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REAL-TIME TARGETING
using social data
@BigB_it
Problem
How to pick up valuable
clients?
How target right customers
with the right deal at the right time
using BigData?
Solution
Target right deal at the right time!
Profile clients and qualify leads
using social data
Bigdata application for e-commerce
apps.facebook.com/findgiftsforfriends/
Bigdata application for telco
Selecting and presentation
phone model using:
• sex buyer
• the age of the buyer
• interests...
Bigdata application for insurance
Present insurance
offer using:
• sex buyer
• the age of the buyer
• interests of the buy...
Social DNA
Client
Social
DNA
Product
Social
DNA
Further development
Estimate profits
from discounts
and special offers
Calculte ROI
and analyze
customer
loyalty
Payment m...
The big data market is
expected to grow from $3.2
billion in 2010 to $16.9
billion in 2015
A gap in the market
Source: IDC...
Competition
Founders
Mirosław
Zdebiak
software developer
web app architect
16 years experience
Agnieszka
Zdebiak
software designer
dat...
Team
Mirosław
Zdebiak
software developer
web app architect
Agnieszka
Zdebiak
software designer
data scientist
Kamila
Kijo
...
Traction
Milestons achieved:
launch Christmas bigdata application
built and trained team
Implementation of enterprise prod...
Financing
Currently the company is run as its own business activities:
BigBit Agnieszka Zdebiak NIP 856-141-47-66.
We are ...
@BigB_it
http://BigB.it
@Azdebiak
Agnieszka.Zdebiak.com
Agnieszka.Zdebiak@gmail.com
Big Data Startup from Poland
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BigBit

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Transcript of "BigBit"

  1. 1. REAL-TIME TARGETING using social data @BigB_it
  2. 2. Problem How to pick up valuable clients? How target right customers with the right deal at the right time using BigData?
  3. 3. Solution Target right deal at the right time! Profile clients and qualify leads using social data
  4. 4. Bigdata application for e-commerce apps.facebook.com/findgiftsforfriends/
  5. 5. Bigdata application for telco Selecting and presentation phone model using: • sex buyer • the age of the buyer • interests of the buyer • previous phone model
  6. 6. Bigdata application for insurance Present insurance offer using: • sex buyer • the age of the buyer • interests of the buyer
  7. 7. Social DNA Client Social DNA Product Social DNA
  8. 8. Further development Estimate profits from discounts and special offers Calculte ROI and analyze customer loyalty Payment model with adapting the prices
  9. 9. The big data market is expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015 A gap in the market Source: IDC Insights forecast 2012
  10. 10. Competition
  11. 11. Founders Mirosław Zdebiak software developer web app architect 16 years experience Agnieszka Zdebiak software designer data scientist 15 years experience Student Science Society 20 potencial marketers and data scientist Student Science Society „Brains” 10 software developers BI, machine learning
  12. 12. Team Mirosław Zdebiak software developer web app architect Agnieszka Zdebiak software designer data scientist Kamila Kijo Marketing Marta Sędlak UI/Tester Przemek Piszczek Grafik/Tester Maciej Płusa Frontend developer Łukasz Przybyłek Database developer
  13. 13. Traction Milestons achieved: launch Christmas bigdata application built and trained team Implementation of enterprise products with large databases: Data Warehouse for eGoverment, up-to-date CRM for telco, services layer for insurence database system join the consortium Open Data launch bigdata app for telco prepare bigdata app for insurance business relationships development semi finalists Deutsche Telekom Innovation Contest
  14. 14. Financing Currently the company is run as its own business activities: BigBit Agnieszka Zdebiak NIP 856-141-47-66. We are looking for 250K Euro We would like to pick-up next round of funding in London or US
  15. 15. @BigB_it http://BigB.it @Azdebiak Agnieszka.Zdebiak.com Agnieszka.Zdebiak@gmail.com Big Data Startup from Poland
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