Today’s online learning is more then a static website. Engaging with your audience through mainstream social networks is not only a way to promote and drive customers to content but is the way to create true learning communities and ensure relevancy in the online marketplace. Additionally, translating research-based information into web based searchable content can be challenging for the traditionally trained research/extension professional. Explore with us how to standardize the transformation of content to become more effective promoting content discussion on materials with short, concise snippets of information supplemented with pictures, videos, and related websites including links to related social media outlets such as YouTube, Facebook and Twitter. Action items to improve impact include linkages to relevant topics on other websites or social media, keeping items current, search engine optimization strategies, changes in formatting and writing style to increase overall readability, a clear call to action, the incorporation of items that fill a unique need, and the active dialogue with customers around the content provided.