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business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
business plan of jute bag
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business plan of jute bag

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  • 1. Presentation on Business plan of Plastic cum Jute Bag Presented by: Puja Agrawal Suman Rani Swati Shruti Sreedharan Tez Narayan Sah
  • 2. Objectives: • For creating pollution free environment as jute is eco-friendly products. • Making low cost carry bags and fashionable jute products. • To make jute products as a part of our daily living. • Creating awareness about jute products. • To earn profit.
  • 3. Mission stateMent Mission The eco-friendly paper bags manufacturing industry is poised for a higher growth with a bright future Core Values • Competitiveness • Quality & service • Commitment to natural fibres and eco products
  • 4. Introduction: • Jute is a natural fiber popularly known as ‘The golden fiber’. • One of the cheapest and the strongest of all natural fiber. • Jute is a bio-degradable eco-friendly item. • India, Bangladesh, China and Thailand are the leading producers of Jute. • India is the largest producer of jute goods in the world, while Bangladesh is the largest cultivator of raw jute.
  • 5. Our Product Range:  Jute Bags  Printed & Decorated Jute Shopping Bags  Designer Laptop Bags  Jute Folders  Men’s Handbags
  • 6. Market and Demand Aspects: • Every responsible citizen considering the black future of ours next generation shall stop using plastic carrier bags used for shopping as much as possible. • Plastic bags in general take anywhere from 20 to 1000 years to breakdown in the environment. The natural alternative is jute bag. • Decorated jute bags and shopping bags are very much in demand both for domestic and international market. • The demands of the product remain consistent through out the year. So, it is presumed that there is a good scope for starting of such type of industry with a huge export potential.
  • 7. Alternates and Substitutes: • Paper Bags: - Manufacturing process of paper bags results in plenty of leftover waste. - Environmental Damage - They are meant for short term usage. • Cotton Bags: - They are costly as compared to jute. - Scarce raw material • Plastics or Polyethene Bags:
  • 8. Value chain analysis  QUALITY FOCUS : quality is checked at multi -levels of the procurement chain by the ECOABD quality control team, duly supported by independent quality surveyors.  DIVERSE PROCUREMENT NETWORK : it is established widely across surplus producing states of India to ensure the right variety at the right cost.
  • 9. cOnTi…  CONTROLLED SUPPLY CHAIN : spreads across selected suppliers across the country totally quality led, timely deliveries at the most competitive prices through a widespread broker network and commission agents.
  • 10. Business mOdel canVas  VALUE PROPOSITION : • working people, UK customers, poor people and victims of human trafficking.  CUSTOMER SEGMENT : • middle class people, upper class and foreigner customers.
  • 11. cOnTi…  CHANNELS : • retailers, wholesalers, malls, website  CUSTOMER RELATIONSHIPS : • product differentiation • standard quality at reasonable price • different varieties • environment concern
  • 12. cOnTi…  • • • KEY ACTIVITIES : online marketing hoarding boards advertisement in newspaper n TV  • • • • KEY RESOURCES : jute small proportion of polythene lignin cellulose
  • 13. Porter’s five forces
  • 14. Key partners • Ebay.com • And all business partners (suman, shruti, swati, Puja and Tej)
  • 15. Strategies Differention strategies: our product is based on differention strategies because we provide high quality of product the competitors
  • 16. Financial Aspects: Production Programme for a year Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount 1 75,000 35 2,625,000 2 Printed & Decorated Jute Shopping Bags 30,000 65 1,950,000 3 Designer Laptop Bags 2,000 300 600,000 4 Jute Folders 7,500 30 225,000 5   Jute Bags Mens Handbags 3,000 260 780,000 Total     6,180,000
  • 17. Financial Aspects: Fixed Capital: 1. Land & Building Workspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/- 2. Machinery / Equipment Sr. No. 1 2 3 4 5 6 7   Items Industrial Sewing Machines 31K Screen of Diff. Designs Rubber Wiper Dye Paste Stirrer Cottage Steamer Water Drum Scissors, Measuring Tapes and other Equipments Total Qty (Nos) 5 15 10 4 1 2 L.S   Rate (Rs.) 7,500 350 125 3,600 17,500 1,500     Total Amount 37,500 5,250 1,250 14,400 17,500 3,000 3,800 82,700
  • 18. Financial Aspects: Fixed Capital (Contd.) 3. Furniture & Fixtures Sr. No. 1 2 3 4 5 6 7   Items Cutting Table Wooden Woking Table Chair Almirah Reck Electrical Fittings Misc. Items (Stools) Total Qty (Nos) 1 2 5 2 1         L.S   Total Fixed Capital Particulars Amount Land & Building Nil Machinery / Equipment 82,700 Furniture & Fixtures 29,700 Total 112,400 Rate (Rs.) 1,700 2,000 500 4,000 3,500 Total Amount 1,700 4,000 2,500 8,000 3,500 4,500 5,500 29,700
  • 19. Total capital investment Particulars Amount Fixed Assets 112400 Working capital 400000 Total 512400 Means of finance Amount Promoters contribution (5*100000) 500000 Bank Loan 50000 Total 550000
  • 20. Competitiors Ajay Industrial Corporation Limited, Ghaziabad Surajbhan Commodities Private Limited, Kolkata Cheviot Company Limited
  • 21. SWOT ANALYSIS Strength Eco-friendly in nature Lower price Less competitors Quality of product Use of modern technology Current fashion trend Weakness Plant capacity Not useful in monsoon season Less advertising effort Opportunities Increasing awareness of hazards of plastic Everywhere bags are provided Threats Government polices There is something that never end packaging Introduce new product similar to plastic bags Increase raw material price
  • 22. Marketing Strategies: • • • • • • • • • • Word of Mouth Comprehensive Website Social Marketing Direct Marketing Major Festivals Online Shopping Sites NGO Tie-ups Local Tie-ups Corporate Gifting Conferences and Seminars
  • 23. Future Scope: • We will be focusing on more on product segmentation like introducing new products wallets, water resistance bags, designer’s ladies handbags etc. • Expansion of our business by introducing new outlets at prime locations across the country which will result in creating more employment opportunities. • To focus more on the Marketing: Promoting our eco-friendly products through newspapers, hoarding, Radio etc. Ad Campaign. Focusing more on tie-ups like Award ceremony’s, Standard Chartered Mumbai Marathon, DNA Half Marathon other the major event happens in Mumbai.
  • 24. Conclusion: • These reusable 100% natural bags are biodegradable, ethically sourced, eco friendly, long lasting. They are a sustainable alternative to plastic and most other Green or Eco-friendly type bags available in the market. • As well as their stylish looks jute bags carry a positive environmental message about your brand when printed with your logo. • Go plastic bag free and make a difference to our planet. • Jute is – – – – – Natural Fibre Biodegradable Sustainable Stylish Reusable
  • 25. Thank You

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