Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference

  • 877 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
877
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Web and Social Media Strategies
    Chris More – Associate Director
    Max Spiegel – Web and Social Media Strategist
    October 2010
  • 2. Agenda
    • Web Strategy
    • 3. Social Media Strategy
    • 4. Team Collaboration
    • 5. Questions
  • Web Vision
    “A unified college Web presence that provides useful and rich content to our audiences while ensuring high quality-control standards.”
    We are… Penn State
    We are… Cooperative Extension
  • 6. Plone Content Management System (CMS)
    • Open-source (free to use)
    • 7. Always improving from world-wide network
    • 8. Most popular CMS at Penn State
    • 9. Central University group of Plone experts
    • 10. Easy to use interface
    • 11. Minimal training
    • 12. Search engine and people friendly content
    • 13. No software needed to manage website
    • 14. Coming to your county in the near future!
  • Plone Features
    • Blogging features
    • 15. Aggregate external blogs and RSS feeds
    • 16. Photo galleries
    • 17. Pages / folders
    • 18. Variety of homepage layouts
    • 19. Social media integration
    You can do all of this without ever seeing code or knowing how to build websites!
  • 20. Before and After – Food Science
  • 21. Before and After - Entomology
  • 22. Before and After – Turf Grass
  • 23. Why be on single system?
  • General Web Behaviors
    • 60-70% of visitors come from search engines
    • 30. Visitors scan text for keywords
    • 31. Visitors view on average 2-3 pages per visit
    • 32. Visitors quickly develop impressions
    • 33. Visitors are looking for answers to their questions
    Point: Whatever you do on the web, you do not have much time to capture the audience. First impressions matter.
  • 34. Best Practices for Web Success
    • Understand your audience and their needs
    • 35. Generate fresh and rich content
    • 36. Focus on content instead of design elements
    • 37. Perfect is the enemy of good
    • 38. Define ownership
    • 39. Never stop improving!
  • Social Media
    The Why & How
    (To Be Awesome)
  • 40. Web 1.0 vs. Web 2.0
  • Web 2.0 Toolsets
  • 49. Web 2.0 Toolsets Categories
  • 50. How to Behave
  • Twitter Good Practices
    • Follow those who you want to follow you
    • 57. Cross link your efforts
    • 58. Tweet about a YouTube video you uploaded
    • 59. Be welcoming & friendly - say hello to your new followers or folks that you would like to get to know.
    • 60. Engage people - ask questions and respond to queries that interest you.
    • 61. Be humorous - funny Tweets really help to break up the timeline.
    • 62. Inform - provide useful information and news items.
    • 63. Monitor self-promotion - it is fine to promote your projects and work, but nobody likes to be spammed all day
    • 64. Promote others - “retweet” liberally and highlight good work.
    • 65. Listen - there’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting.
    • 66. Be human - not always obvious but most important, being a “real” person is probably the most important trait of any effective Twitter user.
  • If you build it, will they come?
    • Do we place a yellow page ad, and then ask what we can do to get people to look at it?
    • 67. People must be looking for it
    • 68. Search engine optimization techniques
    • 69. Pay per click/impression advertisements (Google, Facebook, YouTube)
    • 70. Diligence & patience
  • What’s the point?
  • 71. Demographics
  • 72. Market Share
    • Would you start a business at the end of an empty dead-end road?
    • 73. Go where the party is at!
    • 74. Facebook
    • 75. Twitter
    • 76. Youtube
  • Practice
    • Facilitating
    • 77. What’s already going on?
    • 78. Searching
    • 79. Listening
    • 80. Linking
    • 81. Think about them, not us
    • 82. What can we add to their social network?
    • 83. Steal this content!
    • 84. Share on social networks
    • 85. “Like” or “Recommend” buttons
  • Share and Connect
  • 86. What’s RSS?
  • 87. “Push” your content
  • 88. “Distribute” your content
  • 89. Impact on Facebook
    • Geographic and demographic information
    • 90. Number of comments, interactions, “post quality” and more.
  • Impact on Twitter
  • 91. Impact on YouTube
    • Demographics
    • 92. How are people watching?
    • 93. “Hot spots”
  • Feedburner Stats
  • 94. Google Analytics and Campaigns
  • 95. Social Media Recap
    • Talk about others
    • 96. Go where the party is at
    • 97. Allow your content to be shared
    • 98. Be interesting!
  • Team Collaboration with Teambox
    • Communication and collaboration tool for teams and projects.
    • 99. Move the conversation from inbox to a real collaborative environment.
    • 100. Available to anyone with a Penn State or friends of Penn State account. Anyone can create a project!
    • 101. Similar to Facebook groups and Twitter, but on an internal and secure server.
    • 102. Get started: Visit http://agsci.psu.edu and search for “teambox”
  • Questions?
    Chris More cmore@psu.edu (@chrismore)
    Max Spiegel mds118@psu.edu (@maxspiegel)