Distribution: The Holy Grail?        Stephen Johnston        CEDIA | 9.6.2012      @agingtoo       #aging2                ...
Who is this?                    Stephen Johnston, MBA                            Aging2.0                          Fordcas...
OverviewAging2.0 – why/what?Unique challenges of distributionSome suggested ways forward                                  ...
By 2050, most developed countries will have a higherpercentage of 65-year-olds than Florida does today                    ...
Addressing the 50+ Innovation ParadoxUnparalleled demographic shifts…                                …yet disproportionate...
Reframing aging: a shift in mindset                                       6
We are rapidly building a network of innovators…30 participantsAging 2.0 | April 2012, New York                           ...
…and looking for innovators around the world                                 By 8/14/12                                 By...
SIX major barriers to innovation in the aging space                          Distribution is probably                     ...
Multiple reasons for these distribution challenges                    Indirect / fragmented channels                    Ma...
Two promising areas to exploreReinvent business modelsExplore alternative distribution channels
1 | Reinvent business models  Could these approaches apply in your business?   12
2 | Explore alternative distribution channels           Subscriptions (fun)       Subscriptions (not-fun)        Senior li...
Thank you  Stephen Johnstonstephen@aging2.com     @agingtoo #aging2                          14
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Aging2.0 Cedia

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Presentation to CEDIA Expo by Stephen Johnston of Aging2.0 on 6th September 2012.

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Aging2.0 Cedia

  1. 1. Distribution: The Holy Grail? Stephen Johnston CEDIA | 9.6.2012 @agingtoo #aging2 1
  2. 2. Who is this? Stephen Johnston, MBA Aging2.0 Fordcastle Growth Champions (Wiley 2012) 2
  3. 3. OverviewAging2.0 – why/what?Unique challenges of distributionSome suggested ways forward 3
  4. 4. By 2050, most developed countries will have a higherpercentage of 65-year-olds than Florida does today 4
  5. 5. Addressing the 50+ Innovation ParadoxUnparalleled demographic shifts… …yet disproportionately little innovation Where are the start-ups? Where are the disruptive models? Where are the major brands? Where are the investments? Where are the big exits? 5
  6. 6. Reframing aging: a shift in mindset 6
  7. 7. We are rapidly building a network of innovators…30 participantsAging 2.0 | April 2012, New York 150 participants Aging 2.0 | July 2012, New York 7
  8. 8. …and looking for innovators around the world By 8/14/12 By 12/31/12MidOcean | Aging 2.0 | 9/6/12 8
  9. 9. SIX major barriers to innovation in the aging space Distribution is probably the biggest challenge TalentConsumer insightsMarketing Trust FundingDistribution 9/6/12 9
  10. 10. Multiple reasons for these distribution challenges Indirect / fragmented channels Many decision makers Lower web adoption Limited social media Few trusted brands 10
  11. 11. Two promising areas to exploreReinvent business modelsExplore alternative distribution channels
  12. 12. 1 | Reinvent business models Could these approaches apply in your business? 12
  13. 13. 2 | Explore alternative distribution channels Subscriptions (fun) Subscriptions (not-fun) Senior living facilities, doctors Home-care agencies, meals on wheels, tech support Multi-level marketing Consumer retail brands Media partnersWhich of these trusted partners can you engage with? 13
  14. 14. Thank you Stephen Johnstonstephen@aging2.com @agingtoo #aging2 14

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