Big data for marketers
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Big data for marketers

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    Big data for marketers Big data for marketers Presentation Transcript

    • BigData Marketing Meets Big Data
    • BigData Agnieszka Zdebiak @AZdebiak Agnieszka.Zdebiak.com 15 years experience software designer data scientist Prokom Software Asseco Poland Unizeto Technologies
    • BigData definition
    • BigData definition
    • BigData definitionBig Data describes methods & tech for highly scalable integration, storage & analysis of poly-structured data
    • Market Size Source: Wikibon Taming Big Data
    • Market Segmentation Source: Quid INC 2012
    • A gap in the market
    • A gap in the market
    • Rapid change in marketing1. The age of the informed consumer
    • Rapid change in marketing1. The age of the informed consumer2. The device revolution
    • Big Data Is The Future Of MarketingA next-generation retailer will be able totrack the behavior of individualcustomers from Internet clickstreams, update their preferences, andmodel their likely behavior in real time
    • BigData - new specialist
    • Big Data SeminariumData Scientist - The Sexiest Job of the 21st Century
    • Big Data Let`s talk Agnieszka.Zdebiak.com @AZdebiak Agnieszka.Zdebiak@gmail.com