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Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
Big data for marketers
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Big data for marketers

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Transcript

  • 1. BigData Marketing Meets Big Data
  • 2. BigData Agnieszka Zdebiak @AZdebiak Agnieszka.Zdebiak.com 15 years experience software designer data scientist Prokom Software Asseco Poland Unizeto Technologies
  • 3. BigData definition
  • 4. BigData definition
  • 5. BigData definitionBig Data describes methods & tech for highly scalable integration, storage & analysis of poly-structured data
  • 6. Market Size Source: Wikibon Taming Big Data
  • 7. Market Segmentation Source: Quid INC 2012
  • 8. A gap in the market
  • 9. A gap in the market
  • 10. Rapid change in marketing1. The age of the informed consumer
  • 11. Rapid change in marketing1. The age of the informed consumer2. The device revolution
  • 12. Big Data Is The Future Of MarketingA next-generation retailer will be able totrack the behavior of individualcustomers from Internet clickstreams, update their preferences, andmodel their likely behavior in real time
  • 13. BigData - new specialist
  • 14. Big Data SeminariumData Scientist - The Sexiest Job of the 21st Century
  • 15. Big Data Let`s talk Agnieszka.Zdebiak.com @AZdebiak Agnieszka.Zdebiak@gmail.com

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