Caratteristiche e finalità
ITALY CONTENTS DOWNLOAD OVERVIEW
II QUARTER 2009
Milan 09/10/2009
1

LAST 30 DD CONTENTS DOWNLOAD WITH THE CELL PHONE
UNIVERSE: User mobile phone (+15 y.o., Internet users), TOTAL SAMPLE 22.137.523 (cases 5.000)
(‘000)
TOTAL SAMPLE
2

OVERALL USERS DOWNLOAD EXPERIENCE
UNIVERSE: User mobile phone (+15 y.o., Internet users), TOTAL SAMPLE 22.137.523 (cases 5.000) /
LOCAL BASE: Who downloaded each type of contents directly from the cell in the last 30 days
Thinking about your experience of downloading with your cell., how much do you agree
or disagree with the following statements? “I am overall satisfied”
TOTAL DOWNLOADER
Local base: Local base : Local base : Local base : Local base :
3.068.313 826.968 938.902 1.278.239 1.486.180
USERS USERS USERS USERS USERS
3

OVERALL USER EXPERIENCE OF DOWNLOADING /TREND
UNIVERSE: User mobile phone (+15 y.o., Internet users), TOTAL SAMPLE 22.137.523 (cases 5.000) / NOKIA USERS 11.607.219 (cases 2.622)
LOCAL BASE: Who downloaded each type of contents directly from the cell in the last 30 days
Thinking about your experience of downloading with your cell., how much do you agree
or disagree with the following statements? “I am overall satisfied”
TOTAL DOWNLOADER
% - Top Two
4

DETAILED USER EXPERIENCE
xxxx
UNIVERSE: User mobile phone (+15 y.o., Internet users), TOTAL SAMPLE 22.137.523 (cases 5.000) /
LOCAL BASE: Who downloaded each type of contents directly from the cell in the last 30 days
Thinking about your experience of […] with your cell., how much do you agree or disagree with the following statements?
TOTAL DOWNLOADER
% - Top Two
Local base: Local base : Local base : Local base : Local base :
3.068.313 826.968 938.902 1.278.239 1.486.180
USERS USERS USERS USERS USERS
5

INTENTION TO DOWNLOAD CONTENTS WITH THE CELL (Base: non
downloaders)
UNIVERSE: User mobile phone (+15 y.o., Internet users), TOTAL SAMPLE 22.137.523 (cases 5.000) /
LOCAL BASE: Who never downloaded contents directly from the cell, 16.129.111 (cases 936) / client base Nokia 8.795.701 (cases 519)
DRIVER TO ADOPTION INTENTION TO DOWNLOAD CONTENTS WITH CELL
What would push you to download contents directly How would you describe your intention to download
with a mobile phone? contents directly with a mobile phone in the next 3
months?
-9 PPT
-7 PPT
+10 PPT
+5 PPT
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