Pfizer Meets Social Media
0
Aging2.0 NYC
Chris Gray, @GrayC39
1
GetOld.com 1.0
Response to GetOld.com 1.0
(Example)
2
Three Likes:
1. “They’re taking the initiative”
2. “They’re risky”
3. “They’re devo...
The New GetOld.com
3
• Online community and resource
• Mix of community-submitted, curated and
owned content
• 3x the mont...
• Build a relationship through an important
personal and societal concern
• Encourage people to take a more active role
in...
Going Global with GetOld
5
mHealth and Aging/ Chronic Disease
6
Joining the Race…Slow and Steady
7
More to Come…
“Getting Old with New Technology: mHealth for Managing Aging and Chronic ...
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Chris Gray, Pfizer @ Aging2.0 New York 12 Sept 2013

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Chris Gray, Pfizer @ Aging2.0 New York 12 Sept 2013

  1. 1. Pfizer Meets Social Media 0 Aging2.0 NYC Chris Gray, @GrayC39
  2. 2. 1 GetOld.com 1.0
  3. 3. Response to GetOld.com 1.0 (Example) 2 Three Likes: 1. “They’re taking the initiative” 2. “They’re risky” 3. “They’re devoting resources” Five “Reservations”: 1. “Old is not a term worth trying to save.” 2. “It doesn’t have a point of view.” 3. “Getting old is not a community.” 4. “There doesn’t seem to be any private sector collaboration.” 5. “The user experience is a bit of a dog’s dinner.”
  4. 4. The New GetOld.com 3 • Online community and resource • Mix of community-submitted, curated and owned content • 3x the monthly visitors over 2012 • Most in 50’s – then 60’s and 40’s
  5. 5. • Build a relationship through an important personal and societal concern • Encourage people to take a more active role in their health at every age • Link to our work in communities to demonstrate our broader commitment to society • Engage Pfizer colleagues in Healthy Aging by celebrating those who “break the mold” • Build a community to activate on health 4 Asking People: 1) Claim Your Age 2) How Do You Want to Get Old? I am 22 I am 35
  6. 6. Going Global with GetOld 5
  7. 7. mHealth and Aging/ Chronic Disease 6
  8. 8. Joining the Race…Slow and Steady 7 More to Come… “Getting Old with New Technology: mHealth for Managing Aging and Chronic Disease” Washington DC Dec. 11, 2013 12:00-1:00pm
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