The Basics of Social Media Advertising April 29, 2010 1:00 PM – 2:00 PM (EDT)
Who We Are Who We Are Clickable is a platform that makes online advertising simple, instant and profitable. Our purpose is to help businesses survive and thrive by simplifying online advertising success. Hanny Hindi Clickable Search Marketing Guru Max Kalehoff Clickable Search Marketing Guru & Vice President of Marketing 4/29/10 2
Agenda Our Goal Today: Introduce the Basics of Social Media Advertising. The basics of social media advertising’s costs, ad copy restrictions and bidding procedures. What you need to know to make an informed decision about whether to advertise on social media networks. Strategies for “hyper-targeting” users on. Incorporating social media advertising into a larger social media strategy that includes Twitter feeds and Facebook fan pages. 4/29/10 3
Directly address your target audience by age, gender, location and interest.
SEM Account Structure Campaign: Set budget (contains ad groups) Ad Group 2 keywords ↔ ads Ad Group: (contains targeting parameters & ads) Ads: Keywords: pizza Ad Group 3 keywords ↔ ads pizza delivery order pizza pizza online Ad Group 4 keywords ↔ ads cheap pizza 4/29/10 21
Social Ad Account Structure Ad: Set budget (contains targeting parameters and one ad) Targeting Parameters:
Make your PPC campaign, profile page and traditional website complement one another.
Custom social network-specific landing pages for PPC.
Include content from your website on your page.
Interact with your customers on your Facebook page, and listen to their feedback.
Use Facebook social plugins to integrate your website into Facebook.
Getting Started Now Join Facebook and Twitter. Learn how they work. Create a company profile page. Create a single practice ad for a tiny niche. Create a broad ad covering many customers. Over time, refine your broad ad into many smaller niches with custom ad creatives. Integrate Facebook and Twitter sharing features into your website. http://www.facebook.com/advertising/http://advertisting.myspace.com 4/29/10 29
How Clickable Can Help Let Clickable Assist Account Associates create and manage Pay-Per-Click Facebook Ads for you. Create and edit Facebook edits in Bulk with Clickable Pro. Track performance alongside Google, Yahoo and Microsoft with Clickable Conversion Tracking. Report search and social performance side-by-side. http://www.facebook.com/advertising/http://advertisting.myspace.com 4/29/10 31
How to Sign Up for Clickable Simply go to www.clickable.com/signup and try the Pro product free for 15 days. If you want more support, consider Clickable Assist, our fully-managed solution: www.clickable.com/assist Or email us: email@example.com 4/29/10 32