Mark Hanson, Be Close @ Aging2.0 | Washington, DC (8 Nov 2012)

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Mark Hanson, Be Close @ Aging2.0 | Washington, DC (8 Nov 2012)

  1. 1. CAREGIVING 2.0 Mark A. Hanson, Ph.D.Co-Founder, Head of Technology and Product @Mark_Hanson
  2. 2. NOTABLE QUOTABLE“It’s no longer about detecting what’sgoing on in somebody’s house. Rather, it’s about predicting and being proactive about well-being andmotivating behavior to ensure overall wellness.” Joe Coughlin Director, Age Lab Massachusetts Institute of Technology 2
  3. 3. THE BECLOSE STORY• Privately Funded Startup Founded in 2010• 12 Employees, Customers Throughout North America• Partners:• As Seen In:
  4. 4. IT’S A SIMPLE MATH PROBLEM Average Yearly Cost of Assistive Living: $41,724 Average Length of Stay in Assistive Living: x 2.4 Years Average Total Cost of Assistive Living: $98,399 Average Retirement Savings for Those 50-64: - $26,395 Average Caregiving Deficit Per Person: -$72,004 Number of People 65+ in 2010: 40.2 M Number of People 65+ in 2030: 71.4 M GAO Estimate of Future Medicare Promises: -$36TSources: ALFA, NFPA, US Census, GAO, SCEPA
  5. 5. THE CAREGIVING SQUEEZE Rise in the Aged Population New Increase in Care Current Rise in ChronicCaregiver Burden Diseases Models Care Are Model Needed Shortage of Increase in Healthcare Healthcare Costs Professionals
  6. 6. AGING IN PLACE MAKES SENSE…AND DOLLARS Independent Home Care Living Disease Management Quality of Life Assisted Living Residential Care Skilled Nursing Specialty Care Acute Care $77,000 Savings* Intensive Care Higher Quality of Life Cost of Care*Source: BeClose Cost of a Fall
  7. 7. “HELP, I’VE FALLEN AND I CAN’T GET UP” • 1.5 million panic buttons in use • 80+% of the time they are ineffective • 3 million undetected falls each year • 60% spend more than 12 hours on the floor • 88% of falls require hospitalization • Not proactive, not passiveSources: BMJ, NEJM 7
  8. 8. OUR VISION Use technology to create a ubiquitous, in-home safety net to enable anytime, anywhere safetyand wellness assessment and assistance, connect caregivers to those they care for, and facilitate independent living.
  9. 9. BECLOSE IN A NUTSHELL 9
  10. 10. GETTING TO OUTCOMES Outcomes Intervention KnowledgeContext Information Data Understanding
  11. 11. REVELATION…WE KNOW OUR CUSTOMERS• It’s all in the data…big data!• Example: Analysis of bed sensor data can reveal a lot about the sleep quality…and health• Similar inferences can be made across a spectrum of routine daily activities• We can tell when things are not quite right 11
  12. 12. FROM DATA TO KNOWLEDGE
  13. 13. WHAT’S THE POINT? • We capture a lot of data. Making sense of that data and translating it into truly actionable information (i.e. via “big data” artificial intelligence) will improve outcomes and lower care costs. 13
  14. 14. MAKING SENSE OF DATA Compare Capture Estimate Extract Behavior Trigger Update Raw ADL Behavior Events to Alerts or Behavior Events States Events Behavior Reports Model Model• Translate sensor data into behavioral events• Profile these behavior events over time to create models of normal behavior for each monitored individual• As we observe new events, compare these events to our behavioral models• Flag events which look out of the ordinary and process accordingly 14
  15. 15. CLOSING THE CARE LOOP…WITH KNOWLEDGE Reactive Care Management Emergency Enhanced Senior Responder Safety Real-Time Real-Time Data BeClose Awareness CloudResident Caregivers Proactive Care Management Better Outcomes, Lower Cost of Care Homecare Workers
  16. 16. INTRODUCING BECLOSE COMMUNITY
  17. 17. ENGAGING STAKEHOLDERS ON THEIR TERMS BeClose Cloud Consumer Services Community ServicesResident Caregivers Homecare Homecare Homecare Workers Manager Administrator
  18. 18. REINVENTING THE HOMECARE PARADIGM Customer Accountable Care Workforce Relationship Management Management ManagementResident Caregivers Efficient, Effective Homecare Homecare Intervention Workers Manager
  19. 19. HOMECARE MODEL VALIDATION IN CANADA• 30 customers over studied over 6 months in New Brunswick in government-funded trial • $1200 monthly cost reduction • Homecare professionals deployed more “quickly and efficiently” • “Family members have told us that they have decided not to apply for a nursing home bed for their parent because of what the system is doing for them as a caregiver.” ~Principal Investigator • Fully reimbursed by provincial health authority
  20. 20. LET’S CHAT!mhanson@beclose.com @mark_hanson 866.574.1784

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