Who is Dabbawala A dabbawala is a person with a box. Heis the person who supplies the housemade food to the person carrying in thelunchboxes. Also known as tiffinwala, tiffin supplier oranadata.
History of Dabbawala Mumbai dabbawala carrying and delivering freshlymade food from home in lunch boxes to officeworkers. Dabba – “box” Started in 1890 under British rule 125 years old and recognized as the best case ofnetwork management in the world even by themanagement gurus and growth 5-10%annually. Highly specialized trade
Nuttan Mumbai Tiffin boxesSuppliers Association History-started in 1890 Charitable trust-Registered in 1956 Education -85% illiterate Total area coverage -60 km/70km Employee stength-5000 No. of dabbas-200000 dabbas i.e. 400000transaction everyday Time taken- 3hrs
Organization Structure There are mainly 13members in theorganization
Economic Analysis Everyone gets paid about two to four thousandrupees per month More than 175000 or 200000 lunches getmoved everyday by an estimated 4500 to 5000dabbawala.
Supply chain of Dabbawala Pickup dabba from residenceand bring it to Andhari station Journey in local train Uploading and sorting atdestination station Delivery to respective customer Collection of empty Dabba Sorting at destination stations Returning Dabba
“A day with Dabbawal plan” One can go along with dabbawala frommorning to evening. We can travel withthem, know about them and participate intheir work throughout the day, till the dabbareturned back.
Swot analysis of Dabbawala Strength Teamwork, Discipline & Honesty Time Management Ownership & Pride in the work Customer Satisfaction Low Operational Cost, Process Consistency Service Delivery of Sig Sigma Standard Service Commitment [No strike since inception] Satisfaction of Team Members [due to low attrition] Fool proof delivery model through color coding Financial independence for the small group ofdabbawalas Just in Time Approach
Conti.. WeaknessHighly dependent upon Mumbai Local TrainServiceLimited access to education limitsdiversification of Members to other business /jobsLimited fund flow for the association limitsthe governing body to implement welfareschemes
Conti… Opportunity Tie up with Caterers to serve variety of Meals i.e.Diet food, Chinese/Continental Food, Food forFasting Opportunity of expansion of service on the routes ofMumbai Metro. Generating Revenue by Promotion of other Brands Diversification by offering miscellaneous serviceslike Courier, Rail/Bus Ticketing etc. Expanding Network in other cities Booking of Service through internet & SMS Recently started – needs to be popularized
Conti.. ThreatsThreats from fast food joints & smallrestaurantsFlexi-timing / Work from Home CultureFood Courts at Malls / Mega StructuresCatering Services offering Tiffin ServicesPaper Food Vouchers & Smart Cards.
Distribution Network Household Destination theDabbas are Collected Classifiedbased on Region Carried by appropriateTransportation Distributed to variousDestination Railway System Collection, byBicycles-70% Foot-30% Sorting at RailwayStation Transportation by Train-80%Bicycles-20% Distribution by Cart &Bicycles 12%
Coding system of Dabba
Achievement Six Sigma Certification by Forbes group ISO 2000 Certificate to Dabbawala Outstanding service organization awards byNIQR Marketing through Dabbawala many T.V.channels and newspaper
conclusion It keeps operational cost as low as possible It keep capital investment bare minimum andgive first priority to the customer because theythink that customer is not the Raja but Maharaja Deviation from your core competency canreduce focus and affect current sales and profitsnegatively. Technology is to support business and businessis not there to support technology. There is flat organization.