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Ensure Online Relevancy: Integrating Writing for the Web and the Social Web<br />June 12, 2011<br />Denver, Colorado<br />...
This discussion will cover best practices for content creation for online audiences <br />and spoken from and for the pers...
Where do ideas start for <br />creating online content?<br />How do you begin and <br />where does it come from?<br />ACE/...
Where Does Most Online Content Come From?<br />Existing Content<br />Numbered Extension Publications<br />Press Releases<b...
Originally Composed
Solving Problems
Research Journal Articles
Field Trials </li></ul>ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
If Listening to your customer is so Important,<br />Where are you doing that?<br />Focus groups<br />Surveys<br />Content ...
Search Engine Optimization<br />Best Practices<br />Original/Unique Content<br />Brainstorm on keyword phrases<br />Test y...
Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />ACE/NETC		          Ashley Gr...
Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />ACE/NETC		          Ashley Gr...
Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />
Search Engine Optimization<br />Best Practices<br />Original Content<br />Brainstorm on keyword phrases<br />Test your bra...
Writing Quality Content<br />Knowledge Level – easily understood by masses<br />Interrelatedness – fits well with other co...
Content Attributes<br />Descriptive Titles<br />Keywords<br />Sub-headings<br />Bulleted Lists<br />Images<br />Video<br /...
Search Engine Optimization<br />Best Practices<br />Off Page Optimization<br />Inbound links “votes of confidence”<br />Im...
Social Search<br />is a type of web search that takes into account the Social Graph of the person initiating the search qu...
Map your Learning Network<br />http://apps.asterisq.com/mentionmap/#user-chw159<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
Social Networks<br />Books<br />e-books<br />Experts<br />e-books<br />Books<br />Colleagues<br />e-books<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
Context to Content<br />ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
Context to Content<br />ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
Shareist.com<br />ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
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Ensure Online Relevancy: Integrating Writing for the Web and the Social Web

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Today’s online learning is more then a static website. Engaging with your audience through mainstream social networks is not only a way to promote and drive customers to content but is the way to create true learning communities and ensure relevancy in the online marketplace. Additionally, translating research-based information into web based searchable content can be challenging for the traditionally trained research/extension professional. Explore with us how to standardize the transformation of content to become more effective promoting content discussion on materials with short, concise snippets of information supplemented with pictures, videos, and related websites including links to related social media outlets such as YouTube, Facebook and Twitter. Action items to improve impact include linkages to relevant topics on other websites or social media, keeping items current, search engine optimization strategies, changes in formatting and writing style to increase overall readability, a clear call to action, the incorporation of items that fill a unique need, and the active dialogue with customers around the content provided.

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  • Virtual conference – getting new people together – Kevin’s social network guru joined the eXVirtual Conf.
  • Context-Aware Computing anticipates the users’ needs, and serves the most appropriate content for an exceptional user-experience.
  • Create your own custom curation site quickly and easily publish content that matters to you and your audience provide your unique perspective
  • Gaining the most ground:
  • Transcript of "Ensure Online Relevancy: Integrating Writing for the Web and the Social Web"

    1. 1. Ensure Online Relevancy: Integrating Writing for the Web and the Social Web<br />June 12, 2011<br />Denver, Colorado<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    2. 2. This discussion will cover best practices for content creation for online audiences <br />and spoken from and for the perspective of <br />helping faculty and professionals <br />create content.<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    3. 3. Where do ideas start for <br />creating online content?<br />How do you begin and <br />where does it come from?<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    4. 4. Where Does Most Online Content Come From?<br />Existing Content<br />Numbered Extension Publications<br />Press Releases<br />Course Content<br />Research Journal Articles<br />Field Trials <br />New Content<br /><ul><li>Have an Interest In
    5. 5. Originally Composed
    6. 6. Solving Problems
    7. 7. Research Journal Articles
    8. 8. Field Trials </li></ul>ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    9. 9. If Listening to your customer is so Important,<br />Where are you doing that?<br />Focus groups<br />Surveys<br />Content search analysis<br />Social media/networks: YouTube, FB, Twitter, Blogs<br />Faculty know best<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    10. 10. Search Engine Optimization<br />Best Practices<br />Original/Unique Content<br />Brainstorm on keyword phrases<br />Test your brainstorming<br />Raven Tools, Keyword Discovery, Google Adwords Keyword Tool<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    11. 11. Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    12. 12. Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    13. 13. Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />
    14. 14. Search Engine Optimization<br />Best Practices<br />Original Content<br />Brainstorm on keyword phrases<br />Test your brainstorming<br />Raven Tools, Keyword Discovery, Google Adwords Keyword Tool<br />Use Keywords in Title<br />Use keyword phrases throughout the body<br />Link to appropriate pages in your Web site<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    15. 15. Writing Quality Content<br />Knowledge Level – easily understood by masses<br />Interrelatedness – fits well with other content<br />Relevance – timely and evergreen<br />Usability – problem free<br />Actionability – next steps clear, call to action <br />Differentiation – unique content, offers new or better explanations<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    16. 16. Content Attributes<br />Descriptive Titles<br />Keywords<br />Sub-headings<br />Bulleted Lists<br />Images<br />Video<br />Links<br />Ability to Share Content<br />Carry on Conversation<br />Unique and One-of-a-Kind<br />Call to action<br />
    17. 17. Search Engine Optimization<br />Best Practices<br />Off Page Optimization<br />Inbound links “votes of confidence”<br />Importance of Inbound links<br />Linking site – “trustworthy”<br />Number of links on the linking page – To many reduces link “juice”<br />Content of linking page. Must be relevant<br />Anchor text, the words in the link are critical<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    18. 18. Social Search<br />is a type of web search that takes into account the Social Graph of the person initiating the search query.<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    19. 19. Map your Learning Network<br />http://apps.asterisq.com/mentionmap/#user-chw159<br />
    20. 20. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    21. 21. Social Networks<br />Books<br />e-books<br />Experts<br />e-books<br />Books<br />Colleagues<br />e-books<br />
    22. 22. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    23. 23. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    24. 24.
    25. 25. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    26. 26. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    27. 27. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    28. 28. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    29. 29. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    30. 30. Context to Content<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    31. 31. Context to Content<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    32. 32. Shareist.com<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    33. 33. Context to Content<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    34. 34. Where Extension Adds Value<br />Surfacing what is important-- search, curation, social<br />Research beyond the your College – Total University<br />Discoverability-- must have links<br />Engagement/Conversation<br />Learning is Social<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    35. 35. Change the way we start developing content<br />Listen to our customers<br />Conversations with our customers<br />Less low hanging fruit<br />Truly unique one-of-a-kind information<br />Quality versus quantity<br />Employ SEO best practices<br />Add context to content<br />Be a curator: recognize and procure good information already available<br />Ensure online relevant content<br />Solutions<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    36. 36. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
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