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Ensure Online Relevancy: Integrating Writing for the Web and the Social Web

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Today’s online learning is more then a static website. Engaging with your audience through mainstream social networks is not only a way to promote and drive customers to content but is the way to …

Today’s online learning is more then a static website. Engaging with your audience through mainstream social networks is not only a way to promote and drive customers to content but is the way to create true learning communities and ensure relevancy in the online marketplace. Additionally, translating research-based information into web based searchable content can be challenging for the traditionally trained research/extension professional. Explore with us how to standardize the transformation of content to become more effective promoting content discussion on materials with short, concise snippets of information supplemented with pictures, videos, and related websites including links to related social media outlets such as YouTube, Facebook and Twitter. Action items to improve impact include linkages to relevant topics on other websites or social media, keeping items current, search engine optimization strategies, changes in formatting and writing style to increase overall readability, a clear call to action, the incorporation of items that fill a unique need, and the active dialogue with customers around the content provided.

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  • Virtual conference – getting new people together – Kevin’s social network guru joined the eXVirtual Conf.
  • Context-Aware Computing anticipates the users’ needs, and serves the most appropriate content for an exceptional user-experience.
  • Create your own custom curation site quickly and easily publish content that matters to you and your audience provide your unique perspective
  • Gaining the most ground:
  • Transcript

    • 1. Ensure Online Relevancy: Integrating Writing for the Web and the Social Web
      June 12, 2011
      Denver, Colorado
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 2. This discussion will cover best practices for content creation for online audiences
      and spoken from and for the perspective of
      helping faculty and professionals
      create content.
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 3. Where do ideas start for
      creating online content?
      How do you begin and
      where does it come from?
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 4. Where Does Most Online Content Come From?
      Existing Content
      Numbered Extension Publications
      Press Releases
      Course Content
      Research Journal Articles
      Field Trials
      New Content
      • Have an Interest In
      • 5. Originally Composed
      • 6. Solving Problems
      • 7. Research Journal Articles
      • 8. Field Trials
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 9. If Listening to your customer is so Important,
      Where are you doing that?
      Focus groups
      Surveys
      Content search analysis
      Social media/networks: YouTube, FB, Twitter, Blogs
      Faculty know best
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 10. Search Engine Optimization
      Best Practices
      Original/Unique Content
      Brainstorm on keyword phrases
      Test your brainstorming
      Raven Tools, Keyword Discovery, Google Adwords Keyword Tool
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 11. Search Engine Optimization
      Google Adwords Keyword Tool (http:/adwords.google.com/)
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 12. Search Engine Optimization
      Google Adwords Keyword Tool (http:/adwords.google.com/)
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 13. Search Engine Optimization
      Google Adwords Keyword Tool (http:/adwords.google.com/)
    • 14. Search Engine Optimization
      Best Practices
      Original Content
      Brainstorm on keyword phrases
      Test your brainstorming
      Raven Tools, Keyword Discovery, Google Adwords Keyword Tool
      Use Keywords in Title
      Use keyword phrases throughout the body
      Link to appropriate pages in your Web site
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 15. Writing Quality Content
      Knowledge Level – easily understood by masses
      Interrelatedness – fits well with other content
      Relevance – timely and evergreen
      Usability – problem free
      Actionability – next steps clear, call to action
      Differentiation – unique content, offers new or better explanations
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 16. Content Attributes
      Descriptive Titles
      Keywords
      Sub-headings
      Bulleted Lists
      Images
      Video
      Links
      Ability to Share Content
      Carry on Conversation
      Unique and One-of-a-Kind
      Call to action
    • 17. Search Engine Optimization
      Best Practices
      Off Page Optimization
      Inbound links “votes of confidence”
      Importance of Inbound links
      Linking site – “trustworthy”
      Number of links on the linking page – To many reduces link “juice”
      Content of linking page. Must be relevant
      Anchor text, the words in the link are critical
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 18. Social Search
      is a type of web search that takes into account the Social Graph of the person initiating the search query.
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 19. Map your Learning Network
      http://apps.asterisq.com/mentionmap/#user-chw159
    • 20. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 21. Social Networks
      Books
      e-books
      Experts
      e-books
      Books
      Colleagues
      e-books
    • 22. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 23. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 24.
    • 25. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 26. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 27. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 28. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 29. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 30. Context to Content
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 31. Context to Content
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 32. Shareist.com
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 33. Context to Content
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 34. Where Extension Adds Value
      Surfacing what is important-- search, curation, social
      Research beyond the your College – Total University
      Discoverability-- must have links
      Engagement/Conversation
      Learning is Social
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 35. Change the way we start developing content
      Listen to our customers
      Conversations with our customers
      Less low hanging fruit
      Truly unique one-of-a-kind information
      Quality versus quantity
      Employ SEO best practices
      Add context to content
      Be a curator: recognize and procure good information already available
      Ensure online relevant content
      Solutions
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 36. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood