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Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
Aging2.0 Cedia
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Aging2.0 Cedia

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Presentation to CEDIA Expo by Stephen Johnston of Aging2.0 on 6th September 2012.

Presentation to CEDIA Expo by Stephen Johnston of Aging2.0 on 6th September 2012.

Published in: Business, Health & Medicine
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Transcript

  • 1. Distribution: The Holy Grail? Stephen Johnston CEDIA | 9.6.2012 @agingtoo #aging2 1
  • 2. Who is this? Stephen Johnston, MBA Aging2.0 Fordcastle Growth Champions (Wiley 2012) 2
  • 3. OverviewAging2.0 – why/what?Unique challenges of distributionSome suggested ways forward 3
  • 4. By 2050, most developed countries will have a higherpercentage of 65-year-olds than Florida does today 4
  • 5. Addressing the 50+ Innovation ParadoxUnparalleled demographic shifts… …yet disproportionately little innovation Where are the start-ups? Where are the disruptive models? Where are the major brands? Where are the investments? Where are the big exits? 5
  • 6. Reframing aging: a shift in mindset 6
  • 7. We are rapidly building a network of innovators…30 participantsAging 2.0 | April 2012, New York 150 participants Aging 2.0 | July 2012, New York 7
  • 8. …and looking for innovators around the world By 8/14/12 By 12/31/12MidOcean | Aging 2.0 | 9/6/12 8
  • 9. SIX major barriers to innovation in the aging space Distribution is probably the biggest challenge TalentConsumer insightsMarketing Trust FundingDistribution 9/6/12 9
  • 10. Multiple reasons for these distribution challenges Indirect / fragmented channels Many decision makers Lower web adoption Limited social media Few trusted brands 10
  • 11. Two promising areas to exploreReinvent business modelsExplore alternative distribution channels
  • 12. 1 | Reinvent business models Could these approaches apply in your business? 12
  • 13. 2 | Explore alternative distribution channels Subscriptions (fun) Subscriptions (not-fun) Senior living facilities, doctors Home-care agencies, meals on wheels, tech support Multi-level marketing Consumer retail brands Media partnersWhich of these trusted partners can you engage with? 13
  • 14. Thank you Stephen Johnstonstephen@aging2.com @agingtoo #aging2 14

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