1. Web and Social Media Strategies<br />Chris More – Associate Director<br />Max Spiegel – Web and Social Media Strategist<br />October 2010<br />
2. Agenda<br /><ul><li>Web Strategy
3. Social Media Strategy
4. Team Collaboration
5. Questions</li></li></ul><li>Web Vision<br />“A unified college Web presence that provides useful and rich content to our audiences while ensuring high quality-control standards.”<br />We are… Penn State<br />We are… Cooperative Extension<br />
6. Plone Content Management System (CMS)<br /><ul><li>Open-source (free to use)
7. Always improving from world-wide network
8. Most popular CMS at Penn State
9. Central University group of Plone experts
10. Easy to use interface
11. Minimal training
12. Search engine and people friendly content
13. No software needed to manage website
14. Coming to your county in the near future!</li></li></ul><li>Plone Features<br /><ul><li>Blogging features
15. Aggregate external blogs and RSS feeds
16. Photo galleries
17. Pages / folders
18. Variety of homepage layouts
19. Social media integration</li></ul>You can do all of this without ever seeing code or knowing how to build websites!<br />
20. Before and After – Food Science<br />
21. Before and After - Entomology<br />
22. Before and After – Turf Grass<br />
23. Why be on single system?<br /><ul><li>Efficiency
25. Evolution of features
26. Share content
27. Disaster recovery
28. Easy to focus on content
29. Consistent branding</li></li></ul><li>General Web Behaviors<br /><ul><li>60-70% of visitors come from search engines
30. Visitors scan text for keywords
31. Visitors view on average 2-3 pages per visit
32. Visitors quickly develop impressions
33. Visitors are looking for answers to their questions</li></ul>Point: Whatever you do on the web, you do not have much time to capture the audience. First impressions matter.<br />
34. Best Practices for Web Success<br /><ul><li>Understand your audience and their needs
35. Generate fresh and rich content
36. Focus on content instead of design elements
37. Perfect is the enemy of good
38. Define ownership
39. Never stop improving!</li></li></ul><li>Social Media<br />The Why & How<br />(To Be Awesome)<br />
50. How to Behave<br /><ul><li>Old rules still apply!
51. Know the room
52. Look appropriate
53. Sound smart
54. Observe and adjust
55. Make a connection
56. Brag modestly</li></li></ul><li>Twitter Good Practices<br /><ul><li>Follow those who you want to follow you
57. Cross link your efforts
58. Tweet about a YouTube video you uploaded
59. Be welcoming & friendly - say hello to your new followers or folks that you would like to get to know.
60. Engage people - ask questions and respond to queries that interest you.
61. Be humorous - funny Tweets really help to break up the timeline.
62. Inform - provide useful information and news items.
63. Monitor self-promotion - it is fine to promote your projects and work, but nobody likes to be spammed all day
64. Promote others - “retweet” liberally and highlight good work.
65. Listen - there’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting.
66. Be human - not always obvious but most important, being a “real” person is probably the most important trait of any effective Twitter user.</li></li></ul><li>If you build it, will they come?<br /><ul><li>Do we place a yellow page ad, and then ask what we can do to get people to look at it?
67. People must be looking for it
68. Search engine optimization techniques
69. Pay per click/impression advertisements (Google, Facebook, YouTube)
70. Diligence & patience</li></li></ul><li>What’s the point?<br />
71. Demographics<br />
72. Market Share<br /><ul><li>Would you start a business at the end of an empty dead-end road?