BigData   Marketing Meets Big Data
BigData  Agnieszka Zdebiak             @AZdebiak  Agnieszka.Zdebiak.com                          15 years experience      ...
BigData definition
BigData definition
BigData definitionBig Data describes methods & tech        for highly scalable  integration, storage & analysis      of po...
Market Size              Source: Wikibon Taming Big Data
Market Segmentation                 Source: Quid INC 2012
A gap in the market
A gap in the market
Rapid change in marketing1. The age of the informed consumer
Rapid change in marketing1. The age of the informed consumer2. The device revolution
Big Data Is The Future Of MarketingA next-generation retailer will be able totrack the behavior of individualcustomers    ...
BigData - new specialist
Big Data SeminariumData Scientist - The Sexiest Job of the 21st Century
Big Data  Let`s talk Agnieszka.Zdebiak.com           @AZdebiak  Agnieszka.Zdebiak@gmail.com
Big data for marketers
Big data for marketers
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Big data for marketers

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Big data for marketers

  1. 1. BigData Marketing Meets Big Data
  2. 2. BigData Agnieszka Zdebiak @AZdebiak Agnieszka.Zdebiak.com 15 years experience software designer data scientist Prokom Software Asseco Poland Unizeto Technologies
  3. 3. BigData definition
  4. 4. BigData definition
  5. 5. BigData definitionBig Data describes methods & tech for highly scalable integration, storage & analysis of poly-structured data
  6. 6. Market Size Source: Wikibon Taming Big Data
  7. 7. Market Segmentation Source: Quid INC 2012
  8. 8. A gap in the market
  9. 9. A gap in the market
  10. 10. Rapid change in marketing1. The age of the informed consumer
  11. 11. Rapid change in marketing1. The age of the informed consumer2. The device revolution
  12. 12. Big Data Is The Future Of MarketingA next-generation retailer will be able totrack the behavior of individualcustomers from Internet clickstreams, update their preferences, andmodel their likely behavior in real time
  13. 13. BigData - new specialist
  14. 14. Big Data SeminariumData Scientist - The Sexiest Job of the 21st Century
  15. 15. Big Data Let`s talk Agnieszka.Zdebiak.com @AZdebiak Agnieszka.Zdebiak@gmail.com

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