The Battle for the
World’s Most Valuable Consumer
5
%
75%
57%
1/2
%
62 %
943X
• Average income is 55% higher
• Buy 55% of all CPG
• Outspend by $1 trillion
• Buy 30% more new cars
• Largest demographi...
5
%
Marketing
Fairy Tales
Automatic Influence
Stuck
Lifetime Value
Wannabes
The Battle for the
World’s Most Valuable Consumer
Thank you!
Type A @ Aging2.0 | SF 8/22/2013
Type A @ Aging2.0 | SF 8/22/2013
Type A @ Aging2.0 | SF 8/22/2013
Type A @ Aging2.0 | SF 8/22/2013
Type A @ Aging2.0 | SF 8/22/2013
Type A @ Aging2.0 | SF 8/22/2013
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Type A @ Aging2.0 | SF 8/22/2013

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Type A @ Aging2.0 | SF 8/22/2013

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Type A @ Aging2.0 | SF 8/22/2013

  1. 1. The Battle for the World’s Most Valuable Consumer
  2. 2. 5 %
  3. 3. 75% 57% 1/2 % 62 % 943X
  4. 4. • Average income is 55% higher • Buy 55% of all CPG • Outspend by $1 trillion • Buy 30% more new cars • Largest demographic group on the internet • Spend an average of $650/mo on technology
  5. 5. 5 %
  6. 6. Marketing Fairy Tales
  7. 7. Automatic Influence
  8. 8. Stuck
  9. 9. Lifetime Value
  10. 10. Wannabes
  11. 11. The Battle for the World’s Most Valuable Consumer
  12. 12. Thank you!

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