College WebStrategy & Update<br />Chris More<br />January 2010<br />
What can the Web do for you?<br /><ul><li>Capture our audience
Increase enrollment
Promote Ag Awareness
Communicate to our stakeholders
Promote our research
Highlight our faculty</li></li></ul><li>Vision<br />“A unified college Web presence that provides useful and rich content ...
Brief History<br /><ul><li>Plone selected in Aug. 2008 as the common content management system
Entered the WebLion partnership in Aug 2008
First Plone site launched in Feb. 2009
RedDot content manage system to be phased out as sites transition to Plone</li></li></ul><li>What is WebLion?<br /><ul><li...
Top Web developers
Largest campus Web group
Plone - tool of choice
College partnership allows for:
People
Tools
Support</li></li></ul><li>Recent Results<br /><ul><li>Food Science
New site launched in February 2009
Page views doubled since go-live - #4 in college
Entomology
New site launched in May 2009
Visitors doubled, page views tripled since go-live
#1 site in college – 25% of all traffic
Factsheets – original content drives the traffic</li></li></ul><li>Before and After – Food Science<br />
Before and After - Entomology<br />
Before and After – College Homepage<br />
Before and After – Future Students<br />
Before and After – Turf Grass<br />
Our College Web Challenges<br /><ul><li>Multiple audiences
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Penn State College of Ag Sciences Web Strategy presentation - January 2010

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Presentation by Chris More, Associate Director of Web Communications. for Penn State's College of Ag Sciences. This presentation explains the strategy on creating a unified Web presence for the entire college.

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Penn State College of Ag Sciences Web Strategy presentation - January 2010

  1. 1. College WebStrategy & Update<br />Chris More<br />January 2010<br />
  2. 2. What can the Web do for you?<br /><ul><li>Capture our audience
  3. 3. Increase enrollment
  4. 4. Promote Ag Awareness
  5. 5. Communicate to our stakeholders
  6. 6. Promote our research
  7. 7. Highlight our faculty</li></li></ul><li>Vision<br />“A unified college Web presence that provides useful and rich content to our audiences while ensuring high quality-control standards.”<br />This is only possible if we are on the same system and working together.<br />
  8. 8. Brief History<br /><ul><li>Plone selected in Aug. 2008 as the common content management system
  9. 9. Entered the WebLion partnership in Aug 2008
  10. 10. First Plone site launched in Feb. 2009
  11. 11. RedDot content manage system to be phased out as sites transition to Plone</li></li></ul><li>What is WebLion?<br /><ul><li>University lead
  12. 12. Top Web developers
  13. 13. Largest campus Web group
  14. 14. Plone - tool of choice
  15. 15. College partnership allows for:
  16. 16. People
  17. 17. Tools
  18. 18. Support</li></li></ul><li>Recent Results<br /><ul><li>Food Science
  19. 19. New site launched in February 2009
  20. 20. Page views doubled since go-live - #4 in college
  21. 21. Entomology
  22. 22. New site launched in May 2009
  23. 23. Visitors doubled, page views tripled since go-live
  24. 24. #1 site in college – 25% of all traffic
  25. 25. Factsheets – original content drives the traffic</li></li></ul><li>Before and After – Food Science<br />
  26. 26. Before and After - Entomology<br />
  27. 27. Before and After – College Homepage<br />
  28. 28. Before and After – Future Students<br />
  29. 29. Before and After – Turf Grass<br />
  30. 30. Our College Web Challenges<br /><ul><li>Multiple audiences
  31. 31. Consolidating Web sites
  32. 32. Multiple technologies
  33. 33. Redundant Infrastructure
  34. 34. Single point dependencies</li></li></ul><li>General Behaviors<br /><ul><li>60-70% of visitors come from search engines
  35. 35. Visitors scan text for keywords
  36. 36. Visitors view on average 3 pages per visit
  37. 37. Visitors quickly develop impressions</li></li></ul><li>Our Strategy<br /><ul><li>Define audiences
  38. 38. Develop personas
  39. 39. Define goals
  40. 40. Customize the look and feel
  41. 41. Migrate or develop Web-friendly content
  42. 42. Purge out of date or not maintained content</li></li></ul><li>Our Process<br /><ul><li>Meet with client
  43. 43. Develop information architecture
  44. 44. Migrate content
  45. 45. Train client on how to load and edit content
  46. 46. Shoot and add new photography
  47. 47. Approval and go-live</li></li></ul><li>Best Practices for Success<br /><ul><li>Generate fresh and rich content
  48. 48. Focus on content instead of design elements
  49. 49. Create small committee to approve direction
  50. 50. Perfect is the enemy of good
  51. 51. Set dates and keeping moving forward
  52. 52. Define ownership</li></li></ul><li>Why be on single system?<br /><ul><li>Efficiency
  53. 53. Authentication
  54. 54. Evolution of features
  55. 55. Share content
  56. 56. Disaster recovery
  57. 57. Easy to focus on content
  58. 58. Consistent branding</li></li></ul><li>What is included in our template?<br /><ul><li>Called agCommon, current release v2.5
  59. 59. Penn State required marks and links
  60. 60. Standard site elements
  61. 61. Customizations: Colors, images, content
  62. 62. Web 2.0: RSS, Blogs, Web comments, discussion boards, photo galleries and slideshows, people directory, social networking buttons, plus more
  63. 63. Google Analytics</li></li></ul><li>What will I have access to?<br /><ul><li>Add/edit/delete content
  64. 64. Modify navigation, text, folders, images, people, files, etc.</li></li></ul><li>What won’t I have access to?<br /><ul><li>CSS and styles
  65. 65. Template / framework
  66. 66. Programming language (Python) and the server
  67. 67. Users and groups (not people directory)</li></ul>These are controlled due to being on a shared system.<br />
  68. 68. Who can maintain your site?<br /><ul><li>Anyone - No Web or tech experience needed
  69. 69. No software needed – only Web browser
  70. 70. Training is very minimal – easy as email
  71. 71. One or many editors can be granted permissions</li></li></ul><li>College-wide Web Statistics<br /><ul><li>Past 12 months: Visitors +37%, Page views +66%
  72. 72. Migrated from 277 to 250 sites</li></ul>Why?<br /><ul><li>Search engine optimizations on new sites
  73. 73. Higher Google page rank
  74. 74. Good content</li></li></ul><li>Most viewed college sites – past 6 months<br />
  75. 75. New Features – Footer Site Map<br />Get all of your major areas of the Web site within one click from the homepage.<br /><ul><li>Does not clutter information architecture
  76. 76. Provides unique collections of links based on topics</li></li></ul><li>New Features – Photo Galleries<br />Slideshow allows for easy viewing of images.<br /><ul><li>Images are clickable to view full size
  77. 77. Thumbnails scroll left and right for large galleries
  78. 78. Non-flash based thus search engines can see content</li></li></ul><li>New Features – Social Networking Sharing<br />Share content on college pages with all major social media Web sites.<br /><ul><li>Twitter, Facebook, Delicious, Digg, and more
  79. 79. Statistics shows what content is being shared on what networks</li></li></ul><li>Lifecycles<br /><ul><li>Phase 1 – where we are today
  80. 80. Migrate content & reformat
  81. 81. Focus on on target audiences
  82. 82. Ensure search engine optimization
  83. 83. Add new photography
  84. 84. Phase 2 – where we need to be
  85. 85. All major sites are in the Plone system
  86. 86. Make sites go from good to great
  87. 87. Continuous improvement</li></li></ul><li>Summary<br /><ul><li>User-centered design
  88. 88. University wide support
  89. 89. Web and communication experts
  90. 90. Collaboration
  91. 91. Raise the bar
  92. 92. Continuous improvement</li></li></ul><li>Current Major Web Projects<br /><ul><li>School of Forest Resources – complete in next 30 days
  93. 93. Extension – homepage launch in February
  94. 94. Ag & Extension Education Department </li></li></ul><li>How to get involved<br /><ul><li>Fill out an Ag Communications Project Request form: http://agsci.psu.edu/communications
  95. 95. Schedule a meeting</li>

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