The aim/concept To raise funds Test/create flavour's Expand the brand Let the public have an opinion Encourage debate about what made a great crisp flavor
The target audience Demographic/Psychographic groups Age-16 + Race- all race Gender- Mostly males Social Class- Mainstreamers Religion- some religions would eat certain crisps. (1.2m flavour ideas) £50,000 prize & 1% of all future sales of the winning flavour.
The Winner Emma Rushin – Derby Two children and husband.
Builders Breakfast Flavour
232, 336 votes / 22%
Build dream house
The other flavours http://www.youtube.com/watch?v=KMzn318vOs0
Examples with similar products J20 £20,000 Smith’s 1% of the sales +$30,000
The form of media being used
Other forms of media Public relations Campaign. ”flavour team”