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Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference
 

Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference

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    Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference Presentation Transcript

    • Web and Social Media Strategies
      Chris More – Associate Director
      Max Spiegel – Web and Social Media Strategist
      October 2010
    • Agenda
      • Web Strategy
      • Social Media Strategy
      • Team Collaboration
      • Questions
    • Web Vision
      “A unified college Web presence that provides useful and rich content to our audiences while ensuring high quality-control standards.”
      We are… Penn State
      We are… Cooperative Extension
    • Plone Content Management System (CMS)
      • Open-source (free to use)
      • Always improving from world-wide network
      • Most popular CMS at Penn State
      • Central University group of Plone experts
      • Easy to use interface
      • Minimal training
      • Search engine and people friendly content
      • No software needed to manage website
      • Coming to your county in the near future!
    • Plone Features
      • Blogging features
      • Aggregate external blogs and RSS feeds
      • Photo galleries
      • Pages / folders
      • Variety of homepage layouts
      • Social media integration
      You can do all of this without ever seeing code or knowing how to build websites!
    • Before and After – Food Science
    • Before and After - Entomology
    • Before and After – Turf Grass
    • Why be on single system?
      • Efficiency
      • Authentication
      • Evolution of features
      • Share content
      • Disaster recovery
      • Easy to focus on content
      • Consistent branding
    • General Web Behaviors
      • 60-70% of visitors come from search engines
      • Visitors scan text for keywords
      • Visitors view on average 2-3 pages per visit
      • Visitors quickly develop impressions
      • Visitors are looking for answers to their questions
      Point: Whatever you do on the web, you do not have much time to capture the audience. First impressions matter.
    • Best Practices for Web Success
      • Understand your audience and their needs
      • Generate fresh and rich content
      • Focus on content instead of design elements
      • Perfect is the enemy of good
      • Define ownership
      • Never stop improving!
    • Social Media
      The Why & How
      (To Be Awesome)
    • Web 1.0 vs. Web 2.0
      • Web 1.0
      • Web as information
      • Billboard or postcard
      • Web 2.0
      • Web as participation
      • Communication
      • Information sharing
      • Collaboration
      • Networking
    • Web 2.0 Toolsets
    • Web 2.0 Toolsets Categories
    • How to Behave
      • Old rules still apply!
      • Know the room
      • Look appropriate
      • Sound smart
      • Observe and adjust
      • Make a connection
      • Brag modestly
    • Twitter Good Practices
      • Follow those who you want to follow you
      • Cross link your efforts
      • Tweet about a YouTube video you uploaded
      • Be welcoming & friendly - say hello to your new followers or folks that you would like to get to know.
      • Engage people - ask questions and respond to queries that interest you.
      • Be humorous - funny Tweets really help to break up the timeline.
      • Inform - provide useful information and news items.
      • Monitor self-promotion - it is fine to promote your projects and work, but nobody likes to be spammed all day
      • Promote others - “retweet” liberally and highlight good work.
      • Listen - there’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting.
      • Be human - not always obvious but most important, being a “real” person is probably the most important trait of any effective Twitter user.
    • If you build it, will they come?
      • Do we place a yellow page ad, and then ask what we can do to get people to look at it?
      • People must be looking for it
      • Search engine optimization techniques
      • Pay per click/impression advertisements (Google, Facebook, YouTube)
      • Diligence & patience
    • What’s the point?
    • Demographics
    • Market Share
      • Would you start a business at the end of an empty dead-end road?
      • Go where the party is at!
      • Facebook
      • Twitter
      • Youtube
    • Practice
      • Facilitating
      • What’s already going on?
      • Searching
      • Listening
      • Linking
      • Think about them, not us
      • What can we add to their social network?
      • Steal this content!
      • Share on social networks
      • “Like” or “Recommend” buttons
    • Share and Connect
    • What’s RSS?
    • “Push” your content
    • “Distribute” your content
    • Impact on Facebook
      • Geographic and demographic information
      • Number of comments, interactions, “post quality” and more.
    • Impact on Twitter
    • Impact on YouTube
      • Demographics
      • How are people watching?
      • “Hot spots”
    • Feedburner Stats
    • Google Analytics and Campaigns
    • Social Media Recap
      • Talk about others
      • Go where the party is at
      • Allow your content to be shared
      • Be interesting!
    • Team Collaboration with Teambox
      • Communication and collaboration tool for teams and projects.
      • Move the conversation from inbox to a real collaborative environment.
      • Available to anyone with a Penn State or friends of Penn State account. Anyone can create a project!
      • Similar to Facebook groups and Twitter, but on an internal and secure server.
      • Get started: Visit http://agsci.psu.edu and search for “teambox”
    • Questions?
      Chris More cmore@psu.edu (@chrismore)
      Max Spiegel mds118@psu.edu (@maxspiegel)