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2011 IBM Collaboration Solutions Directions and Strategy Charlie Hill CTO, IBM Collaboration Solutions
“ We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people...
Social Business is driven by exceptional experiences Realized through Business outcomes Deepen client relationships  Drive...
IBM's Social Business Framework is being designed to make it  easy  and  profitable  for IBM customers to capitalize on So...
Exceptional user experiences and mobility
Unmatched capabilities for social interaction, content management and insight
Robust identity management, governance, compliance and security capabilities
The ability to integrate industry-leading capabilities in business analytics, commerce, enterprise content management, and...
A compelling approach to developing, deploying and managing solutions
A vibrant ecosystem of employees, business partners and customers </li></ul>
Social Business Foundation Technologies Enable data capture, analysis and collaboration Social Business capabilities User ...
Key technical directions <ul><li>Social
Mobile
Accelerated development </li></ul>
Social capabilities transform the experience <ul><li>Enabling interactions  through online social networks  </li><ul><li>R...
Expertise location
Recommendations </li></ul><li>Supporting contextual collaboration  by integrating social capabilities  into business appli...
Microblogging, social sharing
Unified communications </li></ul></ul>
IBM Project Vulcan Delivering an exceptional work experience <ul><li>Integrated collaboration experience
Integrated mobile suite optimized for smart phone devices
Activity Streams – social aggregation for the enterprise
Embedded Experiences
Ease of extensibility
Social analytics
Attention management  </li></ul>
Act and collaborate in context File sharing embedded experience in email Reach your entire collaboration environment from ...
Home Page Mail widget for inbox access Calendar widget Enterprise Activity Stream Filters help to sift through content qui...
Share Box Share Box is available from any destination.
Built-in unified communications Pervasive access to unified communications capabilities
Integrated collaborative editing Collaborative, simultaneous editing with commenting and tasks
Common, extensible, navigation “ Quick Look” dropdowns for mail, calendar, people and places triggered on hover Apps menu ...
Key technical directions <ul><li>Social
Mobile
Accelerated development </li></ul>
In the past Today and tomorrow Only a few devices supported Many device platforms & form factors (Smartphones, tablets, et...
Mobile landscape and trends  Access to mobility solutions changes the way that employees can work Reply e-Mail Locate Proj...
Fastest growing business mobile email platform (IDC, September 2010) “ Lotus Notes Traveler product has seen a tremendous ...
Lotus Mobile Strategy  Enabling users to participate in social business on the move <ul><li>A  comprehensive solution  for...
Made  available on leading devices  through the device platforms' associated distribution channel
Supported by  application development tools  to help partners and customers reach their mobile user base by mobilize their...
Complete with  enterprise governance capabilities  that are easily managed on premises, hosted, or in the cloud </li></ul>
Mobile Solution for Collaboration Enabling employees to participate in social business on the move pda.png phone.png Socia...
Lotus Mobile Solution for Collaboration First-class mobile experiences delivered to leading devices <ul><li>Communication ...
Personal management of calendar, contacts and tasks
Mobile-optimized experiences for online meetings and collaborative document editing
Innovative and open-standards based social networking, centered around a converged activity stream for delivering notifica...
Lotus Mobile Solution – Email, Calendar and Contacts IBM Lotus Traveler for push-based access to email and calendar <ul><l...
A no-charge mobile solution for entitled Lotus Notes and Domino customers </li></ul>2011 Next  <ul><li>Nokia Symbian 3  en...
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2011 IBM Collaboration Solutions Directions and Strategy

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This presentation is an overview of IBM's Social Business strategy. The two primary components of this strategy are the Social Business Framework, which contains the products and services that provide the social capabilities, and the Social Business Toolkit, which provides the standards-based mechanisms for integrating with the Framework. The Toolkit enables the integration of IBM's social capabilities into an organization's internal or external facing IT infrastructure.

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  • The Portlet Factory capability we have for smart devices is quite flexible. You&apos;re not dealing with any templates. You can use whatever HTML style sheet and JavaScript technologies to control the look and feel of the branding experience for richness and customization. Within our Portlet Factory product, it&apos;s a plugin to Eclipse, so you would be leveraging the Eclipse environment. We will deliver capability soon with PhoneGap available through Portal Factory and thus Eclipse. One of the unique values of the Portlet Factory is its ability to profile. Any factor or any variable that you plug into a handler can be set up to profile the experience of that portlet including how it displays in a mobile device. One of the benefits of the profiling engine is the ability to write the element once and have it display in either a Web browser or in a mobile device based on different characteristics configured in the profile that is set up. If you create one application that&apos;s tailored for a desktop, you just have to simply put in some additional parameters for that same application to be optimized for a different type of form factor such as a smartphone. The philosophical idea behind Portlet Factory is that you can create builders and then others can use those builders to implement the applications they need to implement. That enables someone who is really well versed to deliver either to a mobile platform and/or integrate with the backend system. So the ability to encapsulate in the most efficient and flexible way with the builder. Then others who implement applications can use that builder and they get the benefit of that efficiency and that flexibility as they go. So, we have a starting point for our customers that&apos;s extensible and changeable. It allows customers to not only deliver more efficiently and but also tailor their developer skill set.
  • Positioning In 2011, mobile will be a big focus area for us. After all, the number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years. Before detailing some of the upcoming capabilities, let&apos;s just review what we have in market today. We have MPA – targeted at customers that need to deploy mobile web experiences that target a broad number of phones and operating systems, including monochrome phones, rugged devices, and smart phones. For customers that are interested in delivering mobile applications to smartphones only, we have two options. First, we have our mobile theme, which optimizes the navigation and look &amp; feels aspects of the web experience for mobile devices. In creating this theme, we focused on making sure the markup is skinny-ed down to ensure optimum speeds over 2g and 3g networks. Customers can use their development tools of choice along with this theme, to tailor the necessary applications (or widgets or portlers) for the mobile form factor. For customers that are looking to development mobile applications to smartphones only, and are looking for ways to dramatically speed the process of creating those mobile applications, we offer websphere portlet factory. WPF combined with the mobile theme can save customers a lot of time and effort in deploying web-based smartphone applications that have a native look and feel.
  • Slide 3: What Customers are Requesting: Hybrid Approach In terms of our mobile strategy moving forward, we believe that taking a hybrid approach to mobile development is the way to go for developing mobile enterprise applications. We believe this approach gives you the best of both worlds: you can access the native features of the device without having to create native applications for each desired operating system you can also write the apps in standard web technologies – html, javascript, css – but still get a native look and feel to your applications To that end, you will see us moving beyond supporting just standard web-enabled mobile experience to hybrid experiences. We have folks in research bluewashing the open source phonegap framework. Note- PhoneGap enables software programmers to build applications for mobile devices using JavaScript, HTML and CSS, instead of languages such as Objective-C or straight java. The resulting application are hybrid, meaning that they are neither truly native (all layout rendering is done via the webview) nor purely web based (much of the functionalities would be supported by HTML5).
  • Transcript of "2011 IBM Collaboration Solutions Directions and Strategy"

    1. 1. 2011 IBM Collaboration Solutions Directions and Strategy Charlie Hill CTO, IBM Collaboration Solutions
    2. 2. “ We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites.” John Doerr, Partner, KPCB Top 10 Mobile Internet Trends (Feb 2011) http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
    3. 3. Social Business is driven by exceptional experiences Realized through Business outcomes Deepen client relationships Drive operational effectiveness Optimize your workforce Exceptional Web Experiences Exceptional Work Experiences Enable nimble employee experiences P eer to peer, in teams and processes, with customers and partners, and with the company overall (performance, reputation) Enable engaging customer experiences S elf-service, with other customers, with company representatives, and with the company overall (revenue, brand, reputation) IBM Social Business Framework A modular and open set of capabilities that accelerate the development of advanced Social Business solutions Enabled by
    4. 4. IBM's Social Business Framework is being designed to make it easy and profitable for IBM customers to capitalize on Social Business opportunities Differentiated by... <ul><li>IBM's deep understanding of Social Business strategy, roles and processes
    5. 5. Exceptional user experiences and mobility
    6. 6. Unmatched capabilities for social interaction, content management and insight
    7. 7. Robust identity management, governance, compliance and security capabilities
    8. 8. The ability to integrate industry-leading capabilities in business analytics, commerce, enterprise content management, and others
    9. 9. A compelling approach to developing, deploying and managing solutions
    10. 10. A vibrant ecosystem of employees, business partners and customers </li></ul>
    11. 11. Social Business Foundation Technologies Enable data capture, analysis and collaboration Social Business capabilities User Experience and Mobility Social Business Solutions Transform business processes using social technologies Cooperative Application Technologies Integrate business functions with the social infrastructure Governance, Compliance and Security Identity Integration and Management Interaction Content Insight Solution planning, design and development Solution delivery and management Hybrid model supporting cloud and on premises components Business process management Information management Business analytics and optimization Roles Processes Applications Strategy Change Management
    12. 12. Key technical directions <ul><li>Social
    13. 13. Mobile
    14. 14. Accelerated development </li></ul>
    15. 15. Social capabilities transform the experience <ul><li>Enabling interactions through online social networks </li><ul><li>Rich user profiles and social methods to collaborate, share and reuse content </li></ul><li>Enhancing situational awareness by analyzing social data </li><ul><li>Consumer insight
    16. 16. Expertise location
    17. 17. Recommendations </li></ul><li>Supporting contextual collaboration by integrating social capabilities into business applications </li><ul><li>Communities
    18. 18. Microblogging, social sharing
    19. 19. Unified communications </li></ul></ul>
    20. 20. IBM Project Vulcan Delivering an exceptional work experience <ul><li>Integrated collaboration experience
    21. 21. Integrated mobile suite optimized for smart phone devices
    22. 22. Activity Streams – social aggregation for the enterprise
    23. 23. Embedded Experiences
    24. 24. Ease of extensibility
    25. 25. Social analytics
    26. 26. Attention management </li></ul>
    27. 27. Act and collaborate in context File sharing embedded experience in email Reach your entire collaboration environment from one URL
    28. 28. Home Page Mail widget for inbox access Calendar widget Enterprise Activity Stream Filters help to sift through content quickly.
    29. 29. Share Box Share Box is available from any destination.
    30. 30. Built-in unified communications Pervasive access to unified communications capabilities
    31. 31. Integrated collaborative editing Collaborative, simultaneous editing with commenting and tasks
    32. 32. Common, extensible, navigation “ Quick Look” dropdowns for mail, calendar, people and places triggered on hover Apps menu includes all other applications a user has access to including third-party extensions Site-wide settings, identity and access to My Profile
    33. 33. Key technical directions <ul><li>Social
    34. 34. Mobile
    35. 35. Accelerated development </li></ul>
    36. 36. In the past Today and tomorrow Only a few devices supported Many device platforms & form factors (Smartphones, tablets, etc) Communication focused devices Social and collaboration focused devices Phone, mail, calendar contacts, chat, SMS Social collaboration, meetings, VoIP, video Enterprise owned & controlled devices “ Bring your own device” – but enterprise controls management & security policies Mobile landscape and trends These changes are driving shifts in expectations for enterprise mobility
    37. 37. Mobile landscape and trends Access to mobility solutions changes the way that employees can work Reply e-Mail Locate Project Expert Check Tomorrows Schedule Check meeting details Attend a Web Meeting Check Project Details Update Meeting Minutes Private Chat to Expert Update Project Tasks Lotus Notes ® Lotus Notes ® Traveler Lotus Mobile Connect Lotus Sametime Lotus Connections Update Biz Blog Roaming VPN Travel Customer Home Office Travel
    38. 38. Fastest growing business mobile email platform (IDC, September 2010) “ Lotus Notes Traveler product has seen a tremendous spike in interest and supports iPhone, iPad, Symbian, and Windows Mobile, and launched its Android Beta in June 2010. iPhone and Nokia ESeries devices have been key for IBM in 2010, and Android will have an impact in 2011. In general, IBM is experiencing successful adoption of Notes Traveler as about half of its customer base migrated to Notes/Domino 8.5x.” Mobile landscape and trends Lotus is well positioned to help enterprises harness these trends
    39. 39. Lotus Mobile Strategy Enabling users to participate in social business on the move <ul><li>A comprehensive solution for Social Business delivered as first-class mobile platform experiences
    40. 40. Made available on leading devices through the device platforms' associated distribution channel
    41. 41. Supported by application development tools to help partners and customers reach their mobile user base by mobilize their information and applications
    42. 42. Complete with enterprise governance capabilities that are easily managed on premises, hosted, or in the cloud </li></ul>
    43. 43. Mobile Solution for Collaboration Enabling employees to participate in social business on the move pda.png phone.png Social Business Applications Zero-Install Web Applications Installable Mobile Applications Mail Social XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ... Activity Stream, Embedded Experiences, Application Launcher IBM Social Business Toolkit Device Platforms Device Management Apple Nokia Connectivity, Management, Security IBM Lotus Traveler Android Research in Motion On premises LotusLive Delivery Methods Calendar Meetings UC
    44. 44. Lotus Mobile Solution for Collaboration First-class mobile experiences delivered to leading devices <ul><li>Communication via email, instant messaging, meetings, voice and video
    45. 45. Personal management of calendar, contacts and tasks
    46. 46. Mobile-optimized experiences for online meetings and collaborative document editing
    47. 47. Innovative and open-standards based social networking, centered around a converged activity stream for delivering notifications </li></ul>
    48. 48. Lotus Mobile Solution – Email, Calendar and Contacts IBM Lotus Traveler for push-based access to email and calendar <ul><li>Quick access to email (including attachments), calendar, address book, journal and to-do list for Lotus mobile users, either through on-premises IBM Lotus Domino® deployments, in the cloud with IBM LotusLive Notes or a mixed hybrid environment.
    49. 49. A no-charge mobile solution for entitled Lotus Notes and Domino customers </li></ul>2011 Next <ul><li>Nokia Symbian 3 enhancements
    50. 50. Android enhancements </li><ul><li>Calendar Invitation Creations
    51. 51. Domino Encrypted Mail
    52. 52. Widgets (Calendar, Mail)
    53. 53. G2 and G3 Languages </li></ul><li>Corporate Lookup for Groups </li></ul>2011 Next + <ul><li>High Availability and failover
    54. 54. iPhone “partial wipe”
    55. 55. Android Calendar Month view </li></ul>
    56. 56. Lotus Mobile Solution – Instant Messaging IBM Lotus Sametime for access to chat, voice and video <ul><li>Collaborate in real time - virtually anywhere you are working. The Sametime mobile client extends many of the capabilities available from the desktop Sametime client to key mobile devices. </li></ul><ul><li>2011 Next </li><ul><li>Installable application for Android </li></ul><li>2011 Next + </li><ul><li>Installable application for Apple iOS
    57. 57. Installable application for Symbian 3 </li></ul><li>Future </li><ul><li>Audio and video </li></ul></ul>
    58. 58. Lotus Mobile Solution – Mobile Meetings Optimized experiences for online meetings and document sharing <ul><li>Access to meetings functionality on mobile devices </li><ul><li>Participate in online meetings
    59. 59. View content, add comments
    60. 60. Launch from other applications such as calendar </li></ul></ul><ul><li>2011 Next </li><ul><li>RIM Blackberry application
    61. 61. Browser access from iPhone/iPad </li></ul><li>2011 Next+ </li><ul><li>Browser access from Android
    62. 62. Enhancements </li></ul><li>Future </li><ul><li>Audio and video </li></ul></ul>
    63. 63. <ul><li>Mobile access to enterprise social collaboration services
    64. 64. Available now </li><ul><li>Browser application for Android, iOS, and Symbian </li></ul><li>2011 Next </li><ul><li>Installable application for major platforms
    65. 65. Activity Stream and Embedded Experience </li></ul></ul>Lotus Mobile Solution – Enterprise Social Collaboration First-class mobile platform experience for Social Business
    66. 66. <ul><li>Full-featured access to IBM Lotus applications, including deep integration with device capabilities </li><ul><li>Desktop widgets, etc </li></ul><li>Policy-based management of key capabilities </li><ul><li>Device password requirements
    67. 67. Lockout after incorrect login attempts
    68. 68. Administrative wipe of device, application and/or cards </li></ul></ul>Managing enterprise risk Installable applications provide high function with managed capabilities
    69. 69. Key technical directions <ul><li>Social
    70. 70. Mobile
    71. 71. Accelerated development </li></ul>
    72. 72. Approach to accelerated development <ul><li>Make the new generation of applications easy to build </li><ul><li>Productive tools
    73. 73. Powerful and consistent APIs
    74. 74. Integration capabilities </li></ul><li>Fast-start options for Social Business developers </li><ul><li>Ready to use appliances in the cloud for developers
    75. 75. Attractive licensing for developers </li></ul><li>Vibrant community engagement </li></ul>WebSphere Portlet Factory Domino Designer
    76. 76. Technical strategy Extend existing platforms with social capabilities <ul><li>Simplify the stack, emphasizing a focused set of common technologies across IBM and third-party capabilities
    77. 77. Make it easy for (lots of) developers to build Social Business applications – improve developer productivity and increase skills availability for our customers </li></ul>An evolutionary strategy creates many opportunities for developers <ul><li>Enhance existing applications with new capabilities without rewriting
    78. 78. Create entirely new applications with existing skills and technology investments
    79. 79. Start the journey today with current IBM products </li></ul>
    80. 80. Technical strategy Lead the industry with open standards for Social Business <ul><li>A commitment to drive and leverage open web standards </li><ul><li>Maximize choice, agility, and ease of integration
    81. 81. Drive enterprise innovation and leverage rapid innovation on the web
    82. 82. Minimize incremental cost of targeting additional desktop and mobile platforms
    83. 83. Leverage dominant skillsets based around web technologies </li></ul><li>Enabling the next generation of socially-enabled solutions on customers' existing investments and heterogeneous infrastructures
    84. 84. A runtime-agnostic approach allows you to use established runtime technologies: Java, Domino, etc. </li></ul>HTML5 ARIA SAML Atom
    85. 85. Introducing the IBM Social Business Toolkit We're creating a common API for Social Business solution development that will be capable of integrating not only the core social modules, but also IBM and partner value-added modules! IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules
    86. 86. Introducing the IBM Social Business Toolkit <ul><li>Brings together a set of strategic social APIs to simplify development
    87. 87. APIs for Connections, Sametime, Domino, Quickr, etc. services with new cross-product capabilities coming soon
    88. 88. Runtime enablement in Lotus Domino, WebSphere Portal, Lotus Connections, and LotusLive as well as mobile runtime support
    89. 89. Tooling support for Web, Domino and Java developers
    90. 90. Leverages technology consistency in IBM products </li><ul><li>APIs based on web patterns including JSON, ATOM, REST
    91. 91. Runtime technologies such as OSGi, Dojo, HTML
    92. 92. Tooling based on Eclipse </li></ul></ul>IBM Social Business Toolkit APIs
    93. 93. Coming soon: New unified APIs for the IBM Social Business Toolkit <ul><li>New APIs and services designed to help developers build unified user experiences and consistent extensibility independent of product, delivery model (cloud, on-premises), and client type (desktop client, browser, mobile)
    94. 94. Activity Streams API available now on Greenhouse for developer use
    95. 95. First GA releases planned for Connections Next, Notes Next... </li></ul>Activity Streams Embedded Experiences Share Box
    96. 96. <ul><li>Maximize speed and minimize development costs for partners and customers by enabling mobile extension development through familiar and open technologies
    97. 97. IBM Social Business Toolkit is designed to address key mobile capabilities </li><ul><li>Deliver notifications and embedded experiences consistently using an extensibility model for mobile that is the same as on desktop browser and clients
    98. 98. Abstract embedded experiences and adapt to specific device experiences
    99. 99. Access to social and device capabilities through web programming standards </li></ul></ul>Lowering the cost of mobilizing applications R each users by mobilizing enterprise information and applications
    100. 100. Lowering the cost of mobilizing applications Working with embedded experiences in a mobile environment <ul><li>Leveraging the same open extensibility model as the desktop browser and install clients
    101. 101. Gadgets linked in context to the activity stream to provide: </li><ul><li>CRM
    102. 102. HR
    103. 103. Customer support
    104. 104. Document management
    105. 105. Workflow
    106. 106. Rich media
    107. 107. And more . . . </li></ul></ul>Same gadget, different experiences on different platforms
    108. 108. Extensibility through Activity Stream
    109. 109. Platform optimized and independent
    110. 110. Accelerated development Supporting the tools you already use Portlet Factory Portlets and Widgets Domino Designer XPages Work with third-party SDKs IBM Customer Experience Suite IBM Lotus Notes IBM Lotus Domino Third-Party Development Environments IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules
    111. 111. Lotus Domino + XPages + Domino Designer The RADD platform for developing collaborative workflow applications <ul><li>Seamless integration with Social Business services </li><ul><li>Access to Connections though REST services and single sign-on
    112. 112. Easy integration planned with the new Social Business Toolkit APIs
    113. 113. Supports key standards: Dojo, OSGi, etc.
    114. 114. A production-proven, performant, NoSQL store!
    115. 115. The XPages Extension Library on openNTF provides unmatched productivity for writing “OneUI”, standards-based, socially-enabled applications </li></ul><li>Future directions </li><ul><li>New Web 2.0 templates on OpenNTF (available now/coming soon)
    116. 116. Plan to provide an OpenSocial container, participate in embedded experiences, and generate gadgets out of XPages (Domino Next)
    117. 117. Plan to provide data access through REST services, including calendaring and other higher level services (Domino Next) </li></ul></ul>
    118. 118. Lowering the cost of mobilizing applications Using Domino XPages to create mobile ready applications <ul><li>Build mobile applications </li><ul><li>Using XPages' rapid application development mechanism
    119. 119. Look and feel like native apps to achieve the best user experience
    120. 120. Access to native services
    121. 121. Support for offline </li></ul><li>Supports: Android, iPhone, and Blackberry
    122. 122. See: http://mobilecontrols.openntf.org/ </li></ul>
    123. 123. Lowering the cost of mobilizing applications Dedicated mobile controls available from OpenNTF
    124. 124. Pre-integrated software appliance Social Business Appliance for Developers Coming soon! IBM developerWorks Cloud Amazon® VMWare® Including realistic sample data IBM Social Business Toolkit APIs IBM Social Business Core Modules Workflow and forms Lotus Domino Social collaboration Lotus Connections Unified communications Lotus Sametime
    125. 125. WebSphere Portlet Factory <ul><li>Dramatically simplifies and supercharges the development, deployment, maintenance and reuse of multichannel applications that deliver exceptional experiences </li></ul>Key directions for 2011 <ul><li>Mobile Builders, tools and sample apps for Android, iPhone, iPad, Blackberry (In Beta Q1)
    126. 126. Social New portlets and builders speed integration of Lotus Connections within WebSphere Portal
    127. 127. Accelerated development Growing Catalog of Extensible Solution Assets: Provide common application and integration patterns in horizontal and industry uses </li></ul>tool--transparent Write an application once, deploy to a Browser, Tablet, Smart Phone, Kiosk, and more
    128. 128. Lowering the cost of mobilizing applications WebSphere Portal mobile options Customer Need Solutions Mobile Portal Accelerator Portal Mobile Webkit Themes Available today for iPhone Coming soon for Android, Blackberry, iPad Works with your favorite development tools! <ul><li>Extend a Web experience to mobile devices for specific smart phone browsers </li></ul><ul><li>Rapidly develop and deploy web and hybrid mobile applications that have a native smart phone, look and feel
    129. 129. Write once, run on many devices – tablets, kiosks, web, PDA and more </li></ul>Portlet Factory + Portal Mobile Webkit Themes Q1 2011 Beta Preview 7,500 + Devices <ul><li>Mobile Web applications or content for virtually any mobile device browser </li></ul>
    130. 130. Lowering the cost of mobilizing applications WebSphere Portlet Factory hybrid approach Web and hybrid mobile application approach allows customers to: <ul><li>Support multi-channel strategy by creating once and running on multiple smart devices in multiple formats
    131. 131. Quickly build engaging, personalized, and relevant hybrid mobile experiences that take advantage of portal framework and device specific capabilities
    132. 132. Leverage existing and widely available skill sets (HTML, Javascript, CSS)
    133. 133. Save costs by leveraging a common infrastructure for both web and mobile applications
    134. 134. Support mobile standards for web technologies such as HTML5 and CSS3 </li></ul>Camera GPS Microphone Device Data Accelerometer Device Specific Capabilities Mobile Application Hybrid Abstraction Layer (API)
    135. 135. Convergence IBM's strategy is to deliver a consistent set of Social Business capabilities and APIs for deployment on premises and in the cloud <ul><ul><li>Single focus of development investments
    136. 136. Flexibility of deployment options
    137. 137. Hybrid scenarios </li></ul></ul>LotusLive IBM Cloud Amazon IBM Social Business Core Modules Solutions Services and Support IBM Social Business Toolkit APIs IBM Value-Added Modules Partner Value-Added Modules
    138. 138. LotusLive Partner Integration <ul><li>An integration platform for SaaS-based collaboration </li><ul><li>Strong focus on building an ecosystem of partners
    139. 139. Designed to integrate with other cloud services and on-premises applications </li></ul><li>Inbound integration: Consume LotusLive services in another application </li><ul><li>E.g., use LotusLive services in SugarCRM, Ariba, etc. </li></ul><li>Outbound integration: Deliver your application or service to LotusLive users </li><ul><li>E.g., use eXpresso, Tungle, Vondle Live, Silanis, Skype services in LotusLive </li></ul><li>Signup for use of the platform planned to be available to Advanced and above IBM Partners in Q2 2011 </li><ul><li>Dev and Test environment: An instance of LotusLive that partners can access and start development
    140. 140. API Explorer: Allows partners to test APIs </li></ul></ul>
    141. 141. Summary <ul><li>Social Business applications build on our heritage...
    142. 142. ... but Social Business today demands new types of applications </li><ul><li>Beyond the firewall
    143. 143. Systems of systems
    144. 144. Both in the cloud and on premises </li></ul><li>The IBM Social Business Framework enables customers to capitalize on Social Business opportunities through deep IBM and Partner capabilities </li><ul><li>All IBM collaboration products are part of the framework
    145. 145. Opportunities for web developers in general as well as established Lotus and Portal developers, building on their existing skills </li></ul><li>The new IBM Social Business Toolkit is planned to enable a new class of unified social capabilities based on the latest born-on-the web open standards </li><ul><li>Consistent extensibility across products, deployment models and user experiences </li></ul><li>Easy to get started with today's products and cloud developer options </li></ul>
    146. 146. Questions?
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