BathroomsAdequate standard.Well maintained.Little signage to inform youwhere they are.
Colours, Seating & SpaceTheatre exterior: red & black.Seating: red also, but torn, old &uncomfortable.Inadequate spacing between seats inthe theatre.Enough space in theatre bar to
AttendeesWide demographic.Minority of attendees wereinebriated.Disturbance.
The Show ItselfLively.Feel-good factor.Professional.Comfortable enough to dance &sing along.
Individual BehaviourApproach Behaviour Avoidance Behaviour Desire To Stay Desire To Leave Desire To Spread Good Desire To Spread Bad WOM WOM Desire To Interact Desire To Not Interact Desire To Return Desire To Not Return Approach the show, Avoid the Venue
Interview with Ian Smith - Producer Running for 11 years. Choose Tivoli because finance& location. No major accidents haveoccurred.
Interview with Paul Lydon - Health & Safety Officer Risk Assessments carried outfrequently. No major health & safety issuesin the past. Alcohol has been an issue.
RecommendationsPhotosensitive-epileptic signs.Music in the waiting area/bar.Selling of merchandise.Friendlier staff.Graffiti-covered car park.Student prices on tickets.
Conclusion In relation to The Return of theKing, the servicescape model has highlighted perceptions and emotional responses that couldmake consumers pursue alternative