Chapter 13 Designing and Managing Service

  • 1,890 views
Uploaded on

 

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,890
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. TOP 10 Learning Questions for Chapter 13 Designing and Managing Services Maria Agnes Fulo May 22,2010
  • 2.
    • Service
    • Hybrid
    • Inseparability
    • Perishability
    1. Intangible and does not result in the ownership of anything
  • 3. 2.Services that is produced and consumed simultaneously
    • Pure Service
    • Tangible good with accompanying services
    • Intangibility
    • Inseparability
    • Variability
  • 4. 3. Categories of service mix Except:
    • Hybrid
    • Pure Tangible good
    • Pure Service
    • Perishability
    • Tangible good with accompanying services
  • 5. 4. Holistic Marketing for Services Except
    • Customer Empowerment
    • Internal Marketing
    • External Marketing
    • Interactive Marketing
  • 6. 5. Which of the following is true to increase quality control
    • Servant Leadership
    • Invest in good hiring and training procedure.
    • Increased consumer participation
    • Teamwork
  • 7. 6. Which is true distinctive characteristic of Services
    • Pure tangible good
    • Service with accompanying goods
    • Pure Service
    • Variability
    • Hybrid
  • 8. 7. Choosing a hospital is an example of:
    • Pure Tangible Good
    • Tangible good with services
    • Hybrid
    • Pure Services
    • Major Services with accompanying with goods and services
  • 9. 8. Cosmetic Surgery is an example of
    • Intangibility
    • Perishability
    • Variability
    • Inseperability
  • 10. 9 . Patient- Doctor interaction is an example of:
    • Internal Marketing
    • External Marketing
    • Interactive Marketing
  • 11. 10.Syringe,Needle, Stethoscope is an example of
    • Intangibility
    • Variability
    • Pure tangible good
    • Tangible good with services
    • Pure Services