Mobile-Next I quarter 2010-mobile_vas

367 views

Published on

Executive Summery of Mobile-Next I Q 2010

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
367
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile-Next I quarter 2010-mobile_vas

  1. 1. Caratteristiche e finalità MONITORING VAS CONSUMER I QUARTER 2010 Milan 04/06/2010 1
  2. 2. EXECUTIVE SUMMARY /1   STRONG EVIDENCE FOR THE DIFFUSION OF TOUCH-SCREEN DEVICES: –  +9 PPT VS JANUARY ‘10 THE PERCENTAGE OF TOUCH AND/OR QWERTY MOBILE PHONE USERS (40% OF POPULATION) –  NOT ONLY ENABLERS, BUT ALSO OCCASION AND DRIVER ITSELF TO TRY INTERNET MOBILE VAS (BROWSING OFF PORTAL / EMAIL / INSTANT MESSAGING / VISITING SOCIAL NETWORK FROM MOBILE AND DOWNLOADING APPLICATIONS AND CONTENTS) AS WELL AS THE ACCESS TO INTERNET IS A KEY DRIVER TO BUY A SMARTPHONE   BRAND AND PRICE, KEY DRIVERS OF CHOICE FOR TRADITIONAL PHONES, LOSE IMPORTANCE VERSUS SPECIFICATIONS AND FUNCTIONALITIES (VIDEO/AUDIO, GPS, TECHNICAL EQUIPMENT) IN PURCHASING A SMARTPHONE   GENERAL GROWTH OF ALL THE MOBILE INTERNET SERVICES WITH 6,0M INTERNET MOBILE VAS IN THE LAST 30 DAYS (+19% VS JANUARY ‘10), THANKS A GENERAL INCREASE OF MALE 15-24 YO AND FEMALE 25-44 YO USERS OF THE INTERNET RELATED VAS. –  BROWSING OFF PORTAL: +34% VS JAN ’10 AT 4,6M (INCLUDING BROWSING ON PORTAL +31% AT 4,9M) –  EMAIL: +11% VS LAST QUARTER AT 3,8M –  VISITING SOCIAL NETWORKSITES FROM MOBILE: +46%, NOW AT 3,1M (TOTAL ACTIVITIES OF SOCIALIZING +24% AT 4,2M AND OVERCOMING EMAIL SERVICE) –  INSTANT MESSAGING: +14% AT 1,9M 2
  3. 3. EXECUTIVE SUMMARY /2   REFERRING TO DOWNLOAD CONTENTS DIRECTLY FROM THE MOBILE PHONE: IN APRIL‘10 WHO DOWNLOADED AT LEAST ONE CONTENT IN THE PREVIOUS 30 DAYS ARE 4,6M, INCREASING BY 11% VS JANUARY. –  STRONG INCREASE IN DOWNLOADING GAMES (+25%) AND APPLICATIONS (+29%), LATTER STEADILY THE MOST IMPORTANT AND MOST DOWNLOADED CONTENT AND INCREASING THE GAP TO MUSIC   MOBILE FUNCIONALITIES: –  LISTENERS OF MUSIC / RADIO ON THE MOBILE PHONE IN THE PREVIUS 30 DAYS ARE 8,1M (+20% VS JAN’10), 4,5M NOKIA USERS (+23%) –  SLIGHTLY INCREASING VS JANUARY IN PLAYING MOBILE GAME (5,7M | +7% VS LAST QUARTER), BACK TO THE SAME LEVEL OF THE LAST YEAR. –  MAP SERVICE FROM MOBILE IS RELEVANTLY GROWING (6,3 M USERS, 3,6M NOKIA USERS), THE GPS NAVIGATION SOFTWARE USE IS INCREASING BY 22% AT 5,6M USERS, STRICTLY RELATED WITH THE INCREASE OF MOBILES EQUIPPED WITH GPS INTEGRATED ANTENNA (FROM 3,8M DEVICES THREE MONTHS AGO TO 5M IN APRIL ‘10) 3
  4. 4. MOBILE INTERNET VAS UNIVERSE: User mobile phone (+15 y.o., Internet users), TOTAL SAMPLE 22.635.752 (cases 5.018) Visiting Social Network Sites Instant Messaging (last 30 days) (last 30 days) 1,9M 3,1M + 46% + 14% Browsing Off Portal (last 30 days) 4,6M Email (last 30 days) + 34% 3,8M + 11% … 6,0M users at least one Internet VAS from mobile phone (last 30 days) (+ 19% vs Jan’10) 4
  5. 5. ACTIVITIES WITH THE MOBILE PHONE IN THE LAST 30 DAYS (VAS) UNIVERSE: User mobile phone (+15 y.o., Internet users), TOTAL SAMPLE 22.635.752 (cases 5.018) Indicate what of the following things you did with your mobile phones at least once in the last 30 days 0% 25% 50% 75% 100% TRAFFIC DATA (NET) 60 21 Microbrowsing 39 10 Internet activities (NET): Email 31 6,0M (27%) 8 Socializing (NET) 33 9 - 4,2M Smartphone Users (47%) Visiting Social Network sites 26 - 1,9M NOT Smartphone Users (14%) 6 Instant Messaging 16 3 UGC 14 3 SMS / MMS Premium 20 15 The 63% of Smartphone users has Watching Videos (Youtube / podcast) 19 6 subscribed a plan for data traffic 34 (vs 49% of Not Smartphone Users) Contents Download (NET) 11 DW Logos / Ringtones / themes 8 4 The 74% of Smartphone users has 14 subscribed a plan or a service card DW Games 2 (vs 62% of Not Smartphone Users) DW Music 15 5 22 The 57% of Smartphone users DW Applications 5 connects to the Internet with Wi-Fi M-Banking 18 (vs 22% of Not Smartphone Users) 7 M-Payment 7 2 Smartphone users Not Smartphone users The SMARTPHONE definition is based upon the typology of Input of the device (Full-Touch / Semi-Touch / QWERTY / Semi-QWERTY) 5
  6. 6. Nextplora S.p.A. Viale Gian Galeazzo 3 20136 - Milano Tel. +39 02 83111.31 Fax +39 02 83111.345 www.nextplora.com come@nextplora.com 6

×