. Box office area was small &compact. Tickets were hard to get
    10. 10. Lounge Area/Bar Poorly lit. Crates of drink on stage. Bar area had Christmas lights up. Bottle bins on dance floor. Bottle bins blocking emergencyexits.
    11. 11. Music Stereo behind the bar had aninterview with An Taoiseach onthe radio, discussing the currenteconomic climate.
    12. 12. Staff Helpful Uniformed Friendly Box Office Employee -wearing a tracksuit
    13. 13. BathroomsAdequate standard.Well maintained.Little signage to inform youwhere they are.
    14. 14. Colours, Seating & SpaceTheatre exterior: red & black.Seating: red also, but torn, old &uncomfortable.Inadequate spacing between seats inthe theatre.Enough space in theatre bar to
    15. 15. AttendeesWide demographic.Minority of attendees wereinebriated.Disturbance.
    16. 16. The Show ItselfLively.Feel-good factor.Professional.Comfortable enough to dance &sing along.
    17. 17. Individual BehaviourApproach Behaviour Avoidance Behaviour  Desire To Stay  Desire To Leave Desire To Spread Good  Desire To Spread Bad WOM WOM  Desire To Interact  Desire To Not Interact  Desire To Return  Desire To Not Return Approach the show, Avoid the Venue
    18. 18. Interview with Ian Smith - Producer Running for 11 years. Choose Tivoli because finance& location. No major accidents haveoccurred.
    19. 19. Interview with Paul Lydon - Health & Safety Officer Risk Assessments carried outfrequently. No major health & safety issuesin the past. Alcohol has been an issue.
    20. 20. RecommendationsPhotosensitive-epileptic signs.Music in the waiting area/bar.Selling of merchandise.Friendlier staff.Graffiti-covered car park.Student prices on tickets.
    21. 21. Conclusion In relation to The Return of theKing, the servicescape model has highlighted perceptions and emotional responses that couldmake consumers pursue alternative
    22. 22. Thank You! Any Questions?

    ×