Pitch omhu

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Rie Norregaard, Creative Director & President, Omhu, at Aging2.0 NYC on Oct 18th, 2012

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Pitch omhu

  1. 1. October 2012
  2. 2. Omhu is Danish for “with great care”Through innovative product design,marketing and merchandising, Omhuis transforming the categories ofDurable Medical equipment and Aidsfor Daily Living.Omhu helps people of all ages andabilities live more empowered,dignified and independent lives. 2  
  3. 3. THE MARKET TODAY 3  
  4. 4. DESIGN CHANGES A CATEGORY 4  
  5. 5. THE OMHU CUSTOMERAGING DISABILITIES REHABILITATINGCLOTHING STORE OWNER LIVING WITH MS RECOVERING FROM KNEEAND MODEL SURGERY 5  
  6. 6. STRATEGIC PORTFOLIOBRANDING HIGH VOLUMEOMHU CANE COLLECTION FOR SHOP-IN SHOP AT RETAILENHANCER - MARKETING BUZZ AND FUTURE POSITIONINGCOLLABS AND MADE TO ORDER TECHNOLOGY ENABLED PRODUCTS 6  
  7. 7. PERFORMANCE 7  
  8. 8. LINE EXTENSION SOLUTIONS 8  
  9. 9. LINE EXTENSION EMOTION 9  
  10. 10. CRAFTMANSHIP 10  
  11. 11. CREATING A BRAND
  12. 12. DISRUPTIVE DISTRIBUTION Asia distribution centerUS distribution center EU distribution center
  13. 13. A NEW RETAIL EXPERIENCE

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