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Walkers Crisps `flavour Competition
 

Walkers Crisps `flavour Competition

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    Walkers Crisps `flavour Competition Walkers Crisps `flavour Competition Presentation Transcript

    • Walkers Crisps Flavour Competition
    • The aim/concept
      To raise funds
      Test/create flavour's
      Expand the brand
      Let the public have an opinion
      Encourage debate about what made a great crisp flavor
    • The target audience
      Demographic/Psychographic groups
      Age-16 +
      Race- all race
      Gender- Mostly males
      Social Class- Mainstreamers
      Religion- some religions would eat certain crisps.
      (1.2m flavour ideas)
      £50,000 prize & 1% of all future sales of the winning flavour.
    • The Winner
      Emma Rushin – Derby
      Two children and husband.
      • Builders Breakfast Flavour
      • 232, 336 votes / 22%
      • Votes
      • Walkers website
      • SMS
      • Facebook
      • Mobile
      • Email
      • Build dream house
    • The other flavours
      http://www.youtube.com/watch?v=KMzn318vOs0
    • Examples with similar products
      J20
      £20,000
      Smith’s
      1% of the sales +$30,000
    • The form of media being used
    • Other forms of media
      Public relations
      Campaign.
      ”flavour team”
    • Bibliography
      http://www.j2o.co.uk/how-it-works.aspx
      http://richclark.files.wordpress.com/2010/02/walkers.jpg
      http://www.thisisderbyshire.co.uk/Belper-woman-wins-Walkers-search-new-flavour-crisp/story-11587496-detail/story.html
      http://simonfoodfavourites.blogspot.com/2009/12/do-us-flavour-smiths-new-flavour.html
      http://www.thehiveblog.com/uncategorized/profero-thumbsup-walkers-do-us-a-flavour
    • Thank You