0
Integrating Innovative and Interactive Methodologies in Popular Extension Approaches: The Biovision Farmer Communication P...
CONTEXT <ul><li>A mix of historical land use challenges, climate variability and ongoing climate change has rendered lives...
What is Extension? <ul><li>Advisory services  -  to assist farmers to make decisions on solving problems </li></ul><ul><li...
Common Elements in Definitions of Extension <ul><li>Extension: </li></ul><ul><li>Is an  intervention –  plays function </l...
Common Elements in Definitions of Extension <ul><li>  </li></ul><ul><li>1. Extension as an  Intervention   </li></ul><ul><...
Common Elements in Definitions of Extension- cont’d <ul><li>4. Extension focuses on different  target processes  and  outc...
Evolution of  the Agricultural Extension  Service <ul><li>The agricultural extension system in Kenya has evolved through v...
b) Post Independence Period extension Approaches <ul><li>After independence, more persuasive and educational approaches an...
c) Current  Popular Extension Approaches <ul><li>Lessons learnt from the previous approaches, have led to more participato...
Extension Reform Principles and Interventions <ul><ul><li>Participation  </li></ul></ul><ul><ul><li>Gender-sensitivity </l...
Biovision in Kenya and Eastern Africa <ul><li>Biovision Foundation for Ecological Development  -  Bridges the gap   betwee...
Farmer Communication Programme (FCP) <ul><li>Initiated in 2010 by  icipe  and Biovision Foundation to address the synergie...
Goal, Vision and Mission of FCP <ul><li>Goal : Improve the livelihoods of small scale farmers in Africa by systematic appl...
Objectives of the FCP  <ul><li>E nhance synergy among the information communications projects and link them to other infor...
FCP Theory of Change Information Deficient & underperforming  Farming System Farmer Communication Programme  <ul><li>Limit...
Innovations for Information Communication <ul><li>A) Infonet-biovision   (Infonet) - an internet-based information platfor...
Innovations for Information Communication <ul><li>B) Print:  The Organic Farmer  (TOF)  </li></ul><ul><li>The magazine is ...
Integrating and Adapting ICT Services <ul><li>Farmer learning resource centers/ i-TOF Centres:  </li></ul><ul><li>Communit...
Farmers Learning & Resource Centre in KARI Katumani
Extension Outreach Training Farmers on the Use of Digital Information Access
Integrating and Adapting ICT Services – Cont’d <ul><li>Interfaces to mobile phones and call centres – ASK TOF </li></ul><u...
Technologies in application
Projected Ingredients for FCP Growth <ul><li>To achieve a sound and sustainable FCP, strategic  efforts and partnerships w...
Marketing and Sustainability of the FCP Cont’d <ul><li>The programme will be supported by: </li></ul><ul><li>Biovision Fou...
Biovision Africa Trust ( BVAT) <ul><li>Objectives:  </li></ul><ul><li>Fund sustainable projects and initiatives in the agr...
FCP Networking Nationally, Regionally & Globally
Upcoming SlideShare
Loading in...5
×

Farmer Communication Programme in Africa

2,166

Published on

Farmer Communication Programme in Africa

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,166
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
65
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Farmer Communication Programme in Africa"

  1. 1. Integrating Innovative and Interactive Methodologies in Popular Extension Approaches: The Biovision Farmer Communication Program in Africa David Amudavi Programme Coordinator, Biovision Farmer Communication Program Presented at The World Agroforestry Centre, Nairobi, 15 March 2011
  2. 2. CONTEXT <ul><li>A mix of historical land use challenges, climate variability and ongoing climate change has rendered livestock and crop production systems too weak to prevent widespread and environmental degradation, increasing poverty, food insecurity, poor nutritional feeding practices. </li></ul><ul><li>Further population growth continues to increase unabated – Kenya’s population has reached about 40 million, supported by 23% of the land’s arable land. </li></ul><ul><li>Sustainable agriculture (SA) is important for meeting local food requirements while providing protection and sustainable use of locally-available natural resources. </li></ul><ul><li>SA is particularly appropriate for the rural communities that are currently most exposed to food shortages. </li></ul><ul><li>There is need to boost agricultural productivity and add value in the agri-food chain in sustainable ways that will reduce food insecurity and malnutrition among the vulnerable households living in rural communities. </li></ul><ul><li>Access to information on relevant technologies and practices is central – Extension is critical to this process. </li></ul>
  3. 3. What is Extension? <ul><li>Advisory services - to assist farmers to make decisions on solving problems </li></ul><ul><li>Extension education - educational activity which seeks to teach people how to solve problems by providing and extending information </li></ul><ul><li>Technology transfer - activity which facilitates the transfer of research results for scientists by extension officers into agricultural knowledge and then implementation into useful farm practices, in local conditions </li></ul><ul><li>Human resource management - activity for capacity building </li></ul>Extension can be used to describe the broad function of communication of information from all relevant sources to assist in the process of change and innovation in different fields (agriculture, health, cooperative, etc) including people’s capacity and self-sufficiency in resolving problems and making integrated management decisions.
  4. 4. Common Elements in Definitions of Extension <ul><li>Extension: </li></ul><ul><li>Is an intervention – plays function </li></ul><ul><li>Uses communication as instrument to induce change </li></ul><ul><li>Can be effective only through voluntary change </li></ul><ul><li>Focuses on target processes and outcomes - adult and continuing education of men and women producers </li></ul><ul><li>Deployed by any person or public or private institution technically qualified in the subject of extension </li></ul>
  5. 5. Common Elements in Definitions of Extension <ul><li>  </li></ul><ul><li>1. Extension as an Intervention </li></ul><ul><li>It is a goal-oriented, planned, programmed, and systematically designed, activity </li></ul><ul><li>Intervening in terms of formulating objectives, designing and testing strategy, deploying resources, implementing and evaluating. </li></ul><ul><li>  </li></ul><ul><li>2. Extension uses communication as instrument to induce change </li></ul><ul><li>Communication instrument used in extension for inducing change; uses subsidies or regulations; </li></ul><ul><li>Communication involves the use of symbols, packages of matter/energy which can elicit meaning. </li></ul><ul><li>  </li></ul><ul><li>3. Extension can be effective only through voluntary change </li></ul><ul><li>Effectiveness depends on people’s willingness to be persuaded, on the extent to which they see extension as serving their own interests and benefit – purposive assistance to decision-making and opinion formation. </li></ul><ul><li>The logic of extension requires that one seeks to induce voluntary change. </li></ul><ul><li>  </li></ul>
  6. 6. Common Elements in Definitions of Extension- cont’d <ul><li>4. Extension focuses on different target processes and outcomes </li></ul><ul><li>At individual level – targets behaviours, attitudes, knowledge, decision-making, opinion formation, etc.; </li></ul><ul><li>At social or collective level - advertising, political agendas, publicity, advocacy, etc. </li></ul><ul><li>Target processes – e.g. cheap and quality food for consumers, nature conservation, preventing health hazards, reducing birthrates, ensuring a sustainable use of the environment, emancipation, greater equity, energy conservation. </li></ul><ul><li>5. Extension is deployed by an institution </li></ul><ul><li>Extension requires finance, it is a professional activity, and it must be paid for. </li></ul><ul><li>As an instrument extension is deployed by institutions such as government institutions, voluntary agencies, commercial companies, member organizations/associations. </li></ul>
  7. 7. Evolution of the Agricultural Extension Service <ul><li>The agricultural extension system in Kenya has evolved through various stages since colonial and post -independence eras. </li></ul><ul><li>A) Pre-Independence Period Extension Approaches </li></ul><ul><li>Mainly tailored towards settler and commercial farming systems. </li></ul><ul><li>Well packaged programs that combined extension services with credit and subsidized inputs. </li></ul><ul><li>However, the extension approach used for indigenous Africans, who were mainly engaged in subsistence farming and pastoralism, was coercive in nature and therefore not readily accepted. </li></ul>
  8. 8. b) Post Independence Period extension Approaches <ul><li>After independence, more persuasive and educational approaches and methods were adopted. </li></ul><ul><li>Establishment of Farmer and Pastoralist Training Centres (FTCs & PTCs) in the 1960s and 1970s </li></ul><ul><li>Integrated agricultural development (IAD) approach. </li></ul><ul><li>Farming Systems (FS) and Training and Visit (T&V) approaches in the 1980s and 1990s . </li></ul><ul><li>“ Commodity specialised approach” used in the large export commodity sub-sector spearheaded by commodity boards and private companies </li></ul><ul><li>Generally, all the approaches were essentially top-down and lacked participation in articulating farmers’ demands. </li></ul>
  9. 9. c) Current Popular Extension Approaches <ul><li>Lessons learnt from the previous approaches, have led to more participatory and demand-driven extension approaches in recent years. </li></ul><ul><li>These are intended to tap farmer participation and private sector contribution in providing extension services. Examples: </li></ul><ul><li>Focal Area Approach (FAA) – ( Use of common interest groups (CIGs) </li></ul><ul><li>Farmer Field Schools – Farmer to farmer extension </li></ul><ul><li>Commodity-based approach - Commercial enterprises </li></ul><ul><li>Multidisciplinary Mobile Extension Teams especially in ASAL areas </li></ul><ul><li>Whereas extension has emphasised on increasing production, it is now acknowledged that linking production with processing and marketing is a prerequisite in transforming agriculture from subsistence to commercial enterprise. </li></ul>
  10. 10. Extension Reform Principles and Interventions <ul><ul><li>Participation </li></ul></ul><ul><ul><li>Gender-sensitivity </li></ul></ul><ul><ul><li>Client-focus </li></ul></ul><ul><ul><li>Demand-driven </li></ul></ul><ul><ul><li>Pluralism </li></ul></ul><ul><ul><li>Privatization </li></ul></ul><ul><ul><li>Decentralization </li></ul></ul><ul><ul><li>Location- and purpose-specific </li></ul></ul><ul><ul><li>Staff motivation </li></ul></ul><ul><ul><li>Broader technical mandate of extension in line with global developments </li></ul></ul><ul><ul><li>Development and application of information communication technology (ICT) tools </li></ul></ul><ul><ul><li>Monitoring, evaluation and impact assessment </li></ul></ul><ul><ul><li>Institutional linkages </li></ul></ul>
  11. 11. Biovision in Kenya and Eastern Africa <ul><li>Biovision Foundation for Ecological Development - Bridges the gap between research and the application and dissemination of research results through environmentally sound, economically viable and technologically appropriate agricultural methods to overcome hunger and poverty, and also supports co-operation stakeholders in this process. Its strategic focus lies in the dissemination of natural and locally available solutions in the 4-H areas, applied and taught in model projects and often led by partner organisations. </li></ul><ul><li>Biovision Activities in Eastern Africa – Diversified efforts – malaria control and prevention, Camel programme for climate change, Push-pull strategies for soil fertility improvement and striga control, long-term system control, IPM against fruit flies, Income generation activities, Biodiversity conservation & ecosystem services, </li></ul><ul><li>Biovision Africa Trust - The BVAT was established by the Biovision Foundation in 2009 to focus on developing and supporting processes that put into use innovations that can lead to market-led sustainable agriculture for welfare improvement of resource poor small-holder farmers in East Africa and beyond.   </li></ul>
  12. 12. Farmer Communication Programme (FCP) <ul><li>Initiated in 2010 by icipe and Biovision Foundation to address the synergies between the different information projects to ensure that knowledge, information and findings are rolled out in a practicable format to reach farmers and other users. </li></ul>
  13. 13. Goal, Vision and Mission of FCP <ul><li>Goal : Improve the livelihoods of small scale farmers in Africa by systematic application of scientifically and experientially validated research and education. </li></ul><ul><li>Vision: Sustained and productive smallholder agriculture of the highest quality in terms of enhanced food production, nutrition, incomes, as well as sustainability . </li></ul><ul><li> Mission: Advance and improve access to information on sustainable agriculture through innovations that improve profitability , stewardship and quality of life . </li></ul>
  14. 14. Objectives of the FCP <ul><li>E nhance synergy among the information communications projects and link them to other information providers. </li></ul><ul><li>Create centres of excellence in rural information and knowledge services linked to livelihood improvement R&D programmes/projects. </li></ul><ul><li>Support building of technical capacity of information change agents in R&D programmes/projects. </li></ul><ul><li>Engage strategic partners to scale up access to and utilization of information on appropriate innovations in various sectors of sustainable agriculture . </li></ul>
  15. 15. FCP Theory of Change Information Deficient & underperforming Farming System Farmer Communication Programme <ul><li>Limited information about technologies, practices, systems </li></ul><ul><li>Poor decision making </li></ul><ul><li>Low technology adoption </li></ul><ul><li>Low technology adaptation </li></ul><ul><li>Poor livelihoods </li></ul>Productive and Sustainable Farming System <ul><li>Enhanced access to information, findings, knowledge on innovations (technologies, practices, systems, etc) </li></ul><ul><li>Efficient information delivery infrastructure </li></ul><ul><li>Enhanced access to inputs & outputs markets </li></ul><ul><li>STRATEGIC R&D PARTNERS </li></ul>- <ul><li>Higher yields </li></ul><ul><li>Higher incomes </li></ul><ul><li>Improved and stable food security </li></ul><ul><li>Improved nutrition </li></ul><ul><li>Stable environment </li></ul><ul><li>Improved welfare </li></ul>
  16. 16. Innovations for Information Communication <ul><li>A) Infonet-biovision (Infonet) - an internet-based information platform </li></ul><ul><li>An online and also offline system built with the aid of experts from reputable national and international research organizations. </li></ul><ul><li>The applications offer trainers, extension workers and farmers quick access to up-to-date and locally relevant information. </li></ul><ul><li>The platform contains detail on PLANT, HUMAN, ANIMAL and ENVIRONMENT HEALTH. For example, it covers more than 40 crops and a range of issues such as environmental management, malaria control, and nutritional illnesses. </li></ul><ul><li>The programme envisages to have the website linked to market applications to inform/update farmers on latest market conditions and the buyers (the market) on what is available. </li></ul><ul><li>Contributes to one of the National Agricultural Sector Extension Policy (NASEP) objectives of encouraging and strengthening use of information and communication technology (ICT) in extension delivery. </li></ul>
  17. 17. Innovations for Information Communication <ul><li>B) Print: The Organic Farmer (TOF) </li></ul><ul><li>The magazine is produced every month and distributed to a readership of over 200,000 receiving concrete guidance and practical tips on how to use simple, cost-effective and environmentally friendly practices. </li></ul><ul><li>C) Radio: TOF Radio </li></ul><ul><li>A weekly radio show in Swahili treating relevant topics in coordination with TOF Magazines. </li></ul><ul><li>TOF Radio is received in Kenya and Tanzania and has up to 5 million listeners. </li></ul>
  18. 18. Integrating and Adapting ICT Services <ul><li>Farmer learning resource centers/ i-TOF Centres: </li></ul><ul><li>Community-anchored and run information service </li></ul><ul><li>Equipped with computers and laptops (OLPC) that use solar panels – to overcome problems of ICT infrastructure landscape  </li></ul><ul><li>Facilitate processes of learning and acquiring technical knowledge on certain agricultural practices as well as business management skills </li></ul><ul><li>Provide entry points for farm-to-market-chain-links (FMCL) –  ICTs in the centre could be used in the short to mid term in improving access to markets. </li></ul><ul><li>Such centres could easily graduate to offer services such as fax, internet, typing, printing, scanning, and they are information centres, more like a research library.  </li></ul><ul><li>Through this market-farmer-extension service interaction, high yielding input and innovative practices can be communicated to farmers, and major agricultural markets can inform farmers on required product specifications . </li></ul>
  19. 19. Farmers Learning & Resource Centre in KARI Katumani
  20. 20. Extension Outreach Training Farmers on the Use of Digital Information Access
  21. 21. Integrating and Adapting ICT Services – Cont’d <ul><li>Interfaces to mobile phones and call centres – ASK TOF </li></ul><ul><li>Taking advantage of the provision of very affordable mobile phone services that are widespread, the FCP programme has established a call-in system for addressing FAQs. </li></ul><ul><li>Undertakes capacity building to other projects to use best available technology (e.g. Safaricom) thereby scaling up its impact beyond its own reach </li></ul><ul><li>Envisages to partners with others involved in enhancing marker access to link farmers to markets by providing information on product/service price, quantity, quality, and location </li></ul><ul><li>Through partners </li></ul><ul><li>Currently several outreach activities, using Infonet as an information base, take place through a range of different partners – NALEP, KENFAP, NGOs, CBOS, etc. </li></ul>
  22. 22. Technologies in application
  23. 23. Projected Ingredients for FCP Growth <ul><li>To achieve a sound and sustainable FCP, strategic efforts and partnerships will be needed in terms of : </li></ul><ul><li>Content development and quality control processes – ( Solid Research) </li></ul><ul><li>Outreach activities to enhance farmers’ access to information and communication tools (e.g. Farmers’ resource centres, information hubs, call centres) – ( Strong Farmer Participation) </li></ul><ul><li>Technical capacity building in information sourcing, packaging and dissemination – (Competent Change Intermediaries) </li></ul><ul><li>Resource mobilization of both technical and financial resources - advocacy, networking and multi-sectoral collaboration – (Committed Support from Donors and Policy makers) </li></ul>
  24. 24. Marketing and Sustainability of the FCP Cont’d <ul><li>The programme will be supported by: </li></ul><ul><li>Biovision Foundation of Switzerland </li></ul><ul><li>Icipe </li></ul><ul><li>Biovision Africa Trust </li></ul><ul><li>Foundations and Institutions </li></ul><ul><li>Research & Development Institutions </li></ul><ul><li>Member donors (individuals) </li></ul><ul><li>Back donors </li></ul>
  25. 25. Biovision Africa Trust ( BVAT) <ul><li>Objectives: </li></ul><ul><li>Fund sustainable projects and initiatives in the agro sector that focus on generation and dissemination of information on ecologically sound and useful methods to improve human, animal, plant and environmental health; </li></ul><ul><li>Undertake research into the special problems facing small-holder farmers in Kenya and other countries in Africa in order to provide useful and practical solutions thereby alleviating poverty; </li></ul><ul><li>Undertake educational programs amongst the targeted small-holder communities either individually or in partnership with other players (public, private, civil society); </li></ul><ul><li>Provide leverage (Grants, assistance, etc) to other public charitable trusts or institutions established for similar objectives. </li></ul>
  26. 26. FCP Networking Nationally, Regionally & Globally
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×