Ale Agostini:come Funzionano I Motori Di Ricerca

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Questo documento di web marketing fornisce alcuni consigli e metodi pratici per verificare lo status del posizionamento naturale sui motori di ricerca, l’uso di operatori avanzati, l’uso professionale dei motori.
Bruce Clay Italia è leader nel mondo dei servizi SEO e vi supporta le aziende con consulenza web marketing di alto livello applicata alla vostra visibilità nei motori di ricerca dei 12 mercati principali.
www.bruceclay.it

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Ale Agostini:come Funzionano I Motori Di Ricerca

  1. 1. sintesi : posizionamento sui motori di ricerca Questo documento di web marketing fornisce alcuni consigli e metodi pratici per verificare lo status del posizionamento naturale sui motori di ricerca, l’uso di operatori avanzati, l’uso professionale dei motori. Bruce Clay Italia è leader nel mondo dei servizi SEO e vi supporta le aziende con consulenza web marketing di alto livello applicata alla vostra visibilità nei motori di ricerca dei 12 mercati principali. http://www.bruceclay.it Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  2. 2. From 1996 Bruce Clay is 1996, a recognized expert in search engine marketing. We started studying SE before Google was born! The company is in USA (hq), Australia, Japan, Italia, Sud Africa, Svizzera, UK, India. We wrote “Seo for Dummies”, worlwide benchmark for web marketing Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion 2
  3. 3. Classifica migliori società di SEO e PPC (Audit di Top Seos) Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion 3
  4. 4. Corporate Background Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  5. 5. 2 SEO Program Goals Our goal is to assist clients in their internet marketing efforts: Ranking and Traffic Conversion and Revenue Cost Management Reputation & Referrals / Links - Branding Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  6. 6. 1) GETTING TO KNOW SEARCH ENGINES (SE) 2) READING “SE” RESULTS 3) ADVANCED “SE” OPERATORS ) 4) Real time On Page Optimization 5) Questions & Answers Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion 6
  7. 7. 2) READING “SE” RESULTS i. i Most important Html Elements ii. “SE“ results: analysis of each section iii. What does NOT get indexed? iv. Blended i Bl d d search h v. Location vi. Intent vii.History Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion 7
  8. 8. Images Does a “SE” recognizes an image? Do images get indexed? Are images important for “SE”? HOW does a SE recognizes an image? Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  9. 9. Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion 9
  10. 10. Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion 10
  11. 11. <title> <description> Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  12. 12. Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  13. 13. Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  14. 14. PDF Do PDF files get indexed? Are PDF important for “SE”? Does a SE recognizes a pdf image automatically? Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  15. 15. <PDF> Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  16. 16. Calendar Girl Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  17. 17. Image Indexing • Take a newspaper article • Scan it to create a jpg • Include that image into a PDF g • Submit that PDF to Google • Search f i f i the article as a PDF S h for info in th ti l and the article is found. Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  18. 18. Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  19. 19. Engagement Objects Take a Video Edit the text transcript and save with the image When playing the video, search for words Jump into the Video Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  20. 20. Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  21. 21. Location Does a “SE” knows where I am searching FROM? Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  22. 22. 22 Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  23. 23. Location Does a “SE” knows where I am searching FROM? Is YOUR location relevant for “SE”? HOW does a SE recognizes my location? Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  24. 24. Maps: from Google to Iphone etc Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion 24
  25. 25. INTENT Do SE try to guess your intent? Is Intent important for “SE”? HOW does a SE recognizes / guesses INTENT? Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  26. 26. Intent Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  27. 27. Pages tend to be longer, use sentences, helpful research words. p Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  28. 28. Pages tend to be shorter with bullet lists, more images, more numbers. g , Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  29. 29. HISTORY Do “SE” try to record your surfing history? Is HISTORY important for “SE”? HOW do SE record HISTORY? HOW do I know if my computer has some cookies? Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  30. 30. Future of Search Behavioral search Intent-based search Localized search Engagement Objects™ Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  31. 31. 3) ADVANCED SEARCH OPERATORS i. Search professional p ii. cache iii.site iv.Intitle iv Intitle v. Inurl vi. Link vii.Combination vii Combination of advanced operators viii.Page Rank Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion 31
  32. 32. <title> <description> <Copia Cache > <URL (indirizzo web)> Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  33. 33. Cache: Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  34. 34. The site might have changed meantime Cache:bruceclay.it Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  35. 35. site:bruceclay.it Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  36. 36. Inurl: Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  37. 37. Intitle:bruceclay Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  38. 38. Intitle:bruce clay Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  39. 39. Link:bruceclay.com Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  40. 40. http://videos.webpronews.com/2009/12/2 5/breaking-down-what-search-is/ 5/breaking down what search is/ Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  41. 41. agostiniassociati.it/glocalnews4.php Fai t t li F i il test cliccando il link a FINE PAGINA: d li k PAGINA “SPECIALE IULM: TEST USO S C U : S AVANZATO DEI MOTORI” Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion
  42. 42. Alessandro Agostini www.bruceclay.it www bruceclay it +39 02 38093223 Internet Marketing & © 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • Website Promotion

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