Thought Leader: Gretchen Anderson @ Aging2.0 | SF (22Jan2013)

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  • …they are generally orthopedic. and social connections have a real way of jazzing up the place. so this talk isn’t called 9 ways social media can change behaviors. cuz that probably exists. instead, I want to give you ways to think about product development in a way that truly supports real change.What I am going to talk about are things I’ve learned after years of working on a wide variety of projects where at the end of the day we wanted people to take action, an action besides buying, eating, having sex.I first got into thinking about behavior change as a designer for medical products. So, I wrote this. And it gets a fair amount of attention, lest you think elders aren’t a great market. Look at the ads, it is getting sexier!
  • consumer products are: clean, minimal
  • beige
  • same people did this…
  • Here’s a frameworkBionics: therapeutic delivery, assistance, education, scaffolding Bionics are the aspect of the product that delivers “impact”Antennae: some med dvc makers get it. They are all around. Use others. Don't be intimidated. Pasco: kids learn when they see data. Give ppl antennae and ways to viz what they have to say. fit bit, proteus, diagnostics and monitoring. Hacker assisstive tech. Hives: Kaiser ad. "really?" wii things this is the next wave. Paas means you don't have to be a hi tech firm. Be strategic about your new asset: data. What will you do w it? Where will it go? Why? Practice fusion, GE? Rapid, high-fidelity transmission of data. Imaging: other views about the scan are as useful as the image.
  • OscarPastorious: “super” human not apologeticin some ways, we are most evolved in our thinking when it comes to assistive technologya missing leg isn’t coming back, so we shoulder on, playing murder ball, and generally accept that prosthesis or assistance is needed
  • Antnnae:behavior change doesn’t just happen because some help is given. the scaffolding has to come off at some point and the world of sensors is a big part of it.if people are to master new skills, new behaviors, to rely less on interventions they need access to data.best way to lose 12 lbs? keep track of what you eat.we need to give people antennae that both keep us honest, but that also sense thing we can’t otherwise.
  • breath monitoring to create comfort, feedback to the machinethe behavior change is about the acute situation, getting people to relaxso sometimes the antennae are actually used to control the bionics. which is great…
  • Sensors can also diagnose and monitor
  • so lastly, there’s hives…the connected, social, real-time aspect of products that is only just coming into the world of behavior change
  • there’s no excuses anymore…people expect everything to be connectedif you give part of your memory over to the network, how can you keep some of it not?
  • Thought Leader: Gretchen Anderson @ Aging2.0 | SF (22Jan2013)

    1. 1. Hives, Antennae, and Bionics Or, people 50+ are consumers too Gretchen Anderson | @gretared
    2. 2. effective reliable simple ergonomic…FUNCTIONAL
    3. 3. BIONICS ANTENNAE HIVES
    4. 4. BIONICS
    5. 5. BIONICS ANTENNAE HIVES
    6. 6. ANTENNAE
    7. 7. ANTENNAE
    8. 8. BIONICS ANTENNAE HIVES
    9. 9. HIVES
    10. 10. and don’t forget about… beauty emotion provocation kinesthetics
    11. 11. Thanks! more about design @gretared

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