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October 28 On Oct 28, 2010, at 12:28 PM, "Andrew A. Gossen" <email@example.com> wrote:There’s no discussion right now on Impact Alumni. I’ve got a draft ready to go, but if no-one is engaging with the topic, my instinct would be to just let it wither away instead of drawing attention to it with a response. How about I keep monitoring and when and if the time is right I jump in?
October 28 On Oct 28, 2010, at 12:53 PM, "Andrew A. Gossen" <firstname.lastname@example.org> wrote: BTW, my new social media monitoring tool is letting me see that this doesn’t seem to be picking up much traction on the social web. It’s mainly on blogs right now, not FB or Twitter. The NYT blog is the most prominent. Some blogs are defending us, most notably MetaEzra. None of the blogs are getting much action in the way of comments. This isn’t to say that it couldn’t still blow up, but it’s less likely with each passing hour unless someone like The Huffington Post picks up on it. Andrew
October 28 On Oct 28, 2010, at 4:12 PM, "Andrew A. Gossen" <email@example.com> wrote: HuffPo did pick it up, but it looks like it’s being drowned out by news of the sustainability gift.
In 2010, the average annual social business budget at enterprise-class corporations was a mere $833,000. (http://www.web-strategist.com/blog/2011/02/10/spend-wisely-finally-an-investment-roadmap-for-social-business-buyers-altimeter-report/)
Differences from private sector Customer service – staffed appropriately? Monitoring competition Comparing brands with competing brands Sales leads Customer acquisition Size of dedicated SM team Lower volume? (traffic and brands)
Limiting factors Staff time Expertise Budget Need
Road Map Revisit this presentation Read Socialbrite series Determine your budget and staffing capacities Identify various tools that fit within these parameters Try them out Settle on a tool/suite of tools that works for you.