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Walkers Crisps Flavour Competition<br />
The aim/concept<br />To raise funds <br />Test/create flavour's<br />Expand the brand<br />Let the public have an opinion<...
The target audience<br />Demographic/Psychographic groups <br />Age-16 +<br />Race- all race<br />Gender- Mostly males <br...
The Winner<br />Emma Rushin – Derby <br />Two children and husband. <br /><ul><li>Builders Breakfast Flavour
232, 336 votes / 22%
Votes
 Walkers website
SMS
Facebook
Mobile
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Walkers Crisps `flavour Competition

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Transcript of "Walkers Crisps `flavour Competition"

  1. 1. Walkers Crisps Flavour Competition<br />
  2. 2. The aim/concept<br />To raise funds <br />Test/create flavour's<br />Expand the brand<br />Let the public have an opinion<br />Encourage debate about what made a great crisp flavor<br />
  3. 3. The target audience<br />Demographic/Psychographic groups <br />Age-16 +<br />Race- all race<br />Gender- Mostly males <br />Social Class- Mainstreamers<br />Religion- some religions would eat certain crisps.<br /> (1.2m flavour ideas)<br />£50,000 prize & 1% of all future sales of the winning flavour.<br />
  4. 4. The Winner<br />Emma Rushin – Derby <br />Two children and husband. <br /><ul><li>Builders Breakfast Flavour
  5. 5. 232, 336 votes / 22%
  6. 6. Votes
  7. 7. Walkers website
  8. 8. SMS
  9. 9. Facebook
  10. 10. Mobile
  11. 11. Email
  12. 12. Build dream house</li></li></ul><li>The other flavours<br />http://www.youtube.com/watch?v=KMzn318vOs0<br />
  13. 13. Examples with similar products<br />J20<br />£20,000<br />Smith’s<br />1% of the sales +$30,000<br />
  14. 14. The form of media being used<br />
  15. 15. Other forms of media<br />Public relations<br />Campaign.<br />”flavour team”<br />
  16. 16. Bibliography<br />http://www.j2o.co.uk/how-it-works.aspx<br />http://richclark.files.wordpress.com/2010/02/walkers.jpg<br />http://www.thisisderbyshire.co.uk/Belper-woman-wins-Walkers-search-new-flavour-crisp/story-11587496-detail/story.html<br />http://simonfoodfavourites.blogspot.com/2009/12/do-us-flavour-smiths-new-flavour.html<br />http://www.thehiveblog.com/uncategorized/profero-thumbsup-walkers-do-us-a-flavour<br />
  17. 17. Thank You <br />
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