Type A @ Aging2.0 | SF 8/22/2013

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Type A @ Aging2.0 | SF 8/22/2013

Type A @ Aging2.0 | SF 8/22/2013

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  • 1. The Battle for the World’s Most Valuable Consumer
  • 2. 5 %
  • 3. 75% 57% 1/2 % 62 % 943X
  • 4. • Average income is 55% higher • Buy 55% of all CPG • Outspend by $1 trillion • Buy 30% more new cars • Largest demographic group on the internet • Spend an average of $650/mo on technology
  • 5. 5 %
  • 6. Marketing Fairy Tales
  • 7. Automatic Influence
  • 8. Stuck
  • 9. Lifetime Value
  • 10. Wannabes
  • 11. The Battle for the World’s Most Valuable Consumer
  • 12. Thank you!