Your SlideShare is downloading. ×
0
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference

924

Published on

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
924
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Web and Social Media Strategies<br />Chris More – Associate Director<br />Max Spiegel – Web and Social Media Strategist<br />October 2010<br />
  • 2. Agenda<br /><ul><li>Web Strategy
  • 3. Social Media Strategy
  • 4. Team Collaboration
  • 5. Questions</li></li></ul><li>Web Vision<br />“A unified college Web presence that provides useful and rich content to our audiences while ensuring high quality-control standards.”<br />We are… Penn State<br />We are… Cooperative Extension<br />
  • 6. Plone Content Management System (CMS)<br /><ul><li>Open-source (free to use)
  • 7. Always improving from world-wide network
  • 8. Most popular CMS at Penn State
  • 9. Central University group of Plone experts
  • 10. Easy to use interface
  • 11. Minimal training
  • 12. Search engine and people friendly content
  • 13. No software needed to manage website
  • 14. Coming to your county in the near future!</li></li></ul><li>Plone Features<br /><ul><li>Blogging features
  • 15. Aggregate external blogs and RSS feeds
  • 16. Photo galleries
  • 17. Pages / folders
  • 18. Variety of homepage layouts
  • 19. Social media integration</li></ul>You can do all of this without ever seeing code or knowing how to build websites!<br />
  • 20. Before and After – Food Science<br />
  • 21. Before and After - Entomology<br />
  • 22. Before and After – Turf Grass<br />
  • 23. Why be on single system?<br /><ul><li>Efficiency
  • 24. Authentication
  • 25. Evolution of features
  • 26. Share content
  • 27. Disaster recovery
  • 28. Easy to focus on content
  • 29. Consistent branding</li></li></ul><li>General Web Behaviors<br /><ul><li>60-70% of visitors come from search engines
  • 30. Visitors scan text for keywords
  • 31. Visitors view on average 2-3 pages per visit
  • 32. Visitors quickly develop impressions
  • 33. Visitors are looking for answers to their questions</li></ul>Point: Whatever you do on the web, you do not have much time to capture the audience. First impressions matter.<br />
  • 34. Best Practices for Web Success<br /><ul><li>Understand your audience and their needs
  • 35. Generate fresh and rich content
  • 36. Focus on content instead of design elements
  • 37. Perfect is the enemy of good
  • 38. Define ownership
  • 39. Never stop improving!</li></li></ul><li>Social Media<br />The Why & How<br />(To Be Awesome)<br />
  • 40. Web 1.0 vs. Web 2.0<br /><ul><li>Web 1.0
  • 41. Web as information
  • 42. Billboard or postcard
  • 43. Web 2.0
  • 44. Web as participation
  • 45. Communication
  • 46. Information sharing
  • 47. Collaboration
  • 48. Networking</li></li></ul><li>Web 2.0 Toolsets<br />
  • 49. Web 2.0 Toolsets Categories<br />
  • 50. How to Behave<br /><ul><li>Old rules still apply!
  • 51. Know the room
  • 52. Look appropriate
  • 53. Sound smart
  • 54. Observe and adjust
  • 55. Make a connection
  • 56. Brag modestly</li></li></ul><li>Twitter Good Practices<br /><ul><li>Follow those who you want to follow you
  • 57. Cross link your efforts
  • 58. Tweet about a YouTube video you uploaded
  • 59. Be welcoming & friendly - say hello to your new followers or folks that you would like to get to know.
  • 60. Engage people - ask questions and respond to queries that interest you.
  • 61. Be humorous - funny Tweets really help to break up the timeline.
  • 62. Inform - provide useful information and news items.
  • 63. Monitor self-promotion - it is fine to promote your projects and work, but nobody likes to be spammed all day
  • 64. Promote others - “retweet” liberally and highlight good work.
  • 65. Listen - there’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting.
  • 66. Be human - not always obvious but most important, being a “real” person is probably the most important trait of any effective Twitter user.</li></li></ul><li>If you build it, will they come?<br /><ul><li>Do we place a yellow page ad, and then ask what we can do to get people to look at it?
  • 67. People must be looking for it
  • 68. Search engine optimization techniques
  • 69. Pay per click/impression advertisements (Google, Facebook, YouTube)
  • 70. Diligence & patience</li></li></ul><li>What’s the point?<br />
  • 71. Demographics<br />
  • 72. Market Share<br /><ul><li>Would you start a business at the end of an empty dead-end road?
  • 73. Go where the party is at!
  • 74. Facebook
  • 75. Twitter
  • 76. Youtube</li></li></ul><li>Practice<br /><ul><li>Facilitating
  • 77. What’s already going on?
  • 78. Searching
  • 79. Listening
  • 80. Linking
  • 81. Think about them, not us
  • 82. What can we add to their social network?
  • 83. Steal this content!
  • 84. Share on social networks
  • 85. “Like” or “Recommend” buttons</li></li></ul><li>Share and Connect<br />
  • 86. What’s RSS?<br />
  • 87. “Push” your content<br />
  • 88. “Distribute” your content<br />
  • 89. Impact on Facebook<br /><ul><li>Geographic and demographic information
  • 90. Number of comments, interactions, “post quality” and more.</li></li></ul><li>Impact on Twitter<br />
  • 91. Impact on YouTube<br /><ul><li>Demographics
  • 92. How are people watching?
  • 93. “Hot spots”</li></li></ul><li>Feedburner Stats<br />
  • 94. Google Analytics and Campaigns<br />
  • 95. Social Media Recap<br /><ul><li>Talk about others
  • 96. Go where the party is at
  • 97. Allow your content to be shared
  • 98. Be interesting!</li></li></ul><li>Team Collaboration with Teambox<br /><ul><li>Communication and collaboration tool for teams and projects.
  • 99. Move the conversation from inbox to a real collaborative environment.
  • 100. Available to anyone with a Penn State or friends of Penn State account. Anyone can create a project!
  • 101. Similar to Facebook groups and Twitter, but on an internal and secure server.
  • 102. Get started: Visit http://agsci.psu.edu and search for “teambox”</li></li></ul><li>Questions?<br />Chris More cmore@psu.edu (@chrismore)<br />Max Spiegel mds118@psu.edu (@maxspiegel)<br />

×