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Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
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Facebook Marketing

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How to decide whether to choose Facebook marketing and advertisement or a Google marketing campaign? …

How to decide whether to choose Facebook marketing and advertisement or a Google marketing campaign?

We analyse several categories - pricing, targeting, quality, volume and flexibility and then conclude on which types of ads are going to work best on each platform.

Published in: Social Media
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  • 1. Website: www.b2bpioneers.com Facebook Marketing
  • 2. Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: info@b2bpioneers.com Facebook Marketing Benefits and Disadvantages of Facebook Marketing Comparing with other Alternatives  Pricing  Targeting  Quality  Volume  Flexibility
  • 3. Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: info@b2bpioneers.com Pricing  Facebook advertising is much cheaper than Google.  Some competitive markets like finance, internet are very high priced on Google, where it is much difficult to compete with established big budget players.  Facebook on the other hand is a newer platform and so, for now at least, it’s less competitive between advertisers and so ads are cheaper.
  • 4. Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: info@b2bpioneers.com Targeting  Google’s best method of targeting is it’s keywords system.  This can generate very targeted website visitors.
  • 5. Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: info@b2bpioneers.com Quality  We can define the quality of an advert by the relevance of it’s audience.  On Facebook, if your audience belongs to a particular demographic group, it MIGHT be interested in your product or service.  A good well targeted ad on Google adwords.
  • 6. Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: info@b2bpioneers.com Volume  Google was the site most visited site on the entire Internet. But Facebook has become the site where everybody hangs out.  All ads up to a lot of page impressions, even more than on Google.  It will depend also on your product/service offer as to whether it’s desirable enough to attract a large volume of casual interest using Facebook marketing.
  • 7. Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: info@b2bpioneers.com Flexibility  Google has been constantly amending its advertising rules lately and has told some regular advertisers that it’s not interested in their business.  Facebook has become a preferred channel for affiliates and internet marketers.  It can hit a high volume and relevant audience using special facebook groups and fan pages
  • 8. Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: info@b2bpioneers.com Get our Social networking for Business training program valued at $1999 sent to you for FREE. By visiting our site: http://www.social-networking-bible.com and signing up for the Free program Plus you will get a complete system and the action plan how to create YOUR own Social network, grow and develop it into your best business asset. Business Training Program

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