Lean Startup Methodology Key Principles:!
• Fail fast, early & often • Inexpensive experimentation • Validated learning • Iterative product releases • Continuous customer feedback Deﬁnition: Minimum viable product (MVP) is the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
The 50+ Innovation Paradox Unparalleled
demographic shifts… …yet disproportionately little innovation Where are the start-ups? Where are the disruptive models? Where are the major brands? Where are the investments? Where are the big exits? 20
The need for innovation in
the aging space • Rising consumer expectations • Increased longevity • Higher acuity • Changing economics • New family dynamics • Shortages: Geriatricians, nurses, PT/OT, caregivers, SNF beds
Reframing aging: A mindset shift
Aging 2.0 Opportunity Healthcare, Wellness, Lifestyle Design for all Mission and Business Driven Aging in Community For-proﬁt / non-proﬁt partnerships, entrepreneurship 54
Aging2.0 Themes Connected Empowered LIFEstyle
Independence Caregiving (not Deathstyle) 90% of older adults More than $25B annual Boomers control 70% of US want to age-in-place loss of productivity to caregiving disposable income 75.8 million Baby Boomers > 44 million US caregivers 50+ consumers = 1.6 million skilled nursing beds. Providing 20 hrs / week (average) 80% of luxury travel spend Aging 2.0 57
Our program addresses the barriers
we see in the market • Access to target market through established partnerships Consumer • Market research and insights from Aging2.0 proprietary research Insights • Market specialists / centralized resources: product design, graphic design, Strategic marketing, branding, PR Partners • Operational partnerships (legal, IT etc.) • Customer pilots • Channel partners and challenges Distribution • Demo days • World class, global mentor network • Structured curriculum, online tools and resources Talent • Peer group support, regular meetings • Seed funding • In-kind support Funding • Sponsorship58